G-BLLC06DBK9 520165642414387 113 | Showing Up Is Not Showing Off: Ditching Fear and Owning Your Visibility with Vicki Knights - Women in The Coaching Arena

Episode 113

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Published on:

17th Apr 2025

113 | Showing Up Is Not Showing Off: Ditching Fear and Owning Your Visibility with Vicki Knights

Jo has an incredible guest on the podcast this week - Vicki Knights, a brand photographer, positive psychology practitioner, and visibility strategist. With over 16 years of business experience and having photographed more than 1,000 business owners, Vicki shares invaluable insights on overcoming fear, embracing visibility, and showing up confidently in your business.

Episode Highlights:

[00:01:00] Vicki's Background and Experience

[00:02:00] Embracing Fear Rather Than Eliminating It

[00:04:00] Making Your Purpose Bigger Than Your Fear

[00:07:00] Clarity in Your Unique Value

[00:09:00] Reframing Anxiety as Excitement

[00:15:00] Taking Baby Steps Outside Your Comfort Zone

[00:18:00] The Benefits of Showing Up

[00:20:00] Professional Photos and Self-Perception

[00:23:00] One Small Step You Can Take Today

[00:27:00] The Impact of Professional Photos

For more information about Vicki's retreat at Florence House in Sussex click here.

Remember that showing up is not showing off - it's about making the difference you're meant to make in the world.

Your visibility isn't about you; it's about the people whose lives will be changed when they finally discover what you have to offer. - Vicki Knights

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Transcript
Speaker:

Hello and welcome to Women in

the Coaching Arena podcast.

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I'm so glad you are here.

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I'm Jo Lott, a business mentor

and ICF accredited coach

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Microphone (Samson Q2U Microphone):

and I help coaches to

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build brilliant businesses.

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I know that when you prepare to enter

the arena, there is fear, self doubt,

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comparison, anxiety, uncertainty.

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You can tend to armor up and

protect yourself from vulnerability.

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In this podcast, I'll be sharing

honest, not hype, practical and

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emotional tools to support you to make

the difference that you are here for.

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Dare greatly.

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You belong in this arena.

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Hello.

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Welcome to episode 1 1 3 of

Women in the Coaching Arena.

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I am so glad you are here today.

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I have a wonderful guest

called Vicki Knights For you.

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Vicki is a brand photographer, positive

psychology practitioner, and visibility

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strategist, and she's amazing.

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She's in my mastermind and she has taken

all of my branding photos and so many

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of my clients too, absolute genius, so

cannot wait to share her wisdom with you

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today after 16 or so years in business.

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She has so much to share with us about

speaking up, getting clear on our

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message, being confident enough to

share it regularly, so I know you'll

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gain so much from this conversation.

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I hope you enjoy.

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Hi Vicki.

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I am so excited to have

you on the podcast.

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I haven't had many guests and you

have been on my list for ages, so

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I'm really, really glad you are here.

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So if you haven't met Vicki

before, she is a personal branding

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photographer, visibility coach, and

positive psychology practitioner.

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She lives very near me and Surrey.

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She has taken all of my photos, which

are beautiful, and I'm getting more

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done soon, and she's photographed

a thousand plus business owners

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now, so I cannot even imagine.

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Vicki, welcome to share

a bit about yourself.

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Oh, thank you so much, Joe.

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I'm very excited to chat to you today.

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Um, so yes, I think you

explained it really well.

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I am a brand photographer, positive

psychology practitioner and visibility

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strategist, but all of those things come

together really neatly because I help

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people to be seen in their businesses

and show up with joyful confidence.

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So kind of that's my umbrella mission.

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Yes, totally.

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And I love that because something

powerful you say is the goal

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isn't to get rid of fear.

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It's to work with it.

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So tell us more about how you came

to that and what that means to you.

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I think so many of us are put

off doing things 'cause we are

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just scared of it, you know?

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I know I've been like that in my business

where things just feel really scary and

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it's easy to look at someone else and

think, well, it's all right for them doing

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that TED Talk or writing that book, or

running that massive event because they're

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obviously just not as fearful as me.

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But what I've learned, I've been

in business a long time now, like

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over 16 years, which is crazy.

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I'm working with all these incredible

business owners, photographing

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them, and and coaching, and I've

learned that everyone has fears.

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So the women I have on my podcast

often, they've done TED Talks,

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they do keynote speeches, and

you think, oh, they must be fine.

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They all have the same fears

that everyone else does.

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They've just learned to work with them.

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So I don't know if you've read

them, Elizabeth Gilbert's.

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Big magic, and I might butcher

the way that she explains this,

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but she talks about fear as being

a passenger in our car, right?

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So imagine your family's in the car

and it gets to be a part of our family.

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It gets to sit in the backseat.

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It can be there, it can have a

voice, but it doesn't get a vote.

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So it doesn't get to

decide where we're going.

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It doesn't get to put

its hands on the wheel.

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And I always think about

that analogy and think.

