133 | Six Years In: How June Hogan Turned a £200 Start into a Thriving Coaching Business

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Today's episode is a really special one

because I am joined by June Hogan, who

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has been part of my next level mastermind.

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June's story is one I know that

will resonate with so many of you.

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I could honestly listen to this episode

all day because she shares so many gems.

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She honestly shares about starting

her business with no network earning

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just 200 pounds in her first six

months, and the lesson she has learned

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along the way to building a hugely

successful business now six years in.

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What I love most about our conversation

is how clear and grounded June has

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become in her niche and how her

business truly reflects her values

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and everything she stands for.

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If you have ever wondered whether

specializing is worth it or if you have

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moments of doubt of whether to keep going.

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This episode will give you both

inspiration and reassurance.

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Hi, June.

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I'm so excited you've agreed to

reflect on your journey with me.

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You've been in my next level Mastermind,

which has been an absolute joy, and

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I'm excited today to reflect on your

business growth journey to date.

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So please share a bit about you.

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Oh, thanks Jo.

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Yeah, it's really nice to

be here talking about this.

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So, I'm June Hogan and I specialize

in outplacement support, working with

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values led organizations who want to do

the right thing and support people who

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are leaving as a result of redundancies.

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But I didn't always do that.

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I've been doing this

for the past, six years.

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Before that I had a corporate career

in HR, so a generalist career in HR.

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And during that time I was made redundant

a couple of times along the way.

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And I also had to manage

redundancy programs.

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I never thought that

I would be doing this.

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I never wanted to be a business owner.

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It wasn't anything on my bucket list,

and I certainly didn't think I'd be

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specializing in, in what I do now.

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My kind of corporate background, my

personal experience of redundancy,

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and then my, coaching qualification,

which I undertook back in: 2017

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All those things kind of combined and

helped me to decide that this is something

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I wanted to specialize in back in 2019.

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Yeah, totally.

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And so you joined my program well

into your business growth, so

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I would love to first start by.

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Thinking back to when you first started

your business and how you felt then

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and how that initial growth was.

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'cause I think a lot of my

podcast listeners are in the early

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stages and it feels really hard.

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And what I found really interesting when

we had a mastermind call, and I think I

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said to everyone, how much did you earn

within your first six months of business?

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And we all laughed out loud and you

had your specific figure to mind

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of exactly how much you earned.

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So please reflect back on where you

were when you started your business and

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tell us more about those early stages.

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Yeah, so I had returned, to the UK from

a three year career break overseas.

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Our family and I, we went to North

America with my husband's job.

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That was back in 2015 and I

couldn't work during that time.

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We didn't have a working visa, so I

decided to train to become a coach,

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and that was really when the whole idea

of, well, maybe when we go back to the

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uk I could turn this into business,

but it wasn't something that I was

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completely committed to, because when we

returned to the uk, I didn't have a job.

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I was kind of organizing the children,

organizing everyone else's lives.

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And when everyone kind of got

settled back in, I suddenly kind

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of sat there and thought I have no

idea how to start a business, how

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to run a business, what to even do.

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And so I carried on applying for proper

jobs as I might call them, but my

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heart wasn't really in that because

I wanted to work flexibly because I'd

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always worked flexibly since my eldest

son was born, at the time he was 14.

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So I wasn't really prepared to give

that up and thought, well, after all

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those years of working part-time, why

would you go back to work full-time now?

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So that was a real driver at the time.

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My kids are older now and they couldn't

care what hours I work really, but at the

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time they were younger and it made sense.

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When I then kind of decided, never

stop thinking about getting a job.

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You've got to think

about one or the other.

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So I decided to put all my efforts into

thinking about starting a business.

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I was hugely naive about what that meant.

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I didn't know anyone who'd

done anything like this.

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There weren't the programs like

yours and other people's that were

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around at the moment to help people.

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And I didn't have a budget

to invest in, in anything.

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I hadn't worked for three

years, which was significant.

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So it wasn't a great time to

think about starting a business.

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And I remember my husband said,

right, well, we've got six months,

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you know, we've got six months for

you to you know earn some money.

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And to your point that I did, I

earned 200 pounds in the six month.

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Probably wasn't quite what my

husband was thinking that we

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would do, but I said I did it.

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I, I earned that 200 pounds.

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That was kinda like my first client.

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So those first six months, they were,

they were just very confusing for me.

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I, I didn't really have any focus.

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I was a coach.

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And as we know.

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Everyone's a coach, and I just assumed

that people would find me, that people

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would know that, people used to work with,

and that network was relatively small.

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I wasn't on social media, so

my network wasn't even cold.

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It was like frozen.

