61 | The Overlooked Profit Multiplier: How to Create Your Signature Coaching Framework

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Hello and welcome to Women in

the Coaching Arena podcast.

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I'm so glad you are here.

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I'm Jo Lott, a business mentor

and ICF accredited coach

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Microphone (Samson Q2U Microphone):

and I help coaches to

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build brilliant businesses.

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I know that when you prepare to enter

the arena, there is fear, self doubt,

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comparison, anxiety, uncertainty.

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You can tend to armor up and

protect yourself from vulnerability.

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In this podcast, I'll be sharing

honest, not hype, practical and

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emotional tools to support you to make

the difference that you are here for.

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Dare greatly.

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You belong in this arena.

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Hello.

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Welcome to episode 61 of

women in the coaching arena.

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I am so glad you are here.

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Today, I'm talking about the

overlooked profit multiplier,

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and this is how to create your

own signature coaching framework.

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I also do a deep dive

into this in episode 10.

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So you can feel free to

look back into that one.

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Today I'm going to expand

a little bit further on it.

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Having gone through this

process, myself and continuously

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developing my own framework.

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I can't overstate how much of a

game changer it has been and how

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it can really allow you to become

a niche of one in your industry.

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Even if it's a really crowded industry.

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Like my particular niche is.

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Let's start with three reasons

why you might want to do this.

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Fast reason is.

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It allows you to command higher rates.

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Selling a coaching session or a bunch

of six or eight or 10 coaching sessions

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still makes it really, really hard for

you to charge a good rate because people

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can't help, but think, well, that's

a lot of money for a conversation or

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for an hour of your time, especially

if perhaps they are working within an

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organization and they might think of

their own hourly rate, which is usually

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not as high as a hundred an hour or 200.

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Now a 300 hour.

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Wherever you may be charging.

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Most people, if they break down thier

hourly rate it is nowhere near that rate.

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And that is because they

can work eight hours a day.

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They get holiday pay, they get pension,

they get all the things, but when

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they are not self-employed they don't

understand that you can't just work

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eight hours a day doing coaching.

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When would you ever get

time for your marketing?

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When would you get time to recharge?

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So it's a whole different ball

game, but the average person doesn't

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know that, which is why we want to

move away from pricing by the hour.

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When you can paint the picture of a

system and a result and a methodology

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that you will use to help them

get there, it moves them away from

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comparing your prices by the hour.

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And everything I do in my work with my

clients is all about how we can package

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this up so people cannot pull apart

your offer and compare it to an hourly

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price because that is going to take

away from the value of your program.

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And they'll only focus

on that hourly rates.

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So, for example, if people buy

my program, There is no way

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they can break it down per hour.

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Like I can't break it down per

hour because it's a supportive

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process that I will use to help

people to grow their business.

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There are so many different elements

that it's completely impossible for

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people to break it down by the hour.

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So all my potential clients can

realistically do is think is this

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worth it for me Do I think I'm going

to add that money back in my business

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to be able to fund this program.

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And that is what you want

your clients to think too.

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Is it going to be worth it for me to

get a job that I love for: 1000

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say, which might be your program price.

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Is it going to be worth it for me

to be able to be an amazing leader

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and lead my team for a thousand,

: 2000

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So what we want them to think is

that value that this process of yours

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is going to change in their life.

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Is that worth it for this value?

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Our second reason why this really helps

you in your business is because it

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streamlines and scales your delivery.

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You might not be looking to scale right

now, but even so this is extremely

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relevant, but if you are looking to

earn more money in less time, then

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having a signature framework prevents

you from having to reinvent the wheel

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with each new client that you take on.

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It will help you to have an

established and systematic process

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that you move people through.

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All of your lessons, exercises

and tools will be documented

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in that step-by-step journey.

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And then when you are ready to perhaps

move to group or an online program,

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You've already tested your program

multiple times with one-to-one clients.

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Reason three that you might like your

own signature framework is because it

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elevates your expertise and authority.

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Showing to your clients that you

have thought through a process to

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get them from A to B will help them

to see you as someone who knows the

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way and is able to lead them there.

