132 | How Lina Rediscovered Her Niche, Reclaimed Her Confidence and Rebuilt Her Business on Her Terms

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Welcome to Women in the Coaching Arena.

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In today's episode, I'm joined by Lina,

a finance coach, who made the bold

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move to come back to her original true

niche after years of resisting it.

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Lina was originally a trained accountant

and ran a successful accountancy

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practice in London for over a decade.

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But after burning out, she shifted

into business coaching until

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something didn't feel quite right.

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In this conversation, you will hear how

she found clarity inside the business

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of coaching program, rediscovered

her niche and started to build a

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business that finally feels like hers.

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One that's grounded in both

her skills and her mission.

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If you have been second guessing your

niche or your path, or holding back

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from showing up fully, then I hope

you gain a lot from this conversation.

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Hi Lina.

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Thank you so much for agreeing to be a

case study on my website and podcast.

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I'm really excited for this conversation

because I feel like you are, a closed book

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sometimes and I don't get to hear all of

the amazing things that you are doing.

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So cannot wait to talk.

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Please share a bit about you.

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So thank you for asking for review.

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So my name is Lina.

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I'm a finance coach.

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I also mentor people

especially in small businesses.

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I teach them to manage their

books to understand more about,

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what's happening in their books.

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And I help them with, pricing

strategies, money mindset, which

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is a big thing when we are scaling.

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So, yes, I help them with

logical side as well as mental

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side of handling everything.

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You've made a big difference to me.

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People I'm sure will gather throughout

the conversation that you've helped

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me masses with my finances, thinking

back to when you decided to join the

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business of coaching, can you remember

what was going on for you at that time?

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Yeah, I remember that very well.

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It was, October 24 and, I

was, doing business coaching.

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To tell the listeners more about,

myself, I am an qualified accountant.

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I had my accountancy practice

in London for 12 years.

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So I have total experience of working

with businesses and, finances for

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20 years now, like employments

and my accountancy practice.

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So it was for me very natural thing to

become a finance and money mindset coach

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after selling my accountancy practice.

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But when I became coach, I was also

a bit burnout coach, because after

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I sold my accountancy practice,

I realized I needed more rest.

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So I wasn't doing much in that field.

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I had my website I started,

posting a little bit on social

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media, but I wasn't doing much.

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During that time, I also felt

like, okay, money isn't the topic

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that I want to work with people.

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I thought of it as more surface

thing, I was already doing deeper work

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with my clients and, I am, in self

development for the last 17 years, and

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so I undergone like myself, lots of

changes and like changes of identity.

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So I thought money is somehow.

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Not good enough, on its

own to work with people.

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I wanted something more meaningful, I

switched from money mindset coach, from

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finance coach to business coaching.

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I.

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Started to work only with women

and did that for two years.

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Things were quite good,

but not good enough for me.

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I remember last summer I sold my

business coaching group program.

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We started the program in September, but

then in October I sat down and I review

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my finance for the past, few months and

I look at my figures and I thought, no,

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this is not how I want things to be.

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I realized I wanted a little bit more,

and I've also realized that something is

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missing because if I am such a good coach,

and I and my clients are very happy.

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I have very good reviews.

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Something is missing because

obviously I'm not selling

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especially my one-to-one programs.

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I was following you for more than a year.

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Listening to your podcast and

I told you already a few times,

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before you was like my lighthouse.

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I was listening to every single

episode and I was like, yeah, Jonna

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brings this peace into my life.

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And I loved your energy, I loved

everything you talked about.

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You've encouraged me.

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You motivated me silently.

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You know, we were not working together

and I was reading your newsletters too.

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And I never thought, I'm actually

gonna sign up with you because

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I thought, I know so much.

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You know, I've been in.

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Coaching for four years

before joining your program.

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So I thought, I know about email

sequence, I know about marketing

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things, I never thought until I received

that email from you, that one email,

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which was I think sharing, previous,

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business of coaching clients I

received that one email, and after

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reviewing my finances, I thought,

no, Lina, you have to do something.

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You have to invest more into this.

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I just made the decision that

because I knew you, so I knew it's

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gonna be you i'm gonna work with.

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Yeah.

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Oh, I love the story.

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That's so good to hear.

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'Cause I remember receiving the email from

you at what I felt was out of the blue,

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which clearly wasn't out the blue, but I

think it was very close to you signing up.

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I don't think we'd had many exchanges.

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So yeah, it's a great reminder for

us all that there are people silently

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watching and gaining from all of

the work we do in our marketing.

