Women in The Coaching Arena Joanna Lott

Jo Lott discusses powerful strategies for coaches to rapidly expand their audience and client base through exponential growth activities. Instead of relying solely on slow-building tactics like social media, Jo shares four high-impact approaches that can lead to significant growth in a short period of time.
Key Points:
Introduction (0:00-2:00)
The power of exponential growth vs linear growth for building an audienceWhy social media alone has limits for rapidly growing your coaching business
Exponential Growth Strategy #1: Guest Appearances (2:00-4:00)
Getting featured on other people's podcasts, videos, blogs, etc. to tap into their existing audienceHow to identify the right hosts/creators who have your ideal clientsThe benefits of borrowed trust and credibility
Exponential Growth Strategy #2: Speaking (4:00-7:00)
Pitching yourself to speak at conferences, seminars, meetups, etc. attended by your target clientsAn example of how one client landed huge speaking opportunities that resulted in new clientsTips for getting accepted as a speaker, even early on
Exponential Growth Strategy #3: Leveraging Existing Audiences (7:00-9:00)
Working with complementary coaches/influencers to get featured in front of their audiencesA success story of a client who gained 700 Instagram followers and 48 discovery calls in 24 hours
Exponential Growth Strategy #4: Online Advertising (9:00-11:00)
Using paid ads on Facebook, Instagram, Google, YouTube to accelerate your reachThe need for upfront investment, having the backend set up properly, and a learning curve
Closing Thoughts (11:00-13:00)
Balancing exponential growth with your own consistent audience buildingThe benefit of having accountability and support in implementing these strategies
Useful Links
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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Today, I bring you a unique how-to guide aimed at cutting through the noise with a holistic approach. Here's a roadmap to constructing your profitable niche and offer pyramid, ensuring your coaching business not only stands out but thrives.
Key Takeaways:
1.Front Door Focus on A to B Transformation - [00:01:00]
Emphasise a simple, relatable 'I help' statement that speaks directly to what your clients actively seek, ensuring you address their front door needs before exploring deeper issues.
2.Is It a Bleeding Neck Problem? - [00:05:00]
Prioritise urgent, pressing problems that your ideal client needs to resolve immediately, rather than nice-to-haves that lack urgency in their eyes.
3.Demonstrated Through Concrete Ideas - [00:09:00]
Develop clear, compelling offers that solve specific problems quickly and effectively, avoiding over-complication and focusing on immediate value.
4.Your Point of View - [00:12:00]
Share your unique perspectives, beliefs, and stories to stand out in the crowded coaching market, creating a niche of one that attracts clients to your distinctive edge.
Conclusion:
[00:13:00] Jo underscores the importance of continually refining your business edge, beyond mere tactics like DMs or ads, toward building a robust and distinctive coaching practice.
Useful Links
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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There is nothing better than hearing from real qualified coaches who are in this arena Listen in to hear leadership coach, Louise Thompson's business journey. Louise shares her journey of building a successful coaching business, including how she leveraged TikTok to grow her audience and attract clients from around the world.
Timestamps:
[00:00:00] - Intro and welcome
[00:01:00] - Jo introduces the episode and the conversation with Louise Thompson
[00:02:00] - Louise shares her background and coaching niche
[00:03:00] - Louise discusses joining Jo's program, The Business of Coaching, and her motivations
[00:04:00] - The turning point that led Louise to invest in the program
[00:05:00] - How the program's community and approach were most helpful for Louise
[00:06:00] - Changes in Louise's business since joining the program
[00:07:00] - Louise's success story of growing a large following on TikTok
[00:08:00] - An update on Louise's current client roster
[00:09:00] - Discussing TikTok strategies with Jo
[00:10:00] - Louise's biggest takeaways from the program
[00:11:00] - What's next for Louise's business
[00:12:00] - How the program boosted Louise's confidence
[00:13:00] - Who Louise would recommend the program to
[00:14:00] - What others should know about working with Jo
[00:15:00] - Jo's reflections and lessons from Louise's story
[00:16:00] - Details on joining Jo's Business of Coaching program
Useful Links
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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Lets talk about the realities of the struggles and triumphs of starting and growing a coaching business, emphasising the importance of persistence, resilience, and trusting the journey.
Introduction
Jo introduces the episode by acknowledging the expected topic but shares a more pressing message that resonated with her spirit - the encouragement to persist in your business.She emphasises the hardest part of business growth: going from zero to one client and the significant energy and effort it requires during the initial years.
