93 | Next Level Series - Day 2 - Mastering System and Team for Scale
This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective systems.
Throughout the series, listeners will gain insights from Jo Lott's journey, focusing on actionable steps to achieve greater income freedom and a stronger influence in their field.
On Day 2 of this series, Jo highlights the importance of building efficient systems and automating tasks like marketing, sales, and onboarding before expanding your team. She also outlines five key roles essential for a thriving coaching business, focusing on collaboration and clear communication.
Key Timestamps
- [00:01:00] Mastering Team and Systems Overview
- [00:02:00] Importance of Business Systems
- [00:03:00] Task Management Systems
- [00:05:00] Marketing Automation
- [00:06:00] Sales Automation
- [00:08:00] Client Onboarding Strategies
- [00:09:00] Building Your Team
- [00:17:00] Process Documentation
- [00:20:00] Scaling Strategies and Tools
- [00:26:00] Team Hiring and Costs
- [00:27:00] Action Plan
And if today’s episode sparks questions, ideas or just something you’d like to share, email me at joanna@joannalottcoaching.com or drop me a DM on LinkedIn. I’d love to hear from you. I’m here to support you.
Useful Links
Download the Free Digital version of Coaches' Planner (edition 2025)
Signature Solution Step-by-Step Self Study Course
Learn about The Business of Coaching programme
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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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Transcript
This is a special three-day podcast series designed for coaches who are ready to up
Speaker:their game by building scalable offers, building out their systems, perhaps
Speaker:delegating to a team and maintaining a really high client experience to build
Speaker:and maintain your retention rates.
Speaker:Over the next few days, I will share my own journey of doing these things
Speaker:as well as actionable steps to help you make your coaching business
Speaker:more sustainable and impactful.
Speaker:Hello.
Speaker:Welcome to the second episode of our next level series.
Speaker:I'm really excited today to cover mastering team and systems for
Speaker:your coaching business to grow without taking more of your time.
Speaker:Because let's be real you wear many hats.
Speaker:The marketing sales delivery, system's, ,it.
Speaker:Finance.
Speaker:CEO.
Speaker:So at some point, you will want to get back to the freedom, impact and
Speaker:ability to serve at the highest level that you went into your business for.
Speaker:And, right now you are probably drowning in tasks, constantly context switching.
Speaker:And feeling like you are the only one who can get things done right.
Speaker:Maybe it feels a bit messy behind the scenes and you feel like you
Speaker:don't have a proper business.
Speaker:You have a mess that is pieced together, and somehow you are just about
Speaker:balancing it so it doesn't fall apart.
Speaker:So today I will break down exactly how I have built both my team and
Speaker:systems so that my business can grow without me being the bottleneck.
Speaker:And I hope this provides you with inspiration for your business.
Speaker:So before we talk team let's talk systems because the world of AI and
Speaker:tech is so amazing now that maybe you don't need a team right now.
Speaker:There may be systems to do some of the tasks for you.
Speaker:Before you move on to considering a team.
Speaker:Think of your systems as your business nervous system, the infrastructure
Speaker:that keeps it all running without you as a person having to balance
Speaker:all of the things that you need to remember as a business owner.
Speaker:The best thing I did this year, it was set up a task management system.
Speaker:I use Asana, but you can also use Trello.
Speaker:It's been a complete game changer in my business because I can
Speaker:rest easy now, knowing that every single task I do is documented and
Speaker:each task includes a loom video.
Speaker:With me demonstrating how I do that particular task.
Speaker:From that main manual of all of the things we do in my business, there are automated
Speaker:recurring tasks for things like weekly tracking of testimonials or screenshots
Speaker:that might be useful to gray my business.
Speaker:Monthly financial reviews.
Speaker:Regular things that happen in my business like replying to client's
Speaker:monthly action review forms.
Speaker:Recurring tasks such as this podcast.
Speaker:So I no longer need to hold in my head this really long to do list.
Speaker:Because my to-do list is populated in Asana automatically.
Speaker:As are my teams to do list.
Speaker:Because our standard operating procedures are not just in a word
Speaker:document manual, or all over the place in lots of different ways when you
Speaker:have been trying to set up procedures.
Speaker:But you can search and anyone in the team can step in and find that
Speaker:process and execute it easily.