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We all have that in a critic, don't we?

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In our heads, I, I call my Nikki and

you know, like that toxic friend that's

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just saying mean things all the time.

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And so we all have that and it's

just a case of whether we learn to

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work with her or whether we, whether

we're letting her run the show.

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So Nikki is still there, but

I've learned to work with her.

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I know that actually she's

just trying to protect me.

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She's just trying to keep me small

'cause she doesn't want me getting hurt.

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And it's a case of

going, actually I'm good.

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I can do this.

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So, yeah, my whole thing is it's not

about overcoming the fear, it's about

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working with that fear that we have.

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Yeah.

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I love it.

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I don't think I've had it described

so eloquently before, so I love

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that you've named your inner

critic and the driving seat thing.

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That's just such a powerful way

of thinking about it, isn't it?

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'cause it really does feel

like much of the time it does

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get in the driving seat, so.

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In practical terms then, what do

you feel like helps to, you know,

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is it because your purpose is bigger

than fear, or what really helps

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to overcome that in the moment?

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I.

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Yeah, that's something I

say quite a lot is make your

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purpose bigger than your fear.

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Because what I've seen, and believe

me, I've done it too, is when

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it comes to showing up in our

businesses or in life in general,

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we make it about ourselves, right?

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So we are immediately like, oh, I

don't really like my hair at the

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moment and I need to lose half a stone.

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And oh, I haven't got anything to wear.

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And we are just always worried about

what other people are gonna think

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about us, and it's all about us.

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Instead, what I always try and say to my

clients is about switching that and making

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it about the person you're trying to help.

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So when we think about what our purpose

is, 'cause generally none of us start

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our business because we wanna get famous.

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And if, if we have, we're probably

doing the wrong thing, much better on

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Love is Blind or something like that.

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We start our businesses because

we wanna make a difference for

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people and we wanna help people,

especially your audience of coaches.

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So therefore, just thinking about

who we're trying to help and what

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we're trying to help them with.

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When it comes to doing that sort of

big, bold visibility thing that we

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wanna do makes such a difference.

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So for example, for me with my podcast,

I was so nervous about starting it,

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even though I'd had a podcast for

five years with someone else, starting

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on by myself, felt terrifying.

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I don't know if you've felt the same

way, Jo, when you launched this podcast.

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And so when I launched it, I

got lots of lovely feedback.

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Like you do when you launch it

and people listen and lots of

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lovely things were sent to me.

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So what I did is I set all this

up in a folder on my phone and

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I call it my kindness folder.

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And it might sound a bit narcissistic,

but what I do is if I'm ever having a

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bit of a wobble or thinking, am I really

making any difference with this podcast?

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Like it's taking a lot of time.

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With a podcast, you don't get that

dopamine hit that you get with

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like a LinkedIn post or Instagram

where you get immediate feedback,

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you'll put it out to the world and

think, has everyone listen to that?

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Even though you can see the stats

and see the people listening, you're

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like really heard anything back.

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So what I do in those

moments when I'm thinking.

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Is this worth it or I feel a bit

scared to put another one out.

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I'll just look back at that folder of

all the lovely feedback and realize

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that the difference it's making, and

actually there are people out there

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listening and learning a lot, and they're

finding it really useful and inspiring.

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So I think that's a really

good thing to do is set up your

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own little kindness folder.

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So whenever you have a wobble

or maybe you're just dealing

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with a client that's making you

feel not so good, just reminding

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yourself of all the clients that.

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Loved what you were doing

is a really powerful thing.

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Yeah, it's so good.

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And I used to have a folder just the

same, and I've actually fallen off

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the wagon with it, but it reminds

me to get back on where I used to do

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exactly the same when I started my

business when I was like really nervous.

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But it would be super powerful to get

that out and remind myself now, because

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I really hear you on that podcast

and not getting the instant feedback.

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And actually I do think that's also

the same at the start of your business

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where you are putting out social posts

and you have no audience, therefore

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you aren't getting any likes as well.

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So I'm sure people will really resonate

with that lack of feedback that we can get

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when we put stuff out there to the world.

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So if we are thinking about the clarity

that you need to be able to convey

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the confidence and to be able to

eloquently share your view as you so

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beautifully have done on this podcast.

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Can you talk a bit about how

understanding what makes us

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unique can help our visibility,

fears, and help us overcome those?

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I think it's so easy, right?

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Everything is so noisy at the

moment, so much noisier than it

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was when I started my business.

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And so I'd imagine for anyone

starting out, it's so easy to be

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like a shiny magpie and be like, oh,

I need to take that reels course.

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Oh, I need to take that LinkedIn

course and person showing up like this.

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Maybe I need to do that.

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And it's.

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Easy.

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Say for example, you see someone

on LinkedIn and maybe they've got

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like 300 people have liked their

posts and you're thinking maybe

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I need to be more controversial.

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Maybe I need to wear a hot

pink jacket or something.

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You know?