Main Points with Timestamps:
[00:01:00] Overcoming the initial hurdles of starting a business, including self-doubt, comparison, and the slow pace of growth.[00:02:00] The unexpected challenges of entrepreneurship and the personal growth and courage it demands.[00:03:00] The significance of dreaming big and trusting that your dreams are there for a reason, guiding you towards making a difference.[00:04:00] Jo shares personal anecdotes to illustrate how early passions and dreams can indicate your true calling.[00:06:00] The realisation that achieving your dream doesn't mean the end of challenges but rather introduces different kinds of difficulties.[00:07:00] The importance of embracing uncertainty and how it can filter out those who may not have the resilience required for success.[00:08:00] An inspiring story of a client who was close to giving up but received a rewarding opportunity just in time, emphasising the importance of persistence.[00:09:00] Jo explains the metaphor of the wise gardener, underscoring the importance of continual effort and belief in your growth potential.[00:10:00] Encouragement to trust in the emergence of solutions and the value of coaching in navigating the uncertainties of entrepreneurship.[00:11:00] The power of observation, keeping an open mind, and recognizing opportunities that align with your journey.[00:12:00] The crucial role of taking action towards your dreams, rather than getting stuck in planning.
Key Takeaways:
Your dream is a significant indicator of your true calling; don't ignore it.Believe in your ability to achieve your dreams, regardless of current skill levels.Embrace the uncertainty of entrepreneurship and trust the process.Keep faith that solutions and opportunities will arise as you continue to take action.Persistence is key: the journey may require repetitive effort, but it’s essential for growth and success.
Useful Links
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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Today's episode is particularly special as I'm recording this one year exactly since the launch of this podcast, which has now reached number 11 in the marketing charts, sharing the stage with influencers like Amy Porterfield. A heartfelt thank you for supporting this podcast, and helping to squash so many of my own limiting beliefs that success is for people 'over there'.
It is for you and me.
Episode Highlights:
Kate Waterfall Hill's Journey: Today, we have the pleasure of having Kate Waterfall Hill with us, sharing her journey from a newly qualified coach to where she stands now. Kate's story is an inspiring story of finding her niche in leadership coaching, particularly focusing on TikTok as a platform for marketing her unique skills.Discovering and Leveraging Your Own Unique Skills: Kate talks about the importance of identifying what works for you in terms of marketing and growing your business. Her journey emphasises the power of leveraging one's unique abilities and style, in her case, using humor as a key marketing tool on social media platforms.The Importance of Niching Down: Through Jo's program, Kate realised the importance of niching down and focusing on leadership coaching. This clarity allowed her to provide more targeted and impactful coaching services.Engaging with Your Audience: Kate also discusses the significance of engaging with your audience, whether it's through social media platforms like TikTok or traditional methods. The personal touch and authenticity in engagement are key to building a loyal following and client base.Q&A Session: The episode features a lively Q&A session where Kate answers questions from the audience, offering insights into her coaching practice, marketing strategies, and how she manages to keep her content fresh and engaging.
Key Takeaways:
Authenticity in Coaching: Authenticity is crucial in the coaching business. By being genuine and leveraging your unique traits, you can attract the right clients who resonate with your message.Consistency in Marketing: Consistency in your marketing efforts, especially on platforms like TikTok, can lead to significant growth and recognition in your niche.Finding Your Marketing Groove: It's important to find what marketing strategies work best for you and your coaching practice. For Kate, humor and engaging content on TikTok have been instrumental in her success.Community and Support: Building a community and having a support system, like what Jo offers through her program, can be invaluable for personal and professional growth in the coaching industry.
Kate Hill's journey is a testament to the power of finding your niche, being authentic, and consistently engaging with your audience. Her success story offers valuable lessons for coaches at any stage of their career.
Call to Action:
If you enjoyed this episode please rate and leave me a review. Then email (joanna@joannalottcoaching.com) or message me on social media by Friday 22 March to let me know you've done it and I'll put your name in a draw to win my new 2024 course called Signature Solution where you'll build a super solid niche and offer plus share it with your network to gain your first paying clients.
Useful Links
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on...

Here's a crucial topic for all new coaches: the common branding mistake that might be draining your resources. This episode is packed with wisdom on building a solid coaching business foundation without falling into the costly trap of prioritising aesthetics over substance.
Key Takeaways:[00:01:00] Jo shares her observations on the biggest mistake new coaches make: investing in a flashy website and logo before securing clients.[00:02:00] The importance of focusing on building a solid business foundation rather than getting caught up in the branding illusion.[00:04:00] Jo emphasises that your brand is more about your reputation and the transformation you bring to clients' lives than just your visual identity.[00:05:00] Clarifying your niche is highlighted as the first critical step in building a successful coaching business, far before considering website colors.[00:06:00] Validation of your niche and offer is crucial before investing in branding to ensure people are willing to pay for your coaching.[00:07:00] Jo advises on creating a simple, effective online presence without spending a fortune, using tools like Canva and affordable web solutions.[00:09:00] The power of storytelling in branding is discussed as a key strategy for connecting with your audience and building trust.[00:11:00] Investing in branding before having a clear business direction is likened to putting the cart before the horse, a common startup error.[00:13:00] Jo reflects on her own journey, emphasizing that a significant investment in branding and websites can wait until you've established your business's foundations.
Resources Mentioned:Episode 14 of Women in the Coaching Arena - 5 Steps to a Profitable NicheEpisode 10 of Women in the Coaching Arena - How to create a signature coaching offerBrandority - Various Branding and Website options starting at just £20 for a one page Canva website.
Useful Links
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.