Speaker:Let's get further into automation.
Speaker:So your business should work for you while you sleep as much as possible.
Speaker:So here are some key automations that my business has.
Speaker:The first is marketing automation.
Speaker:So you will want to have automated email sequences in place to
Speaker:do your most regular tasks.
Speaker:Yes, this might just be your nurture sequence for example once people
Speaker:download your lead magnet, but you may also want to have other automated
Speaker:sequences for your clients delivery.
Speaker:I love when a client joins my program because I know that everything
Speaker:is sorted and they will receive, for example, monthly reviews.
Speaker:They will receive weekly emails, reminding them to log in and ask questions.
Speaker:They will receive weekly emails, asking them to RSVP for our calls.
Speaker:So there is a lot you can do with automation beyond that
Speaker:initial nurture sequence.
Speaker:You will probably also once you use automation for your social media
Speaker:content scheduling, because you can't just go in and post every day.
Speaker:It's really nice eventually to have a plan that's all scheduled and
Speaker:you know, that that job is done.
Speaker:Some people in my program have software they use for their LinkedIn
Speaker:connections and DM sequences.
Speaker:I did sign up to something once called Meet Alfred to try and get this part
Speaker:automated in my business because currently I delegate it out to a VA. But I must
Speaker:admit I got banned from LinkedIn for three weeks and I was mid promoting a big
Speaker:five day challenge so it was not ideal.
Speaker:So I haven't had the energy to look into why it blocked my LinkedIn
Speaker:account because I do know lots of other people using this successfully.
Speaker:Depending on where you're at in your business.
Speaker:You might also want to use automation for things like Facebook ads or LinkedIn ads.
Speaker:Okay, let's talk about sales automation.
Speaker:So you can have automated systems for your Calendly for example.
Speaker:You can have reminders set to ensure that more people show up at your calls.
Speaker:You might want to have lead qualification workflows like application forms.
Speaker:Before using your time, which is the most precious resource you
Speaker:have, in having discovery calls with people that aren't a good fit.
Speaker:You might have follow up email sequences.
Speaker:So you remember to follow up with people after your sales calls.
Speaker:And under this, you'll also want to think about your payment and invoice tracking.
Speaker:I generally use a sales page now, which has been wonderful because then people
Speaker:can just hit buy now on the sales page.
Speaker:Get a receipt, get their login, get automatically tagged into
Speaker:all of these automations.
Speaker:So I have made my life super, super simple by doing that.
Speaker:Occasionally, I do use Xero as well to create invoices if it's something
Speaker:different from my normal program.
Speaker:But creating that sales automation for me has been an absolute game changer.
Speaker:Okay in automation.
Speaker:Our last point here is client onboarding.
Speaker:You will want to have automated a really lovely onboarding system.
Speaker:I send gifts as well, which I love and up until very recently, this was a
Speaker:chore of going to about five different shops, buying all different things,
Speaker:buying the envelopes, writing the label, taking them to the post office.
Speaker:And I have finally got a system in place, which is creating personalized goods.
Speaker:And my business operations manager automatically handling that process
Speaker:when someone signs up so that has been a real weight lifted.
Speaker:Like I mentioned earlier, you're probably also wants to use scheduling
Speaker:tools and automated emails.
Speaker:So people, for example, get a link to your one-on-one onboarding call for example.
Speaker:I also use add event, which is a tool that allows people to automatically put
Speaker:all of our group calls in their calendar.
Speaker:There's an automated onboarding form.
Speaker:So again, we get to capture.
Speaker:Where they are at when they're joining.
Speaker:And I also recently have created a client tracking tool, which we use jointly to
Speaker:really track their whole journey because it's so easy to not see your own progress.
Speaker:So it's been something I've been working on for about a year now, and
Speaker:I'm so happy to finally have the shared way of keeping track of things like
Speaker:onboarding forms, monthly reflections.
Speaker:Other financial trackers or social media numbers trackers.
Speaker:People's goals.
Speaker:People's niches, everything all in one place.
Speaker:Okay.
Speaker:So that's our automation eco system.
Speaker:We talked about marketing automation.
Speaker:Sales automation and client onboarding.
Speaker:Now let's talk about building your team.
Speaker:Depending on where you're at maybe you already have a team in place.