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And you start doubting what you are doing

and what happens when you do have that

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deep clarity about what makes you really

special is that comparison won't go away.

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It's always gonna be there

'cause we're human, right.

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But it quietens.

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You start thinking, okay, that's great

for them because that suits their

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personality to a T, but that's not me.

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That's not how I'm gonna show up because

I know that doesn't suit my personality

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and my strengths and my values.

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So it just means by getting that clarity

on what makes you special is it just

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makes you stay in your lane and you

know what you're good at and you know

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how you should be showing up so that it

feels really good to you that you stop

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comparing yourself with everyone else.

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Yeah, totally.

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And so tell me about you and I think

I once heard an example of when you've

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spoken to a huge group of people and how

you calmed your nerves in that moment.

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Yeah, so I used to work in advertising,

so I was quite used to standing

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up and presenting in front of lots

of people, but I used to always.

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Get really nervous.

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I don't know if you do the same.

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So to the point, you know and I totally

understand, that sort of fight or

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flight, I would feel like running away.

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Like I could feel my nervous system

was just in overdrive, and I'd get

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this real big feeling of just like,

just run, just, just get out of here.

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And then, so I ran an event just before

lockdown where I felt it exactly the same.

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That was about a hundred people.

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And again, I was backstage just

trying to calm myself down.

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Like, take, go.

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Come on Vicki, just calm down.

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Calm down.

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And it didn't work.

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And I dunno where I heard about it.

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I think it was while I was doing

my positive psychology diploma.

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Diploma, learn about reframing

anxiety into excitement.

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And so I thought I would test it out

last year when I was talking to a hundred

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people and every time I thought about the

talk, rather than saying to myself like

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I used to, oh my God, I'm so nervous.

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I would just say, I'm so excited.

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I'm really excited about this.

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I can't, I'm, I love my presentation.

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I can't wait to share it.

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They're gonna get so much from it.

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And even as I walked in that

day, a few people came up to me,

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they were, oh, how you feeling?

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Now?

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Past me.

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Would've gone, I'm really nervous.

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Instead, I just went, oh, I'm so excited.

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I'm so excited about what I'm gonna share.

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I know you're all gonna

get so much from it.

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And that just seemed to tell my

brain that I wasn't nervous anymore.

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And I felt that kind of

fizzy, you know, nerves.

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But it was way more excitement.

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I felt kind of calm,

which is really weird.

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And another thing I did, I used to

always just think to myself, what

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if I forget what I'm gonna say?

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That was always my fear.

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Like, I'm gonna look like an idiot.

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I'm gonna forget.

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And I used to always have like

reams of notes with me, like all

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written out onto cards and stuff,

and I didn't wanna take any notes.

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And I kept thinking, well, what

is the worst that could happen?

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So I actually went through that

in my mind and thought, well, the

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worst that could happen is that I, I

don't have my notes and I completely

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forget what my next point is.

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I thought, what would I do?

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So I just had my notes to the side.

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They were just there and I thought,

well, worst case I just go just,

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you know, have a glass of water and

just, I'm just gonna get my thoughts

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together and take a look at my notes.

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For one minute and then come

back and what would, you know?

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It didn't happen, but that wouldn't

have been the end of the world.

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In fact, it's probably quite

powerful just to have a quick break.

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Everyone would understand.

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So I thought, actually I'm

not scared of that anymore.

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So I then looked into it and thought,

is there some science behind this?

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And the Harvard Business School have

done lots of research about it, and

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apparently, the people that try and

calm themselves down before something

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stressful, like an exam or a talk.

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It doesn't work.

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Their nervous system

is still in overdrive.

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They don't feel at all calm.

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Those people that reframe it and just

say, I'm really excited about it, they

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performed much better under pressure.

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So there is actually research and science

that that goes into it, which I love.

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Gosh, that's so amazing and I cannot

wait to try this out at my next in-person

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event because I do all of my work online.

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But as you know, 'cause you came to

the last one, I occasionally just

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twice a year, do in-person events and

every single time I want to pretend

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I'm sick so I don't have to go.

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Really?

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And then yeah, totally.

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I was like, maybe I can say I have Covid

and I don't need to attend tomorrow.

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Like uh.

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Yeah, it's exhausting.

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You come across so confident though, and

I think that's the thing is, when I used

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to talk, people say we don't seem nervous.

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I wouldn't necessarily come across

as nervous, but inside I was dying.

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Just feeling horrible.

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But you came across

amazingly at your last event.

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Oh, interesting.

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Yeah.

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'cause I think the same about you.

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So it's funny, isn't it?

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I think you would be uber confident

under all circumstances, so definitely.

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Yeah, it just shows, doesn't it, that you

can't always tell what's going on inside.

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And I love that about the excitement,

and really reframing it and it's amazing.

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There's research around that as

well 'cause I didn't realize that.

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So I am going to use all of that when

my next in-person comes around in June.

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So thank you.

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That was a genius.

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I look forward to you

walking around the room.