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And if you are worrying about coaching

being non-directive and the client

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leading the way then this is why

we niche down, because then you

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have chosen that particular client

who wants that particular goal.

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And then you have now helped several

people on their way to that goal.

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So just like if you are a leadership

coach, you will know to be a great leader.

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You might want coaching skills.

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You might want the ability to speak up.

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You might want to know how to

have difficult conversations.

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You will start to notice with whichever

client you go for as your ideal client.

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You will notice patterns come up.

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So now we know why you might want to

create your own signature framework.

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Let's take you into a five-step

framework creation process.

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Our first step as I alluded to is

get hyper-focused on your niche.

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I have a full episode on this episode, 14,

if you want to dig further into niching.

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The first foundational step that you need

clarity on before you can create your own

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signature program is a really specific

niche transformation and the outcome that

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you will focus your framework around.

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Some examples of this are transitioning

out of corporate and building

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a successful freelance career.

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Increasing confidence and

overcoming social anxiety.

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Starting a business and getting

your first paying clients.

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Wherever your area of

expertise get hyper-focused.

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And this is easier said than done.

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I know it's really, really hard for

coaches to really get clear on the niche.

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And lots of it is around hedging their

bets and not wanting to block anyone off.

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I'm not wanting to create

a really tiny market.

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And I really do get all of the feelings.

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I have helped many, many people

with this, and generally, nearly

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all of my clients get clear on their

niche in our first onboarding call.

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Because again, this is the

benefit of a signature framework

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and the benefit of niching.

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That I have done this

several times before.

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So I.

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I know how to help people

to get that clarity quickly.

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Once you have your clear niche.

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Our step two is to map out that

transformational journey that

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you will take your clients on.

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For example, if you are a weight loss

coach, your phases could look like mindset

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reprogramming around their motivators.

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Reshaping their dietary habits

and creating a nutritional

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plan, building exercise into

their lifestyle, and then maybe

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accountability to make it sustainable.

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So you could have four

phases to your program.

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If it's defining a business,

which is what I do.

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My first phase is to build your business.

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Our second phase is to attract

clients into your business.

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And our third phase is to

deliver an amazing service.

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So think through a logical step-by-step

process for your ideal client.

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Usually anywhere between around

three and six phases or steps is

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good to anchor in that framework.

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Step three in our process is to add

your unique methodologies and models.

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So now you have a rough idea of how you're

going to get your client from A to B.

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It's time to start innovating and thinking

about why your approach is different.

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There are many people out there doing

the same thing as you are doing.

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How can you think about your

own unique way of doing it?

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So, for example, when I talk about

niching, I talk about the front

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door and back door framework.

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So in other words, we need to focus on

the front door, which is the clients.

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I just want to have a certain thing.

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And then when they are in the front

door, we talk about the backdoor stuff,

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which is the mindset, the confidence,

all of the things they actually need

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to achieve their goal, but we must

always focus on the front door first.

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So there are many, many people talking

about niching, but that is my unique

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framework, my unique way of expressing it,

which really helps people get the idea.

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And I've had so many clients

and people, I don't know,

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who've listened to this podcast.

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Immediately say, yeah, I know I'm

completely like that's all backdoor staff.

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I really get it.

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I just can't think what

their front door is.

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So I've managed to create my

own unique way of niching.

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So have a think for you.

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What is your special sauce

that takes it from a generic

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process that everyone is doing.

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Like, for example, figuring out

their strengths or their values.

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And how can you do this

slightly differently that

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they can't get anywhere else?

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Your unique signature framework.

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When I was doing career coaching,

it was that rewire phase.

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People loved that name.

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They loved the idea of it.

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Whereas other coaches may have

been talking about limiting beliefs

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and values and all of the things.

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I had managed to package it up

into a rewire phase of my program.

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Okay.

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So now you have been three

step one, which was niching.

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Step two, which is mapping out

your transformational journey,

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step three, which was adding your

unique methodologies and models.

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So let's talk about step four, which is to

systemize and create supporting materials.