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So thank you for that great reminder.

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What was the biggest impact for you,

or what particularly did you enjoy?

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The biggest impact for me the

main one which I think is going to

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shape my future is, that I actually

converted back to finance coaching.

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I remember when I filled the sheets for

you, the workbooks, you know, in the

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first first session, before first session.

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And then when you said, you

emailed me saying like, Lina,

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you should be a finance coach.

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You know, it's like your whole

life revolves around numbers.

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I wasn't sure, and I remember we talked

in weekly sessions and when I completed

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more worksheets, I still wasn't sure

I should go back to finances because I

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thought it's only scratching the surface.

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And I'm like this deep person,

I like this deeper work.

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So it took me a while to

reconnect, but once I did.

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Everything made much more sense.

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When I started to extract my

own story, my, things that

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I post, it felt so natural.

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I never ran out of ideas to talk

about my topic because it's like

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ingrained, it's like in my blood.

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So this is the main thing I'm taking from

the program because if I just continued

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as a business coach, I don't think I

would feel as good as I'm feeling now.

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And even there is a lot of work still

to do and it's a long term game.

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The most thing that I'm taking from

the program is that, you directed me

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back to the finance coaching where

I feel like I'm in my right shoes.

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Yeah, totally.

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People talk about alignment all

the time and half the time I

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think, what does that really mean?

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Or what does it feel like?

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But when I see you now, it's

just like everything's so easy.

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You've grown so much of an amazing

LinkedIn follower base, real connections.

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You've really lit up, since

discovering your niche.

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Yes.

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And then, also LinkedIn, because no

way I would've dared to go on LinkedIn

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without a support group that's another

big reason why I joined, your program,

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I knew you are on LinkedIn for me,

that platform was like Facebook is

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Facebook, Instagram is Instagram.

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It's like, you know, it's like a

sitting room, but LinkedIn, it's like

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an office and I would've never did.

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And.

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I posted both few days ago saying

that I found my, I found where I

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belong finally, because LinkedIn

is the place where I belong.

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I need business people, like my

clients, will be business people

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or people who are high income

earnest, like in, in corporate.

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So this is my audience and, I've been

on other platforms for years and I.

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Never managed to get the same results

as on LinkedIn in such a short time.

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So that shows I'm in the right place.

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I'm very grateful for

stepping into where I.

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Belong in my mission and daring to go

out on LinkedIn and say, look at me.

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Here I am.

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Yeah, you have totally.

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And so if people are listening,

thinking I'm a bit stuck.

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What would be your top pieces of advice?

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It doesn't need to be in terms

of the program, but anything that

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you think were your key moments.

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So first was niching, second

was showing up on LinkedIn.

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Anything else that were key highlights?

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Yeah, so niching is the main one because

even my example shows I went back to

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something that I wanted to do originally.

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Building confidence about this niche and,

connecting with your story, with your

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mission, like look at your life stories

and see why you got to where you are, now.

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we can't do this on our own.

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I built an accountancy firm all by myself.

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I never had a business coach.

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I never had anyone mentoring me.

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I was just this hardworking,

very determined woman who wanted

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to become financially free.

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I loved helping my clients.

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I was very good at what I was doing.

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I was very good at

actually managing people.

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Maybe I could be better

now when I think about it.

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But the thing is, with this particular

business coach and consultancy,

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you cannot do it on your own.

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And this is the lesson I learned a bit too

late because if I sought for help earlier.

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Life would've been much better for me,

because my first two years I did it all by

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myself and I started to doubt this path.

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I started to doubt myself, my ability

because, suddenly you are on your own, and

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then you are not able to generate clients.

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You start to doubt your ability to do it.

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The sooner you get help, the better.

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So get help join the program

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You need to be part of a,

community within this business.

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Love it.

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So yeah, tell me more about what elements

of the program in particular, so was

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it the calls, was it the community?

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Was it any feedback?

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The, chat group, what in particular?

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I think it's a combination of everything.

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The community is amazing.

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You have a lot of support

within the group, and I felt

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very welcomed from the start.

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The additional groups for, LinkedIn

also helped, the fact that you,

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Joanna, share everything about your

journey makes a huge difference.

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You don't fault or hide anything.

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You are very honest and I've learned a lot

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my work, like, some things I will

implement to my work because before

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I was very much like, I need this,

to be very precise, very good

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looking, you know, like to present

to my clients with best qualities.

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And I learned from you to be a bit more

relaxed, more human, this is what I liked.

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It was.

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Not laid back.