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Just going, I'm so excited.

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And also I heard on a podcast about

the amount of women that start a

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talk by saying, I'm really nervous.

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They say that to the audiences and they

were saying how, how we shouldn't do that.

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Men don't generally do that and I

hate to genderize it, but there,

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there was the statistic about women

and how we start with that and

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I think there's something in it.

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Like we don't want to look like

we're arrogant or showing off.

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So we feel like by going.

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So people will like us more or

something, but it's just telling

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our brain that we're really nervous.

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That's the problem.

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That's true.

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I do think it is that people-pleaser

tendency that you have that

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idea as a woman, that no

one likes a confident woman.

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They like it when you are

slightly nervous, et cetera.

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So I do think you've hit the

nail on the head there for sure.

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Mm-hmm.

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Certainly for me, I think it's an old

pattern that automatically creeps in.

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Because I have this in my head of, no

one likes an overly confident woman.

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I didn't even realize that until

we're actually speaking now

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that I have that association.

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Yeah.

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From childhood or something.

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We hear it so often.

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When I suddenly looked at all the

things like, you know, we hear.

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Other women, especially pulling up

going, oh, she's got a bit too big

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for her boots and she's a bit too

much, and who does she think she is?

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And we hear all this thing and

think, well, you know, I'd hate

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someone to be saying that about me.

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So then we have to make ourselves

smaller and less confident so that

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people don't say that about us.

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And then it comes to showing up in our

businesses when we're told, you know,

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put yourself out there and be bold.

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And it goes against everything

that we've heard in our, in our

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childhood and through our life.

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It's not just in childhood.

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So yeah, there's so many.

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Things there that we have to unravel,

I think when it comes to showing up.

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Yeah, there are totally, that's

probably a core reason of why people

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really struggle with that in their

business because it is that innate

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fear that's so inbuilt, isn't it?

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So what have you found is helpful,

maybe if you are talking to the coach

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who's just starting their business,

they know they need to post on social

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media and they just feel physically

sick, how can we help that person?

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Right.

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We've all seen that, well, I'm

assuming most people have seen that

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meme, that that does the rounds

sometimes about comfort zones.

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And it says, right here's your comfort

zone and here's where the magic happens.

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Right?

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And it's right over the other side.

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And I totally disagree with that.

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And I think there's a lot of advice out

there saying, well, you've just gotta go

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live every day and you just need to be.

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Posting videos of yourself and

posting, you know, every single

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day or multiple times a day.

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And so many new coaches go from

doing nothing to suddenly they are

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showing up live, or they're trying

to speak on podcasts, or they're

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speaking on stages, and they might

stick with that for say, six months.

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But then I see so many people do

that and then they never post again

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:

because it just felt horrible.

347

:

You know, their whole

nervous system felt awful.

348

:

And yeah, it just gave them

a vulnerability hangover.

349

:

So.

350

:

You know, I know that temptation

is here, but I just need to grow

351

:

my business and I need to do

something quite big and quite bold.

352

:

But I'd much rather you run a business

for years and years and years that lights

353

:

you up than something that's, you know,

you're not gonna be able to, it's not

354

:

sustainable and you can't keep up with.

355

:

So my advice would just be, just

do something that feels stretchy.

356

:

So don't stay in your comfort zone.

357

:

Yeah.

358

:

Yeah.

359

:

I'm just gonna post loads

of quotes that feels easy.

360

:

And it's different for everyone, isn't it?

361

:

So that stretchy for you might be going

and speaking on a stage or pitching

362

:

yourself to a big podcast for that

new coach starting out, it might be,

363

:

I've had a branding shoot and I'm just

gonna post my first photo from there.

364

:

And that feels really

stretchy for them for now.

365

:

But the fact is it gets easier.

366

:

So that thing that feels stretchy

at the beginning, suddenly, you

367

:

know, a month later you're like,

oh, I'm not even thinking about it.

368

:

I'm posting photos all the time.

369

:

Now I need to start

posting video of myself.

370

:

So it's just taking that baby step that

feels stretchy, but it gets easier.

371

:

Yeah, it's such a good one, and

I've seen that so many times.

372

:

You know, the person goes mad like I'm

posting every day, and then, they collapse

373

:

two months later and go, do you know what?

374

:

I can't do it anymore.

375

:

So yeah, it's good that

you've called that one out.

376

:

And small steps are better than.

377

:

Huge action sometimes.

378

:

So if we are thinking about the benefits

of being visible and all the amazing

379

:

things that can come from it, what do

you find has surprised you most about

380

:

you showing up fully in your business?

381

:

And maybe your clients, because

I know you have a mastermind as

382

:

well, in seeing them show up, what

has been the most amazing parts?

383

:

Such a good question.

384

:

It's so, it's so difficult

Just to say one thing.

385

:

I'm gonna say two things.

386

:

I may possibly say a third at the end.

387

:

I think the connections that you get

from showing up when I look at my

388

:

business, you know, which like I say

has been like 16 years and all the

389

:

amazing things I've got to do and

the amazing people I've got to meet.