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It was nothing.

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So those early months were difficult and

I look back now and think, well, I know

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so much now that I didn't know then.

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That contributed to that feeling of

not really knowing where I was heading.

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And so tell us about what you've learned.

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What do you know now that

you wish you'd known then?

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What I've learned, oh, crikey.

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What have I learned?

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So back in those early days, I

didn't realize that, you know, I

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was gonna have to be the marketing

director, the finance director.

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The CEO, responsible for

everything and I underestimated

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what it meant to be visible.

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And so I went onto LinkedIn and I

didn't have a social media profile

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anywhere, so it was my first kind

of dip into social media, and I

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realized that when I decided to niche.

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When I decided to specialize in

outplacement support and no longer

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just be a coach, that was the

turning point for my business.

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And I remember changing my LinkedIn

profile with my headline and everything

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to sort of reflect what I was doing.

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And, we were on holiday and I got

this phone call from someone who

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said, oh, I see on LinkedIn that

you provide out placement support.

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I was like, completely just

dumbfounded going, oh yes.

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That's what I do.

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And that was my first client because

I'd been specific about what I

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was doing and who I was helping.

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So that for me changed everything.

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I know you're a big fan of niching.

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There's different views on niching.

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I totally get it and I understand the

different perspectives, but for me, that

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changed my business completely, because

I was known for solving a problem.

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I knew whose problems I wanted to solve.

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I knew the audience I wanted

to reach, and therefore it made

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writing content and connecting with

people just a whole lot easier.

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So everything just fell into

place and felt like, it wasn't

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quite so scatter gun anymore.

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It was more focused.

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So that was one of the biggest learnings.

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And if I'd have known that

when I first started out, that

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would've made a huge difference.

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But it took me about maybe like

nine months to figure that out,

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which looking back, I'm thinking,

my goodness, that took a long time.

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But when you're in it, and I had all the

other stuff going on in my life having,

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returned from an overseas assignment

and that brings its own challenges.

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So yeah, there was a lot going on, but, I

think I could have done it a bit quicker.

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Honestly, I don't think nine

months is bad for nicheing.

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I've worked with people maybe eight

years plus in their business who

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are still searching for their niche.

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So well done.

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And so you've built a really successful

business over the past six years.

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Share more about what you feel like

the key turning points were in building

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the success and the relationships

you've got given that you started

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from a zero LinkedIn network,

which I didn't realize until now.

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Yeah, so I think there's,

consistency consistently showing up.

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So I consistently showed up on LinkedIn

and I authentically showed up as well.

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It was sharing kind of insights and maybe

my story and client stories, obviously

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protecting confidentiality, et cetera.

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But the consistency and also just

knowing that people might not be,

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actively looking at what you're doing.

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You know, don't, don't be worried

about likes and impressions and

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all of that craziness, but it's

the consistency of showing up.

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And I think for me, one of

the things, that I will never

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do is let anyone else down.

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I've got a list of things to do that

are there, and I'll regularly let myself

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down, but I'll never let anyone else down.

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Once I'd put this idea of running

a business out into the world.

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I had to keep going and I

haven't stopped ever since.

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So I think that consistency

is really important.

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And also knowing that you are not

certainly my experience, your business

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isn't necessarily gonna always

be on this trajectory of growth.

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It's not just gonna keep on growing.

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And if you have a good month,

one month, then wonderful.

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But the nature of business, certainly

with the work that I do is it can go up

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and down and to feel that's okay and to

accept that because when business goes

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quiet and, and it still does, now that

I have quiet times and in the quiet

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times, I'm now more readily able to say

to myself, right, stick to the plan.

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You know what you're doing.

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You know, these things work.

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Just keep going and don't

kind of get spooked by it.

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So I think that's one

of my biggest learnings.

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And again, over the years, I've never got

spooked and I've never sort of thought,

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oh, that's a shiny thing over there.

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Maybe I'll go and do that

instead, I've just stayed in

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my lane and just kept going.

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So I think that's something

which, yeah, with going back to

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the niching, I suppose I've got a

clear idea and a clear direction.

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So that's important.

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Oh, it really is.

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People go, I'm multi-passionate.

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It's like, that's okay, but if

your priority is to earn an income.

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Then you might wanna focus on one thing

to start and then expand from there.

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It's amazing that you've stuck with it.

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'cause I think the problem is if

you're constantly reinventing,

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you are basically starting your

business from scratch every month.

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Yeah.

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Oh, that would just be exhausting.

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And that notion of, social media

does this in terms of don't

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compare yourself to others.

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It's nice to know what other people

are doing, don't get me wrong.

