69 | The right environment to grow your coaching business

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Hello and welcome to Women in

the Coaching Arena podcast.

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I'm so glad you are here.

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I'm Jo Lott, a business mentor

and ICF accredited coach

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Microphone (Samson Q2U Microphone):

and I help coaches to

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build brilliant businesses.

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I know that when you prepare to enter

the arena, there is fear, self doubt,

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comparison, anxiety, uncertainty.

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You can tend to armor up and

protect yourself from vulnerability.

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In this podcast, I'll be sharing

honest, not hype, practical and

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emotional tools to support you to make

the difference that you are here for.

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Dare greatly.

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You belong in this arena.

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Hello, welcome to episode 69

of women in the coaching arena.

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I am so glad you are here.

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It's been a really busy

time for me right now.

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I had my first large in-person event

on Friday, which went brilliantly.

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And today at four o'clock, I am talking

at coaching summit, so it's been all go,

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but I'm excited to share today the three

core foundations of building your business

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that are crucial for your success.

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And what they are may surprise you.

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So starting with our first

pillar, which is community.

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Nearly every case study I have says this

was really important and they didn't

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realize how important it was beforehand.

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But I think this lonely world you can

get into of sitting on your own all day

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behind a computer, looking at everyone

else's shiny social media feeling

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like you're not getting anywhere.

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It's not going fast enough.

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All of the things.

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And feeling stuck without anyone to share

and be able to figure out a way forward.

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That's why I love group coaching

for business building, because yes

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one-to-one is great, but I think

that added extra of community helps

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more so than one-to-one coaching.

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On our in-person day, everyone really

enjoyed being able to say things aloud

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to other people who actually get it.

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Being able to brainstorm,

get ideas from each other and

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champion each other to succeed.

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I feel like in that room we created

a different type of space than is

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usually displayed on social media.

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A space where you knew that everyone was

having similar challenges to you rather

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than feeling like you were the only one.

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So it was an absolute joy to be part of,

I create this in my online community,

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but it's really made me want to bring

more imperson into things because.

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You know, you miss the chat at the T

point, for example, just things that

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you used to be able to do with people.

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So this Friday I've thrown in

a casual office hours chats.

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Where people can just drop in, drop

out as they feel like, if they want

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to say hi, if they want to chat to

me and get feedback on anything,

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or if they want to chat to others.

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In a more relaxed space than our official

Tuesday group call, which is usually a

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bit of a teach, breakout rooms, you know,

it has a structure, so I'm excited to be

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able to just rock up and see what comes.

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And that's, really exciting.

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My community has also started co-working

together recently, which I love.

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So coworking.

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If you haven't done it before online

means turning up at a call at certain time

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where you are going to work on something.

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So you might say at the beginning of

the call, I'm going to write my email

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nurture sequence in the next two hours.

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And then everyone will say

what they intend to do.

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Then they may check in in 45 minutes,

just have a five minute break.

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Say, how are you getting on?

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And then everyone goes on mute and

continues and some people have fed

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back that it's been amazing because

it's all too easy to avoid our work

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with the washing, or the cleaning,

the organizing the school trips and

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all the other admin tasks that are way

easier to do than writing your nurture

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sequence or marketing your business.

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So have a think about how you can

bring that connection, but also that

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structure that you need in your business.

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If you are missing that type of

structure in your business, come

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join me in the business of coaching.

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Ask yourself is saying yes

to this opportunity, going

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to get me closer to my goal.

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Along with the coworking and the

general cheerleading and supporting,

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what I also love about community

in business is getting diverse

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perspectives on your business challenges.

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We have people that are acing it on Tik

TOK, others that doing great on Instagram,

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people that are doing fabulous on linked

in, there are all sorts of different ways

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that people use to build their business.

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And if you are within a

community, you can say.

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I've got absolutely no idea how to create

a real and someone will come back going.

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I'm happy to talk this afternoon.

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Would that help?

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And it's just a joy to see people.

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Especially women.

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Championing other women, knowing that

we all want each other to succeed.

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Our second pillar that we covered

on my in-person day, that also

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is a key part of my business of

coaching program is strategy.

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So knowing what you're meant to be

doing in your business and having

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a clear roadmap to get there.

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We had a great speaker on the day,

Jane Johnson, who gave a really good

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analogy and said, you wouldn't just

wander out of the house thinking, I

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hope I make it to the Roehampton club

today, which is where my event was.

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You would have looked up the map,

looked up your train time, looked

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up the route and ensured that

you have a plan to get there.

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So it was really interesting.

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And Jane shared, that 80% of

businesses fail in the first two years.

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But only 20% of business

owners have a strategy.

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So she said that's quite

an interesting thing.

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So is it the 20% that have a

strategy that actually succeed?

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So that was quite some wake

up call for many people in the

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room, because it's something.

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We forget.