390

:

Hardly any of those would've happened

if I hadn't had the courage to show up.

391

:

Whether that's in a networking

group or whether that's online,

392

:

so it can be in person or online.

393

:

I just wouldn't have got those, all

the amazing opportunities I've had to

394

:

speak on people's podcasts like this

or speak on stages or go to networking

395

:

events that wouldn't have happened.

396

:

I've made so many amazing

friends just from showing up.

397

:

So the connection is

such a huge part of it.

398

:

but I think also what comes

from it is the confidence.

399

:

So if I look now at the fact that

I can just post a video online.

400

:

Probably even three years ago

would've absolutely terrified me.

401

:

You know, I used to feel this

horrible feeling if I was thinking

402

:

about doing something like

that where it just felt unsafe.

403

:

Whereas now, you know, I posted one

on Friday just so I was getting ready

404

:

to go out, didn't even think about

it, posted, and then I was like,

405

:

oh, I need to check if people have

commented and stuff, you know, rather

406

:

than thinking, oh my God, everyone's

stopped and everyone's looking at me.

407

:

So think what comes from that is

confidence in yourself, and that has a.

408

:

A ripple effect through

your whole life as well.

409

:

And I've seen that with so

many people I work with.

410

:

It's like talking about

my photography, I think.

411

:

Every woman is nervous about getting

in front of the camera, right?

412

:

But once they actually do it, and you've

experienced it 'cause you've had a shoot

413

:

with me, and then you see the photos,

it's such a huge confidence boost when you

414

:

can see yourself through someone else's

eyes in a really nice flattering way.

415

:

Not like a horrible iPhone picture

that your friend snapped of you on

416

:

a night out from a horrible angle.

417

:

But when you actually see professional

photos of yourself that are in beautiful

418

:

light and a beautiful surroundings.

419

:

So many of my clients have just

said, that was such a huge confidence

420

:

boost for me to see myself like that.

421

:

so I think that has such a ripple

effect through your whole life.

422

:

'cause you just show up more

confidently and more bravely.

423

:

Yeah, you do.

424

:

It's amazing that you get to see it

from the other perspective, like you

425

:

say through the lens of your camera.

426

:

And it's funny, the difference we can have

between who that person is in the photo.

427

:

And who will you feel like inside?

428

:

'cause I remember when I look at

my own photos, I feel like you must

429

:

have done a lot of work on them.

430

:

I have no idea if you

have or if you haven't.

431

:

But it is funny, isn't it?

432

:

So share more about maybe that

disassociation between that

433

:

person in the picture and who we

really feel like we are inside.

434

:

Yeah, because I think

that's the thing, isn't it?

435

:

Is we.

436

:

Often, and one thing as well with

professional photos, which I quite

437

:

often say to people is we are so used

to seeing a mirror image of ourselves.

438

:

So even on Zoom now, we see the mirror

image, unless you've changed it, but

439

:

automatically it's the mirror image.

440

:

So we're so used to that.

441

:

So actually when we see professional

photos and selfies as well,

442

:

that's all a mirror image.

443

:

So we get so used to seeing that, that

sometimes when you see a professional

444

:

photo, you're like, oh, it kind of

doesn't feel like us because our face is

445

:

flipped from what we're used to seeing.

446

:

But sometimes I'm, you know, I'll

be like, it just look like me.

447

:

And then you show family and

friends 'cause that's the version

448

:

they see of you and they're like,

that totally looks like you.

449

:

So that sometimes can make you feel a

bit sort of an out of body experience.

450

:

Like, is that actually me?

451

:

Because none of us have

a symmetrical face.

452

:

So I think unless you're Angelina

Jolie or something like that.

453

:

So it shows us slightly different.

454

:

And also we're suddenly seeing

ourselves, we're used to

455

:

seeing ourselves, you know, in.

456

:

Hump around the house and like as mom, if

you've got children or just, you know, we

457

:

are not used to seeing ourselves really

polished and looking really good often.

458

:

I have so many women that say

to me, I, I, I don't look like

459

:

the women on your website.

460

:

Do you only photograph like

really attractive women or

461

:

really super confident women?

462

:

And I'm like, they all said exactly

the same thing that you are saying.

463

:

And it's just because I've helped

them to pose in a really good way

464

:

and that feels really natural.

465

:

And I've put them in amazing spots

and they might have made an effort

466

:

that day and had their hair and

makeup done and they've got nice

467

:

clothes, but they all say exactly

the same thing that you are saying.

468

:

So it's so easy to look at

everyone else, isn't it?

469

:

And think.

470

:

But I don't look like that.

471

:

'cause we don't day to day do we?

472

:

Yeah.

473

:

So true.

474

:

I love that.

475

:

Thank you so much for sharing.

476

:

It's, uh, given me a good perspective

on the mirror image especially.

477

:

Yeah.