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But it's not about that comparison

because as we all know, the piece

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that you see on social media is just

the shiny things and not everything

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that goes on behind the scenes.

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I've never wanted to compete with some

of the bigger, outplacement providers.

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I know what they do.

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It would be foolish for me to

sit in a hole and pretend that

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I don't look at, competitors.

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I do.

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I think that's important for business,

but I don't look at them with the

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view to, oh, I must be more like them.

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It's just about having that

awareness as opposed to comparison.

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Yeah.

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Love it.

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And so when you joined the Next

Level Mastermind, tell us more about

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what was going on for you at that

time and why you chose to join.

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Running a business can be lonely.

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And again, you see the post

particularly at the moment, it's

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like, yeah, I'm on the beach.

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And I'm having all this great fun.

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And yes, there are benefits

to running a business.

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One of the downsides is

that it can be lonely.

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And I'd followed you for a while,

and we'd had interactions, hadn't we?

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And when I saw the Mastermind, I was

really drawn to the idea finding that

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tribe or finding another tribe we

all have different tribes, don't we?

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And so for me, that opportunity to

interact with other business owners on a

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similar journey, doing different things,

but on a similar journey and feeling

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like you can share those things as a

business owner with people who get it.

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Because when you are, working with

clients, clearly you are working and

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you're not gonna share with them.

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When you are working with associates

or other people that work for you.

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You are the boss kind

of thing, aren't you?

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So there's not an

opportunity to do that then.

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And of course I have friends and fellow

coaches and we interact and that's

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lovely and I appreciate their support.

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But for me, the Business Mastermind was

an opportunity to really have that safe

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space with other business owners and

also to have the ability to share ideas

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and bounce ideas and get inspiration,

which I found hugely beneficial because

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again, you can kind of sit at your desk.

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Well, I do some days and I think.

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What am I supposed to be doing today?

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And you have to be hugely self-motivated,

and look to yourself for inspiration.

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You're kind of the source of inspiration.

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So that was really what I was looking for.

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Yeah.

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I love it.

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Totally agree with all of it.

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What was most useful for

you from the mastermind?

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I launched my podcast during the

Mastermind and I know that I wouldn't

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have done that as quickly if I hadn't

have had the accountability within

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the program, because again, I'd

announced that to you guys, right?

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I'm gonna launch on whatever date it was.

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And I knew that I had you guys

kind of checking in going, how

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are things going with the podcast?

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So the accountability.

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The generosity of fellow business owners

who've been through something similar.

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But the fact that we are all coaches is

one of the things that I loved because.

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As a coach we all have that curiosity,

we all have that ability to support

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others and to just hold that space.

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It wasn't about, if you shared

something, somebody would jump in

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and go, oh, you should do it like

this 'cause I've done it that way.

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It was just that gentle support and

offering perspectives, observations,

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ideas, challenge, because when you're with

coaches I think that just comes naturally.

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And so that I really appreciated that.

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And the space that you created for us

all in being able to do that, whether

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that's online or in person, and also

knowing that you were there for support

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as well, whether it be on the Slack group

or whether connecting on a one-to-one.

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Yeah, totally.

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And, excited.

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You are continuing on in the Mastermind.

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I can't wait to get

back to it in September.

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So tell us what's next for

you and your business growth?

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So I've got season two of the

podcast, coming out so that's

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coming out in September.

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So I've been interviewing some guests

to get different perspectives on

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redundancy and, I'm looking forward

to sharing that with my audience.

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In terms of business growth, looking

ahead, the last quarter of the year

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can be challenging for businesses.

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Traditionally, it's been quite a busy

time for outplacemeent, unfortunately,

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because, we're heading to the year end.

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So it's really making sure

that I'm positioned, for that.

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And I've also got some new materials and

resources that I'm looking at, launching.

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And I'm also looking at doing a

video based lead magnet, which if

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you know me, video is my nemesis.

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But I think that the idea that

I've got could really help people

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who are planning redundancies.

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I would love to think that people

were downloading that and then maybe

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playing meet their line managers

to help set them up for success

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in managing those consultations.

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So a few things in the fire, but

fundamentally just making sure that we

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are ready for, what could be, a busy time.

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Yeah.

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Love it.

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So we talked a lot in the beginning

about how your business started and

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what it looked like six months in.

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Tell us what it looks

like now, six years in.

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Oh wow.

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Yeah, six years in.

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I was thinking about it.

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'cause my business birthday

is the 1st of September.

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It normally involves some sort

of cake and obviously a post on

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LinkedIn because everyone likes cake.

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So I should be doing that.

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And also the opportunity to reflect,

because when I was employed, I didn't

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really count my anniversaries or

know how long I'd been somewhere.