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You are doing something that's hard.

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That most people have not

got the courage to do.

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Therefore you are going to have

to get as much support and help

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inspiration everything you can on

this journey to ensure that you

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are part of that 20% who succeed?

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Have you got your overall

business model clear in your mind.

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Your ideal client.

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Your offer, your messaging.

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Marketing.

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Sales approach.

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Operational efficiency,

financial planning.

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How are you for all of these things and

thinking about financial planning, we

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also had a great speaker at my event.

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Antje Langsch.

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I can link to her in the show notes.

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Who did a talk about how

emotional finances are for us.

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And so it's not just the belief

that perhaps we are not good at

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numbers that comes up for many of us.

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It's often the emotional baggage

of am I worthy to receive.

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So I think the financial aspect runs deep.

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And it's something that I used to

work on a lot in the start of my

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business, the money mindset aspect.

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But you still always need to keep working

on it because you hit another ceiling,

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another ceiling, and it's like, how

can we continue to develop personally?

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So you develop your

capacity to receive more.

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One of my favorites quotes

from a case study that I have

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is from Kate waterfall hill.

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Who's a leadership coach and

she just said, I just followed

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the steps and it works.

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So I just love the fact when

someone can make it so simple.

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When you can distangle yourself

from the emotional side, which is

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what generally gets in our way.

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Business could be so simple.

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So, it's back to, how can you get

support on the emotional procrastination?

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All of the things that are in the

way of you following the steps

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and knowing that it will work.

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Our, third pillar in our dare, greatly day

and it was so in my program is commitment.

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So, this is more than just saying

that you're going to do something.

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It's about following through even when the

going gets tough and it will get tough.

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But it's also the structure to

help you maintain this commitment

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and hold you accountable.

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It's having to show up every week and

perhaps complete an action review to

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see what you have done that month.

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It's about going in breakout rooms

every single week discussing what are

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your priorities, or what is your plan?

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All of the things on a weekly reminder

to keep giving you that inspiration,

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keep seeing this is possible for you.

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So, yes, you need to bring that

commitment and courage, but also you.

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need to put yourself in an environment

which creates that commitment and courage.

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Another great client of mine, Natasha,

who was, I was about to say lacking

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in commitment in her business.

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That sounds a bit harsh, but she was

wanting to do things on her business.

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But not doing anything.

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Through our work together, She showed up

and she has built a brilliant business.

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She's just launched her

first group coaching program.

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So I cannot wait to contact

her and see how that went.

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But she has really stepped up

into this business since working

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together, which is an absolute joy.

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When we first started working together,

she was just bringing in 2% of her

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income through coaching and by the end

of the six months she had switched that

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over to 50% income through coaching.

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So know that this is possible for you.

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Another question you can ask yourself

if you are considering getting support

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in your business or any decision

at all is will this investment

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give me four to 10 times the amount

of the investment in my lifetime.

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So it's not just throughout the program.

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It's multiplies and every single

decision you make cumulates over time.

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So that is how I build businesses.

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That is the environment I believe women

in particular need to build a business.

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That's not saying men never joined the

program because men also need this.

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But I do think women are really tribal and

I also spoke about on my in-person day and

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others confirmed it was true at the end,

that women clarify things through talking.

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So.

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So.

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in other words, you can't just

sit on your own, writing out your

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niche statement for the 10th time.

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You need to be able to actually have a

conversation, keep talking, keep talking,

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and you will gain that clarity as you go.

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So I hope this helps you to think about

how you can get that community, that

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strategy and commitment in your life.

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And if you want a ready-made version,

that is what I do because I have created

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exactly what I wish I could find.

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And actually I'm on the brink of

just signing up to a program, which

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makes me remember why it's so nerve

wracking when you make this decision.

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So I do know this.

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But it literally feels like it's

everything that I've been trying to

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create myself and trying to find over

years of investing in business coaches.

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So it's very exciting.

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I will keep you posted.

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And I have no doubt.

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If I join this program, things

are going to change massively

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in my business going forward.

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So I cannot wait to keep you posted.

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So drop me a line on

LinkedIn as Joanna Lott.

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I would love to hear from you and

hear your insights from this episode.

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And like I say, at the end of every

episode, trust yourself, believe

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in yourself and be the wise Gardner

who keeps on watering the seed.

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Microphone (Samson Q2U Microphone):

Thank you so much for listening to this

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episode of Women in the Coaching Arena.

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I have a mess of free resources on

my website joannalottcoaching.com.

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That's Joanna with an A

and Lott with two T's.

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joannalottcoaching.com.

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And I'll also put links in the show notes.

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Let me know if you found

this episode useful.

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Share it with a friend and

leave me a review, and I will

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personally thank you for that.

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Remember to trust yourself, believe

in yourself and be the wise Gardner

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who keeps on watering the seed.

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Get into the arena dare, greatly and try.