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It like a lot of structure in the

program, but also like, yeah, it's fine.

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It's okay.

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It's, you know, so, community, the fact

that, you know, you post anything in the

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Slack group and you get response, from

you, from other supporting members and

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also from, other peers, in the group.

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So the support, the materials were

very good as well, because even

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though I knew many things still, I

watched, videos, I followed the steps.

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I did the workbooks.

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I actually was very curious and

said, okay, I'm joining this program.

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I will forget everything I know and

start as if I don't know anything.

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The amount of resources

you have there is just.

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Unbelievable your program has all the

elements from the start, from your

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marketing message, your niche, email,

even the website or LinkedIn profile.

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So you've covered everything that

we need to kick off our journey.

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Logical side, technical side, and

then the support, which without it,

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you won't get the results that you

get with sharing in the community.

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Yeah, love it.

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And you are always so active, so I miss

you greatly on our calls as well, and

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helping other people in the community.

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So thank you so much.

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Tell me what does your life look like now?

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Is it like eight or nine months

on from joining the program?

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When I joined the program,

I had to do a lot of work.

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LinkedIn was very new to me, so

I spent, a lot of time there.

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I had to change my website

because I changed a niche.

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I did a lot of work, so if someone is

thinking of joining and getting everything

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ready, yes, you get information, you get

support, but it's a lot of work required.

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In this business, you have to be present

online for certain amount of time until

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people actually start trusting you.

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So I knew this from the beginning

and I wasn't obsessed with

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the immediate instant results.

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Even though I have experience

in coaching, I've realized that

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okay, this is my new niche.

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I have the new audience.

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Which is LinkedIn, and I kind of

understood that I'm building it from

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scratch, so I didn't expect, clients

knocking on the door or leads,

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like people asking for my services.

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I didn't expect any of that.

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And, I started to sign my clients.

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Only after I finished the program.

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So the result is that, like I

said, even towards the end of the

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program in April, may, I already

felt like I am very much connected.

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And because I did so much work.

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My website, created, my

email sequence, I didn't.

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Have clients coming in, but I

knew I laid a foundation and

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everything will just start changing.

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Which did in June, I signed up my

first, few clients for finance coaching.

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I signed up clients after

I, left the program.

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Yeah.

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Oh, I love that.

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And totally, normalizing the

fact that there's a lot to build.

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Websites, email nurture sequences,

LinkedIn profiles, marketing materials.

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So it's good for people to know that there

is a lot to build when you start a new

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business, which you did at the beginning

of the program, and that you need to

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put the time in, build the relationships

for those results to start showing up.

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Yes.

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And I think what is also very important

to stay calm and to remember that you're

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not gonna get clients from day one.

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You're not gonna get clients from

month one, especially depending on

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how long you've been on this journey.

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Community helps for this mindset,

but you have to manage your

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expectations because it's easy to

think, okay, no one is buying from me.

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No one, yes, because there are

way too many people offering how.

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On earth, your clients will know that

you are who will deliver them results.

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So I think this trust in yourself, trust

in the process, and believing in it.

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It's like main ingredients.

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Yeah.

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Love it.

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Thank you.

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You are a good role model for that.

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How would you describe your

experience of working with me?

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Like I said before,

Janna, I love your energy.

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I love the fact that you are very open

about everything and the fact that you.

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Like you say, your mission is

build your business without hyping

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I really dislike people who say,

build your seven figure businesses.

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I really don't like this type of

hyping, and that's what I liked

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about you, honesty openness.

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You are also very friendly.

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You are a very warm person and I.

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Found that energetically we kind of align.

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This is how we choose our business

coaches, all the programs, because whoever

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is leading the program is the main person.

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And I loved you, not

even liked you, you know.

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Thank you so much.

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That's so nice to hear.

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You really were all in I don't

think you missed any calls.

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You were always there in the community.

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It's just such a joy when someone shows

up, does the work, shows up to the

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program, you really were all in and

that's why you are gaining all of the

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results and you are in such alignment now.

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It's been six months and during

those six months, you get high,

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you get low, you get everything.

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If you don't show up for the course,

or if you don't show up at all, like

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for your work, you know, you, you,

how likely you are achieve results.

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So, it was hard work for me and,

it has everything one needs.

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As long as the person is curious and open

to take that all in and to commit and

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show up, we can have really good results.

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Love it.

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Thank you so much.

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So your biggest takeaway from the program?

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Rediscovering my niche and trusting you

on that one because I know I resisted for

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a month on going back and I'm glad I did.

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So that's the biggest, one.