Speaker:Maybe you have a VA, for example, who helps you with some admin tasks ,or maybe
Speaker:you are in the place where you're thinking you should be able to do this on your own.
Speaker:And it's probably more complicated to try and explain what you need to do
Speaker:than just get on and do it yourself.
Speaker:There's different needs for all businesses, but I will outline what
Speaker:I see as the five critical roles to help you get some clarity about all of
Speaker:the different hats you may be wearing and any that you may wish to delegate.
Speaker:Okay.
Speaker:So our first role in your business is the visionary.
Speaker:So this is you if you are the founder of your business.
Speaker:It's up to you to set the strategic direction of where
Speaker:the business is heading.
Speaker:You'll also be doing the coaching or perhaps at the higher level coaching.
Speaker:So depending on where you're at in your business.
Speaker:At some stage, many people only coach their top paying clients.
Speaker:So for example, people have things like an inner circle.
Speaker:And many coaches start to delegate or have associates for
Speaker:other programs that they run.
Speaker:Your role also might be in your content to ensure that the content
Speaker:is calling in the right people and in line with that strategic direction.
Speaker:Next up is the integrator.
Speaker:So I'm super excited to have hired Olga as my online business manager.
Speaker:Who essentially takes my ideas and maps them out and makes them happen.
Speaker:I feel so grateful to have found her.
Speaker:And be able to have discussions weekly about ideas.
Speaker:So for example, we only discussed this idea for the podcast series a week ago.
Speaker:And here we are with the podcast series all mapped out because Olga has managed
Speaker:to go and create the signup pages and automations and all the things that
Speaker:we needed to make this happen quickly.
Speaker:She's continuing to map out processes as she does them as well as me.
Speaker:So our systems are getting super organized.
Speaker:She has operational oversight of the annual plan in my business and different
Speaker:things we're doing at different times.
Speaker:It's so wonderful when you can get somebody who knows your business or
Speaker:starts to know your business as well as you do and will automatically know, okay,
Speaker:every month we onboard people, let's do the gifts, lets do the off-boarding.
Speaker:And it's starting to really happen.
Speaker:I worked with someone called Skye Barbour in a program called Business Beyond
Speaker:You to really get ready for this hire.
Speaker:What's worked really well is regular feedback.
Speaker:So Olga is extremely direct, unlike me, who will spend hours trying to
Speaker:think about the right words to give feedback, but because she is direct and
Speaker:literally says, give me feedback, then I can record loom video saying I really
Speaker:like how you did this, for example, this is how I would like this done.
Speaker:Or this is the changes that I've made to the things that you did so
Speaker:you can see why I made these changes and what sort of things I prefer.
Speaker:So it's been really great to start giving feedback from day one.
Speaker:So it's not a sudden shock if things start to bug you and you don't share it.
Speaker:And then you build up that resentment and then you blow because they're
Speaker:making mistakes, but you have never told them that they're making mistakes.
Speaker:So I think the best thing I did right from the start with Olga is have that
Speaker:open communication and ensure that she knows if I'm making edits to an
Speaker:email she's drafted, that it's still so helpful for her to drop me that email
Speaker:because it takes the energy of that blank page syndrome away from me, but
Speaker:that I do want to inset my own stories and things, to connect with my audience
Speaker:authentically, but that it's still so helpful to have social post drafts, email
Speaker:drafts, sign up page drafts done for me so I can make quick edits and move on.
Speaker:Okay.
Speaker:So the next thing you might have in your business, although I don't yet because I
Speaker:sell from a sales page, is a sales team.
Speaker:Many people have people DM-ing aiming to get calls in the
Speaker:diary, people closing calls.
Speaker:As I mentioned, I don't do that, but I do know several people who do
Speaker:so that is an option depending on where you are at in your business.
Speaker:Finally, let's move on to your marketing team.
Speaker:So this is for things like content creation, or perhaps if you're
Speaker:selling to organizations, you've got other processes like following up
Speaker:inquiries or generating sales calls through emailing or whatever system
Speaker:you are using to generate inquiries.
Speaker:Many of the clients that I work with in my business of coaching have
Speaker:super solid systems in place now.
Speaker:And I love when someone recently said in my program, I have a guaranteed
Speaker:process to bring sales into my business.