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But each year as a business owner

feels like such an achievement.

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And so I do reflect on that

and I do think to myself, six

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years, that is an achievement.

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And then, you know,

just carry on as you do.

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So I want to take some time to reflect.

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But the business now, it

feels like a business.

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I've got systems in place,

there's a structure to what I do.

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I've got clients who will return,

when they're making restructures.

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Some I won't hear from for years.

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Some will come back,

with one or two people.

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Some will have restructures

that are sizable.

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So I feel like I've got that network

there of, people who've worked with me.

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It's lovely to have people who've worked

with me, supporting me on social media

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and making recommendations, that's

always so, valued and really appreciated.

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So it feels like a business that

I know what I'm doing and I feel

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like offering value to my audience

as well as something that I enjoy.

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So I was just working another one

of our lunch and Learns before

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we came on the call, for example.

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I do those every month, show up for

an hour, offer some value, offer

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some support to the HR community.

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So it feels like I've got

lots of things in place.

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And the reason why.

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I'm continuing with the Mastermind

is because I'm sure there are other

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things that I could be doing and

things I could be doing differently

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or improving, and that's one of the

benefits of being in that kind of group.

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So yeah, looking forward

to what Year Seven Brings.

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Oh yes.

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Year seven.

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Yeah, totally.

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And you hired your first team member?

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Yes.

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I've got my lovely niece.

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Who's working for me, so she does some

VA work for me, which is fantastic.

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And, yeah, sort of giving that

work to someone else, really makes

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you realize how you can improve

things and streamline things.

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And my associate team are hugely

important to me, helped me to deliver

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the work out into organizations.

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So I think between us, yeah,

we do make a good team.

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And I guess reflecting on that over the

six years I've found people who I know

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share my values and who I know, are

hugely passionate about this work as well.

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And that makes a big difference

for us to be able to go out into

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organizations as a team, and support

people on, on a small or a large scale.

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Thank you.

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June, you have built an amazing business.

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So what's one parting piece of advice

you would give to a coach who is

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earlier on in their business journey?

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I would say to really spend some

time reflecting on the work you

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enjoy doing, the sorts of people that

you want to help and thinking about

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what really lights you up so that

that helps to guide your business.

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And that will make life easier if you

can really narrow things down and focus

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on the kind of work you want to do, the

kind of clients you want to attract,

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and the people that you want to support.

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And once you've got clear on that,

just don't give up and just continue

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to show up and be consistent.

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Love it.

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Thank you, June.

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I promise I didn't pay June to say that.

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Choose a niche and be consistent the

two things it takes to build a business.

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And I think from working with the

Mastermind, it's the things that you

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notice so clearly is that we stick to

the brief and you just keep doing it.

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Thank you and I cannot

wait to see what's next.

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I hope you loved hearing June's story.

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She is a huge inspiration.

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If you want to connect with her, you'll

find her as June Hogan on LinkedIn or

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her website is Wildwoodcoaching.co.uk.

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If you know of anyone requiring

outplacement services,

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then June is your person.

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I wanted to let you know that this

is the very last week to join my

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next Level Mastermind, which starts

on Thursday, the 11th of September.

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At the time of recording,

there are just two spaces left.

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If you are already established

in your business with consistent

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clients, and you are ready for more

income, more freedom, more authority

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: 00:19:12

than this is the container for you.

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: 00:19:14

We won't be opening the doors

again for another six months.

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So if this is on your heart and you want

to be surrounded by amazing business

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owners like June, then now is the time.

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You will find the details for the next

level Mastermind in the show notes.

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Or you can drop me an email at

joanna@joannalottcoaching.com

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with the words next level, and we can

chat about whether it's what you need

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right now to move to your next level.

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Thank you for listening to today's

episode, and like I say at the end

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of every episode, trust yourself.

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Believe in yourself, and be the wise

gardener who keeps on watering the seed.

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Microphone (Samson Q2U Microphone):

Thank you so much for listening to this

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: 00:19:57

episode of Women in the Coaching Arena.

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: 00:19:59

I have a mess of free resources on

my website joannalottcoaching.com.

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: 00:20:06

That's Joanna with an A

and Lott with two T's.

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joannalottcoaching.com.

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: 00:20:12

And I'll also put links in the show notes.

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: 00:20:16

Let me know if you found

this episode useful.

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: 00:20:18

Share it with a friend and

leave me a review, and I will

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: 00:20:22

personally thank you for that.

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: 00:20:24

Remember to trust yourself, believe

in yourself and be the wise Gardner

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: 00:20:29

who keeps on watering the seed.

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: 00:20:31

Get into the arena dare, greatly and try.