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And yeah, because like I said, it's,

foundational for the rest of my

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life, I assume, because I don't think

I will change anything about it.

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I've also realized, and now I'm doing this

deep work on the money side because it's

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not like scratching the surface and just

teaching the numbers is much more I am

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connected truly with my life's mission.

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I know that.

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So that's the main thing.

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Oh, love it so much.

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And what's next for you, Lina?

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So for me next is, mainly I'm

working with one-to-one clients.

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Maybe I will, launch, group programs.

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But, mainly yes.

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Working one-to-one going

on other people's podcast.

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Talking more about money mindset,

and most importantly, that business

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owners need to learn their numbers.

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That's the main thing.

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I want to spread this message

because business owners feel.

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they are not good with numbers

and we think that we cannot

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learn, which is absolutely untrue

as you are one of examples.

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I just want to spread this message that.

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It's okay to earn more.

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It's okay to want more.

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We can be grateful for what we have,

and at the same time want more only

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meditation or some inner work is not

gonna change your financial status.

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You have to do some steps.

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You need to learn to manage your numbers.

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So I'll just be sharing this message.

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I love it.

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And, yeah, I'm sure, you'll have to

come back on the podcast so I can

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share more about my journey with my

finances, or I might do a solo episode

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: 00:18:27

of all I've learned from You because,

yeah, like I was Nina's probably ideal

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client or at the end maybe I was, as

in I would avoid looking at my numbers.

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I felt really anxious

speaking to my accountant.

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: 00:18:43

And I always just thought,

well, that's just the way it is.

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I'm not a numbers person.

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I am intuitive.

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And now my finances are so in order.

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: 00:18:52

I love thinking, oh,

that's so interesting.

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: 00:18:54

I made that much from that product,

or I've spent that much on that thing.

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: 00:18:58

Is that worth it to me?

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: 00:18:59

I'm becoming way more logical or

being able to use my intuition

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and back it up with evidence.

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That's my mission because,

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as an owner of accountancy practice,

I saw and I worked closely with so

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many small businesses and I saw people

without any education, doing businesses,

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amazing businesses like, growing

huge turnovers, and I saw the block.

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: 00:19:26

Not understanding their numbers.

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: 00:19:28

And even though at the time I was

offering it part of my accountancy

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: 00:19:32

services, not many people were willing

to dig deeper and we were working

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harder and harder to earn income.

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: 00:19:40

And I think we should be working

smarter and that is only possible

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when we know the numbers.

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: 00:19:46

So last question.

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Would you recommend the program?

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: 00:19:49

And if so, who to?

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: 00:19:51

I would definitely recommend your

program to every coach who is starting

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: 00:19:56

out or even 2, 3, 4 years like myself

in coaching and feel stuck and, they

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: 00:20:04

are willing to get the support they

are willing to get new insights on how

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: 00:20:09

they, you know, run their businesses.

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: 00:20:12

For new coaches, it's a must.

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: 00:20:13

Like you, you, you, you finished

your coaching program and you

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: 00:20:17

think you know everything.

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: 00:20:19

So I can tell you, you know nothing.

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: 00:20:21

You just know how to coach people.

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: 00:20:22

So as soon as you get your diploma

or even before that, just go to

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: 00:20:26

the business of coaching school

because without it, you most likely.

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: 00:20:32

Will start doubting yourself,

and step away from this career

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: 00:20:35

before you even know it.

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: 00:20:38

Yeah, so true.

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: 00:20:40

Thank you.

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: 00:20:40

That's a good reminder that you

don't just lose out in terms of

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: 00:20:45

finances and not gaining clients.

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: 00:20:47

You actually lose out in your

entire, identity, self-doubt.

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: 00:20:51

All of that kicks in and then it takes

so much more work to get to where

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: 00:20:55

you could have been to begin with.

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: 00:20:57

Exactly.

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: 00:20:58

When I think now, if I fought

differently at the time, so let's

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: 00:21:02

say I joined in 2020 when I started.

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: 00:21:07

I would be a very different person by

now and would've saved lots of money

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: 00:21:11

first you don't succeed as you imagine.

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: 00:21:14

You think you're just gonna write

coach under your profile and people

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: 00:21:17

will be banging on your door.

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: 00:21:18

When that doesn't happen and when you

had a successful career before you,

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: 00:21:23

you just start doubting yourself.

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: 00:21:24

You start doubting your

own mind, you know?

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: 00:21:27

And then to come out of that,

like you said you need to invest

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: 00:21:30

in therapy, or another coach to

recover from this loss that you had.