Speaker:And it was such a joy because there's very rarely as an entrepreneur, a guaranteed
Speaker:process to bring sales into your business.
Speaker:But what she had done throughout the program.
Speaker:Is really track her activity and the output.
Speaker:And therefore you start to have the power of knowing, okay, I do this much
Speaker:volume and it brings in this many sales and now she is at that place where
Speaker:she has that pretty much guaranteed because she seen it pan out every
Speaker:single month for the last six months.
Speaker:And when you have that system working for you, you can eventually delegate
Speaker:that process and free up your time.
Speaker:You also might be thinking about social media management.
Speaker:I had a social media manager for the last 18 months who is actually just
Speaker:moved on to a different role but now I have Olga, my business manager
Speaker:also mapping out content for me.
Speaker:It's also something I'm quite enjoying spending a bit more time myself on,
Speaker:because I do think there is a real pleasure in expressing your ideas
Speaker:because it gets them clear for you.
Speaker:So I do think I have become rusty from 18 months of not taking such
Speaker:an active role in my social media.
Speaker:As I used to do the whole thing myself but it's a real joy to start thinking
Speaker:about who I want to speak to what topics I want to talk about to have a bit more
Speaker:flexibility in being a bit last minute.
Speaker:Cause I am last minute Lott, as I share a lot.
Speaker:So I do want to say, yesterday in my business of coaching call, this
Speaker:happened rather than everything be really scheduled in advance.
Speaker:I may not have the freedom to be able to do things myself.
Speaker:Having a social media manager doesn't mean that you lose all connection with your
Speaker:audience though, because I would really recommend editing the post so they sound
Speaker:like you and feel like you, otherwise, it's kind of pointless putting them out.
Speaker:Because the entire point of our content is to call the right people into our world.
Speaker:And usually you are the best person to do that.
Speaker:Creating content will actually give you the clarity that you
Speaker:need to grow into your business.
Speaker:Create your ideas, create your offers.
Speaker:See what resonates with people.
Speaker:So there are pros and cons to having a team in this area.
Speaker:But the pro for me has been taking that mapping and thinking about things away.
Speaker:And see the content be able to make edits, make suggestions, drag it across
Speaker:to accepted, and someone else schedule it for me, it has been an absolute dream.
Speaker:Okay.
Speaker:The final hat I will cover here is finance and operations.
Speaker:So this might be your bookkeeping, maybe regularly reconciling your Xero if you
Speaker:use some sort of software like that.
Speaker:I pay my accountants to do this now for me.
Speaker:They also run payroll for me once a month.
Speaker:But what I've realized recently, and you will see a podcast on this
Speaker:later this week, is that there does need to be this bridge between the
Speaker:business owner and the accountant.
Speaker:So the mistake I made since having an accountant is leaving it down to them.
Speaker:Rather than actively, looking at my finances regularly.
Speaker:I'm working with a qualified accountant and finance coach at the moment to become
Speaker:the CEO in my business and really know how to run profit and loss reports.
Speaker:Really understand what I might want to do in order to, for example, pay
Speaker:into a pension, longer term planning.
Speaker:I'm also excited to be getting more into setting financial goals, looking
Speaker:at my prices, making sure that my price accounts for those things that
Speaker:we forget about like your onboarding call or your replying to monthly
Speaker:action reviews or onboarding gifts.
Speaker:So you really start to see what is your profit margin for each of your products.
Speaker:So that is something I'm actively working on at the moment.
Speaker:And I cannot wait to continue to up my game in this finance and operations area.
Speaker:So let's cover hiring and systemization a little bit further.
Speaker:I would suggest you document every single process with loom videos.
Speaker:I always thought that it would be really tricky to map out processes and
Speaker:right points when I'm doing things.
Speaker:But the easiest way to do it has been every time I'm about
Speaker:to do something in my business.
Speaker:I hit on loom and I talked through.
Speaker:Okay.
Speaker:Someone's just left the program.
Speaker:So here I am logging into my Kartra to ensure that I stopped
Speaker:tagging them into certain emails.
Speaker:Now I go over to the slack group.
Speaker:So anyone can now watch those videos and do my exact process just
Speaker:as I do it and it's not taken any more time to map out that process.
Speaker:Something I learned in the business beyond you course, is about 30
Speaker:day, 60 day and 90 day goals.