478

:

If someone is listening and is feeling

stuck, they know they need to be

479

:

more visible, but they just don't

know where to begin, what is one

480

:

small thing that they could do today?

481

:

And it's really difficult to

give kind of a just blanket

482

:

advice that work for everyone.

483

:

'cause everyone's so different.

484

:

So going back to what we were

talking before about the baby steps,

485

:

I think just think about what it

would be that next thing for you.

486

:

So think about how you are

planning on showing up this week.

487

:

So have you got post planned?

488

:

What are you thinking about doing?

489

:

And think back, is that

within your comfort zone?

490

:

Does it feel like, oh yeah,

I could do that in my sleep.

491

:

Or does it give you that kind of fizzy.

492

:

Slightly nervous, excited

feeling, and if it doesn't.

493

:

What would?

494

:

So, and I can't just say, you know, and

that's why, you know, sometimes I'm not a

495

:

huge fan of like the visibility challenges

and that where they're like, right, post

496

:

this, do this because that doesn't work.

497

:

You know, the whole thing about positive

psychology is finding things that work

498

:

for us and are really aligned to us.

499

:

So just think about what could be

that thing that feels a bit stretchy.

500

:

So maybe it's that you listen

to this podcast and you would

501

:

love to be a guest, but.

502

:

Feels really stretchy to

pitch yourself as one.

503

:

So maybe that's what you do this week,

or maybe it's that you always just share,

504

:

carousel and slides with text on, but you

never share a photo of yourself on them.

505

:

Maybe you put a photo

of yourself on there.

506

:

Maybe you haven't got round to booking

that branding shoe because you're

507

:

thinking, oh, I'm gonna lose some

weight, or I need to gr out my hair.

508

:

Maybe this is the week you actually just

book it and get it booked in the diary

509

:

so you've got something to work towards.

510

:

So yeah, just doing that next

thing that makes you feel.

511

:

Stretchy, but will make

a really big difference.

512

:

And I think the thing is, is so many

people wait for the confidence to come.

513

:

They're waiting for like the

confidence fairy to come and

514

:

sprinkle something over their head.

515

:

And the confidence never comes

before you take the action.

516

:

It's taking the courageous action

that then you go, oh, now I feel

517

:

really confident about that.

518

:

And now you know, my comfort zone

has expanded and now I can do

519

:

something else, something even bigger.

520

:

So yeah, that would be my, my advice

is just take, what's that next

521

:

stretchy small step they can take.

522

:

Yeah, I love that.

523

:

Especially the kind of fizzy

feeling that you described

524

:

there, rather than the blanket.

525

:

Everyone must post today.

526

:

Right?

527

:

Tomorrow we're doing a video, and I

remember when I did Helen Pritchard's, she

528

:

called Helen Tudor now LinkedIn challenge.

529

:

I dunno if you've done that or

heard of it, but it was brilliant,

530

:

but I genuinely couldn't do any

of the daily steps at the time.

531

:

It took me three months after that

challenge to be able to take the

532

:

first day one's action, which was

change your LinkedIn headline.

533

:

'cause it just, I was just

completely unregulated at the

534

:

time and it just felt awful.

535

:

So I really love that idea about just,

what's that tiny thing for me, rather

536

:

than me comparing myself and feeling

like all these people in this challenge

537

:

are able to do all these amazing

things and I'm useless 'cause I can't.

538

:

That's so interesting and that'll be

really inspiring for people to hear.

539

:

'cause I think it's easy to look at

someone like you and think, oh, but

540

:

she's doing amazing things on LinkedIn.

541

:

But to know that actually you found that

really nerve wracking, you couldn't even

542

:

change like the header on your LinkedIn

because it just felt too much at the time.

543

:

So I think that's really inspiring for

people to think, well, I can start small

544

:

and then I'll be like, Jo, one day.

545

:

Yeah.

546

:

Now I'm all over it and I'm

amazed by some of my clients.

547

:

'cause sometimes they'll go, okay,

should we just do it while we're on?

548

:

And I'm like, wow, would

you actually do that?

549

:

Because I remember my experience was so

very different to some people's, but I

550

:

know also for some people, uh, just the

same as I was and feeling petrified.

551

:

But there are other people, maybe they've

procrastinated for so long about it.

552

:

They've had their three months and

they're like, yep, let's share screen.

553

:

Let's just do it live while

I'm on the call with you.

554

:

So like you say, it is just

for that individual, what's

555

:

their exact stretch zone today?

556

:

Yeah, yeah.

557

:

And we all come from

a very different base.

558

:

Like you say, like some people will

start their businesses and they might

559

:

have been presenting to people, you

know, in groups for years and years.

560

:

Other people don't feel confident at all.

561

:

Just like we're all different when

we walk into a room full of people.

562

:

Right?

563

:

So we're all starting

from a different base.

564

:

And so for people to say, you

have to do it like this just

565

:

doesn't work for everyone at all.

566

:

No, it doesn't.

567

:

Totally.