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: 00:21:35

You know, because suddenly

this experienced woman, like in

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: 00:21:39

my case, earning high income,

working with all these business

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: 00:21:42

people and having so much money.

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: 00:21:45

Suddenly you cannot generate clients

but then there's nothing wrong with me.

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: 00:21:50

It's the way I look at it or the

way I market myself, or the fact

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: 00:21:53

that we have to market ourselves.

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: 00:21:55

And like I said before, I

would've not even stepped onto

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LinkedIn without this program.

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: 00:22:01

No chance.

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: 00:22:02

To go out there as coaches to say,

look how good I am, or like by

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: 00:22:06

my services it's, we need another

program for that, just for doing it,

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: 00:22:10

so Lina, I know we started working

together after I completed your quiz

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: 00:22:15

and had a market research call with you.

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: 00:22:17

So if you ever resist market research

calls, just know that I signed up to

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: 00:22:21

Lina because her offer was too good to

resist, even though I had helped her

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: 00:22:25

create it, because when she got on the

phone to me after completing her quiz.

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: 00:22:30

I realized it was exactly what I needed.

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: 00:22:33

Share more about your quiz and how

people can get clarity on their own money

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: 00:22:37

mistakes and how they can overcome them.

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: 00:22:40

Okay, so first of all, I realized what

is happening, with business owners.

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: 00:22:44

They think they know things and

they don't know what we don't know.

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: 00:22:48

So I've created quiz to actually show them

where they are at with their finances.

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: 00:22:53

The quiz is called, how well you

Manage Your Business Finances.

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: 00:22:57

It'll help you uncover potential

money, mistakes you might not

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: 00:23:00

realize you are making, and get

actionable insights to fix them.

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: 00:23:04

People completing my quiz they

said they realized straight away

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: 00:23:09

the areas that we need to improve.

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: 00:23:11

So by just completing the quiz,

we became more aware about

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: 00:23:15

like how to manage finances.

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: 00:23:17

So even if you never buy from me

you become more aware and that's

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: 00:23:21

what you need if you want to grow.

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: 00:23:23

So take the quiz and see where

you are at with your finances.

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: 00:23:27

Totally.

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: 00:23:27

Thank you so much Lina.

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: 00:23:28

Do head over to the show notes and

download Lina's quiz and you can connect

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: 00:23:34

with Lina on LinkedIn, is that correct?

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: 00:23:36

How will they find you?

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: 00:23:37

Yes, LinkedIn.

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: 00:23:38

So it's my name Lina Rimasauskiene

or my website Linacoaching.co.uk.

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: 00:23:43

But I'm very active on LinkedIn.

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: 00:23:46

Love it.

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: 00:23:46

Thank you so much, Lina.

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: 00:23:48

It was a pleasure to work with you and I

cannot wait to see your future journey.

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: 00:23:52

If Lina's story resonated and if

you are holding back from owning

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: 00:23:56

your niche or not seeing the results

you expected despite working hard,

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: 00:24:00

it might be time for a rethink.

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: 00:24:03

You will find all of the links

to connect with Lina and take her

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: 00:24:06

finance quiz in the show notes.

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: 00:24:09

And if you are ready to find

the clarity and momentum that

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: 00:24:12

Lena has talked about inside my

program, the business of coaching.

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: 00:24:16

This might be your next step too.

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: 00:24:18

If you are listening to this episode

around its release date, there are

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: 00:24:22

currently at the time of recording,

three spaces available to start working

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: 00:24:26

with me on Tuesday the 9th of September.

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: 00:24:29

You will find the link to the Business

of Coaching program in the show notes and

442

: 00:24:33

I look forward to working with you soon.

443

: 00:24:37

Microphone (Samson Q2U Microphone):

Thank you so much for listening to this

444

: 00:24:39

episode of Women in the Coaching Arena.

445

: 00:24:42

I have a mess of free resources on

my website joannalottcoaching.com.

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: 00:24:48

That's Joanna with an A

and Lott with two T's.

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: 00:24:52

joannalottcoaching.com.

448

: 00:24:54

And I'll also put links in the show notes.

449

: 00:24:58

Let me know if you found

this episode useful.

450

: 00:25:01

Share it with a friend and

leave me a review, and I will

451

: 00:25:04

personally thank you for that.

452

: 00:25:07

Remember to trust yourself, believe

in yourself and be the wise Gardner

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: 00:25:11

who keeps on watering the seed.

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: 00:25:13

Get into the arena dare, greatly and try.