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This is when you are going to get

more streamlined and have worksheets

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or things like a disc assessment,

like, what is your process?

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So you can smoothly

deliver this repeatedly.

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This doesn't mean you need to go off

and record loads of recorded content.

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And I think people that come to

work with me immediately panic that

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they are meant to have a portal

with videos and worksheets and a

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community and all of the things.

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And you really, really don't.

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When I started out and I was doing

career coaching I literally had nothing.

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I had my framework, but I just

used to rock up on the call

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and say, Hey, how you doing?

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Today we're due to be outlining

your strengths, but what's

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going on for you today?

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And then we would have a normal

coaching session where maybe I might

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pick out their strengths and figure

out ways of helping them identify it.

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But it doesn't mean it needs to be rigid.

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It doesn't need to be ultra fancy.

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Please don't underestimate how valuable

your time and your coaching skills are.

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Things like worksheets and videos

nowhere near come close to that time.

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It's like in my program, the value is not

in the recorded content of the niching,

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the marketing, all of the things that

yes, you do need to do, and it's useful.

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The value in my program is having my

time to help you niche in 30 seconds.

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To help you to actually take

that action this week and see

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something in a whole new light.

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Our, final step five is to map

this out into your core offerings.

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So think about how you

want to deliver this?

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Is it going to be as a high

ticket coaching program.

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Is it a digital course?

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A book, a mastermind, a workshop.

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A done for you service.

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The best thing about having a

methodology is there are so many

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ways to bring it into your business.

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Now that you have your powerful

intellectual property and a system built

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out you have so many options available

to you beyond just one-to-one hours.

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This is what I want to

shout from the rooftops.

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When you build your business you often

will want several streams of income.

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The ICF found that 40% of a coach's

income comes from one-to-one coaching.

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So 60% comes from other means.

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So what I do with my clients is build a

full business of varying different things

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because often, despite many people wanting

to just sitting in a room doing one-to-one

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coaching, it's usually not always

feasible to do that without bringing in

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some other aspects into your business.

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It also makes it exciting for

you and helps to position you

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as an authority in your field.

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So I love that it's such a creative thing.

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Being an entrepreneur, having a business.

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There was so many different

ways you can do this.

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So there is our step-by-step process

for turning your expertise into

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a signature coaching framework.

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This is one of the most impactful

things you can do in your business.

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I will reiterate these steps.

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So firstly,

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step one, get a hyper-focused niche.

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Step two, map out the

transformational journey.

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Step three, add your unique

methodologies and models.

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Step four was was to systemize and

create supporting materials as required.

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And step five, map this out into

your core offerings and how you want

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to bring this into your business.

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So I hope that was super helpful.

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If you have been feeling stuck and

you want help to make this happen.

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This is what I do in my signature

coaching program the business of coaching.

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I work with qualified coaches to help

them to stand out as the go-to coach

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in their niche, because that is what

is required in this market to be

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able to have a sustainable business.

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Even if you're thinking I don't need

many clients, I just need a few.

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You still need to build a business.

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There is no shortcuts here.

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You need to commit to going all in

and becoming the go-to person in your

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niche and commit to the creativity,

the excitement, the resilience of

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becoming an entrepreneur who builds

an amazing business that impacts

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lives and makes a massive difference.

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So If you are interested in my help,

then you will find the details of the

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business of coaching program in the

show notes, I would love to meet you.

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And like I say, at the end of

every episode, trust yourself,

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believe in yourself and be the wise

Gardner keeps on watering the seed.

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Microphone (Samson Q2U Microphone):

Thank you so much for listening to this

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episode of Women in the Coaching Arena.

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I have a mess of free resources on

my website joannalottcoaching.com.

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That's Joanna with an A

and Lott with two T's.

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joannalottcoaching.com.

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And I'll also put links in the show notes.

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Let me know if you found

this episode useful.

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Share it with a friend and

leave me a review, and I will

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personally thank you for that.

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Remember to trust yourself, believe

in yourself and be the wise Gardner

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who keeps on watering the seed.

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Get into the arena dare, greatly and try.