568

:

So anything that I should have asked

you that I haven't asked yet that you

569

:

feel like would be useful to share?

570

:

Oh, that's such a good question.

571

:

And I might be a bit biased

saying this as a photographer, I.

572

:

But I do think that photos

make such a huge difference

573

:

to the way that you show up.

574

:

So when we're talking about that new

coach into it, and you know, what's

575

:

the first thing that she could do?

576

:

And I did sort of say about, booking

a branding shoot, but it's amazing the

577

:

amount of new business owners I see and

on their website, they've still got,

578

:

you know, a photo of them in front of

their fence that their husband's taken.

579

:

Because you know, they might be

thinking, oh, I've spent money

580

:

on my website and my branding.

581

:

I can't afford to to get a photographer.

582

:

No one's gonna notice.

583

:

It'll be fine.

584

:

I've got this selfie I can use.

585

:

And actually it does

make such a difference.

586

:

And quite often with permission,

I've used clients, before and after

587

:

like this is one they were using

on their website and this is now.

588

:

And it's only then when they look

at it, they're like, oh my God.

589

:

I didn't realize quite what

a difference that would make.

590

:

And I think what happens is if a potential

client comes to your website and you

591

:

are asking them to invest with you, but

you haven't invested in having a photo

592

:

shoot and getting professional photos, it

kind of devalues what you are offering.

593

:

So.

594

:

I would say when it comes to visibility

and showing up, that kind of the

595

:

first thing that you need to do is

get those photos 'cause it will make

596

:

everything just feel so much easier.

597

:

It also just means that you are putting

off opportunities because I've had people

598

:

sometimes, say they've been invited to

go on a panel, but they haven't got a

599

:

photo to send, or they've been invited

on a podcast, they don't have a photo.

600

:

So it will hold you back for putting

yourself out for those opportunities

601

:

if you don't have those photos.

602

:

That's such a great one.

603

:

And like you say, you do

not know the difference.

604

:

You think you can get

away with that photo.

605

:

And I remember mine trying to find

like a white plain wall and get my

606

:

husband to take it on the iPhone

and I kind of thought it was fine.

607

:

And then you actually get a professional

photo and you're like, how did

608

:

I survive life with that photo?

609

:

So, yeah, it's such a good

one and I love that you do the

610

:

mini branding photo shoots.

611

:

'cause, especially if you're

starting, you might be thinking, I

612

:

don't have loads of money to invest.

613

:

So it's such a great thing.

614

:

'cause I had a mini branding

photo shoot with you.

615

:

So essentially if you're wondering

what a mini branding photo shoot is,

616

:

Vicki would go to a hotel for the

day, you get 25 minutes and then she's

617

:

got lots of people with 25 minutes.

618

:

So it's a great value way

of getting photos, isn't it?

619

:

Yeah.

620

:

And it's just a way, 'cause exactly

like you're saying, some people can't.

621

:

Afford like a full two hour shoot

with me or the cost of hiring a hotel.

622

:

So everyone then splits my time

and the cost of hiring the room

623

:

in the hotel and everything.

624

:

So yeah, it's just a really good way.

625

:

And lots of clients, they will

use it as like the stepping

626

:

stone, the first thing they do.

627

:

But I also have a lot of clients

that just have one of those a

628

:

year just to get refreshed images

rather than having the full shoot.

629

:

And either way works, but yeah, also I

think people are always amazed, like you

630

:

were, how much I can do in 25 minutes?

631

:

So many people say, well,

25 minutes isn't enough.

632

:

Like I need two hours.

633

:

It's like, you will be very surprised.

634

:

I work really quick.

635

:

I think it's because I started in family

photography, so I was so used to dealing

636

:

with toddlers and dads don't wanna be

there, that I work really fast and I

637

:

also know when I've been in front of the

camera, I don't wanna be in front of the

638

:

camera longer than I need to, so I just

work quickly, well onto the next spot.

639

:

And then normally by the end of the 25

minutes people are like, oh, are we done?

640

:

Yeah, and then they're amazed when they

see the gallery and see how much we got.

641

:

Yeah, it's shocking what you can do.

642

:

So I'm really excited to be

going to your retreat soon.

643

:

Yes.

644

:

In Spain.

645

:

And I've also booked a longer branding

shoot, so I'm really, really excited.

646

:

But I know that one is fully

booked as far as I'm aware.

647

:

Yes, the same one.

648

:

But you have another retreat

in the UK in a beautiful venue.

649

:

I'm actually going to in June already

for a retreat, Florence House.

650

:

I go every year to a yoga

retreat at Florence House.

651

:

But I know you have your

retreat at Florence House.

652

:

Is it September?

653

:

Yes.

654

:

September.

655

:

Yeah.

656

:

September.

657

:

Can you share more?

658

:

Yeah.

659

:

So I've run my visibility retreat.

660

:

This will be the, actually, it'll

be the sixth time I've run it with

661

:

the one that I'm running in Spain.

662

:

And so it's three day retreat

where I help people show up with

663

:

more confidence in their business.

664

:

Everyone gets a mini branding

shoot with me, so you've upgraded.

665

:

So we can do a longer shoot

in cities, which is, which

666

:

is gonna be really exciting.

667

:

Thing.

668

:

Um, and so I have workshops and

the shoot, but also I believe

669

:

that business is holistic.

670

:

Like if we feel rubbish in ourselves.

671

:

We are not gonna feel like

showing up in our businesses.

672

:

So when I designed the retreat,

I knew that I didn't want it to

673

:

just be like three days, just

sat in a room and that was it.

674

:

So we do everything else that makes

you feel amazing, like nourishing

675

:

homemade food, not by me may add.

676

:

That would not be good

if I was cooking it.

677

:

and we do cliff walks and yoga

and breathwork sessions and

678

:

massages and chats by the fire.

679

:

So all these things that

make us feel amazing.

680

:

so yes, I've got a few spaces

left for my September retreat.

681

:

And I'm very excited about you

being there next month in Spain.

682

:

Exciting.

683

:

Oh, me too.

684

:

Me too.

685

:

And yeah, Florence House is

beautiful, so I love that.

686

:

You're also doing the mini

branding photo shoot there.

687

:

Yeah.

688

:

As well as all the other amazing things.

689

:

Like you said, there's a fire pit,

the massage lady is to die for.

690

:

I would practically drive two hours

just to have a message with her.

691

:

I still haven't had a, because I'm

always hosting it, so everyone always

692

:

raves if it's the same lady you

have, she's meant to be incredible.

693

:

Yeah, she is totally.

694

:

So I would highly recommend, checking

out Vicki's retreat, especially because

695

:

the mini branding photo shoot is

included too, so Sounds like a dream.

696

:

I cannot wait for my experience next

month, so thank you so, so much.

697

:

Vicki, any parting words

to share with listeners?

698

:

Well, the one thing I always say at

the end of my podcast is showing up

699

:

is not showing off, and it's my own.

700

:

Kind of words that I tell myself all the

time, like, we touched on it, didn't we?

701

:

That I think as, as women especially,

we worry that people are gonna think

702

:

we're arrogant and that can put us off.

703

:

So I always say to myself,

showing up is not showing off.

704

:

So those would be my

parting words, I think.

705

:

Love it.

706

:

Can I just say, Joe, just at the end,

thank you for everything that you do.

707

:

You inspire so many people and, you

are also one of my very favorite

708

:

clients 'cause you've sent so much

business my way for my photo shoot.

709

:

So I'm very appreciative, but

I'm very grateful to have you

710

:

in my world, so thank you.

711

:

Oh, thank you so, so much.

712

:

Well, I can't help but refer you

because you are too good not to.

713

:

Oh, thank you.

714

:

yeah, I mean, you've done such

amazing work with my clients

715

:

that therefore it actually helps.

716

:

Me, 'cause I obviously help them

market their business so for them to

717

:

have that photo shoot is such a huge

boost for their business as well.

718

:

So yeah, we're a perfect team.

719

:

Aw, thank you.

720

:

Thank you Vicki.

721

:

I hope you loved today's

conversation as much as I did.

722

:

I don't think we mentioned

exactly where Vicki's retreat is.

723

:

It's Florence House in Sussex.

724

:

It's by the sea.

725

:

It's totally beautiful.

726

:

So if you are interested in

checking out, I will share

727

:

the details in the show notes.

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:

And like I say at the end of

every episode, trust yourself.

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Believe in yourself and be the wise

gardener who keeps on watering the seed.

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Microphone (Samson Q2U Microphone):

Thank you so much for listening to this

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episode of Women in the Coaching Arena.

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I have a mess of free resources on

my website joannalottcoaching.com.

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That's Joanna with an A

and Lott with two T's.

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joannalottcoaching.com.

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And I'll also put links in the show notes.

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Let me know if you found

this episode useful.

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Share it with a friend and

leave me a review, and I will

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personally thank you for that.

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Remember to trust yourself, believe

in yourself and be the wise Gardner

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who keeps on watering the seed.

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Get into the arena dare, greatly and try.

Show artwork for Women in The Coaching Arena

About the Podcast

Women in The Coaching Arena
Helping compassionate coaches to grow their coaching businesses with practical and emotional tools so that more brilliant coaches build brilliant coaching businesses
Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.

In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you.

You have a gift that needs to be shared and Joanna is here to help you do it.

About your host

Profile picture for Joanna Lott

Joanna Lott

Joanna Lott helps coaches stand out and get clients - with honesty not hype.

She has 20 years’ experience of working within HR and Governance in trade unions and financial services.

After qualifying as an ICF Executive Coach she set about learning everything she could about business, sales and marketing and quickly built a profitable career and executive coaching business around her young family.

Other coaches started asking her how she did it, so she’s supported 35 coaches in the last year alone to help them to build their business and get clients so they can make a living doing work they love.