Speaker:So ensuring that you just have that one clear project.
Speaker:So for me, it was handing over my podcast production process, because that probably
Speaker:took two and a half hours, perhaps after I had finished recording to do
Speaker:the editing, get it on the platform.
Speaker:Do the show notes, do the email, do the social posts.
Speaker:So if I could just focus on that for that first 30 days and handing
Speaker:over that really effectively.
Speaker:Then I was buying myself two and a half hours a week to be able to
Speaker:start thinking about what's that next thing I can free up more time with.
Speaker:I can use my Asana system to track performance and give feedback.
Speaker:Although we do have our system in place we still speak weekly.
Speaker:My last point is build a team culture of continuous improvement.
Speaker:And we really do have that.
Speaker:I think one of my greatest strengths is never pretending I'm perfect myself.
Speaker:I make plenty of mistakes and I share lots of them on this podcast with you.
Speaker:And I hate this new thing online, where business coaches constantly share how
Speaker:brilliant they are and how stupid you are.
Speaker:Looking on social media lately, there is this real trend of this.
Speaker:I don't know if you've noticed it, especially on Instagram.
Speaker:It's like, Here's why your offer isn't selling and here's why mine
Speaker:flew out the door in 10 minutes.
Speaker:And they would never admit to the fact that their offer hasn't
Speaker:probably sold or that they're not brilliant at absolutely everything.
Speaker:And I think it just creates this horrible culture of you thinking
Speaker:that everything needs to be perfect.
Speaker:And what I really want to convey is that businesses are messy.
Speaker:Businesses are stressful at every single stage.
Speaker:And we're all just trying to improve every single day.
Speaker:So I think because I demonstrate that then people never need to be
Speaker:worried about making mistakes because I will leave feedback and then we
Speaker:can continue to amend from there.
Speaker:Okay, moving on to scaling strategies.
Speaker:So, this may be different depending on whether you're selling to
Speaker:individuals or organizations.
Speaker:Tools that I would recommend to really leverage is either Asana or
Speaker:Trello for your project management.
Speaker:Loom for video documentation of all of your tasks.
Speaker:Calendly is great for scheduling calls.
Speaker:I use Kartra for my email automation, as well as my course hosting.
Speaker:But if you don't have a course, then there are lots of cheaper
Speaker:sites that do the email automation.
Speaker:So it depends what you need.
Speaker:As I mentioned, I currently use my VA for my LinkedIn connections and other
Speaker:tools that I know people use successfully um, other than me, of course, who didn't
Speaker:use it successfully is Meet Alfred.
Speaker:There's also a system I pay for called Zapier, which connects things like
Speaker:Facebook ads to your email list and does loads of other really fancy things.
Speaker:I'm not using it as much at the moment because I've only used
Speaker:ads for a short period of time.
Speaker:So what red flags might you want to watch out for?
Speaker:If you are spending more than 20 to 30% of your time on admin tasks,
Speaker:you might want to think about how can you do this more effectively?
Speaker:Is that an automation you need to build out?
Speaker:Is that a team member you need to hire to do this for you.
Speaker:Lots of people talk about to as what's their 10 pounds tasks.
Speaker:A hundred pound tasks and thousand pound tasks.
Speaker:And obviously eventually you want to be more at that thousand pound
Speaker:task level rather than doing the things that you may be able to pay
Speaker:someone 10 pounds an hour to do.
Speaker:The last red flag is, can you go on holiday, without worrying about your
Speaker:business and know that someone is going to get back to people or you have systems
Speaker:in place that help you to really switch off when you want to in your business.
Speaker:Creating these systems has led to a really profitable, joyful and customer focused
Speaker:business for me in school hours and term time only, which is an absolute joy.
Speaker:I take the entire six weeks off every summer, for example.
Speaker:And things still managed to happen in my business.
Speaker:And like I said, I won't pretend that everything is shiny and perfect.
Speaker:It will still feel messy sometimes, but I do have that scaffolding
Speaker:in place now to be able to take time away from my business.
Speaker:I also have a Co-Coach in my program who I've haven't mentioned and she's amazing.
Speaker:So she can also support me in replying to clients for example.
Speaker:Although I have made it very clear that the program is term time only.
Speaker:So I'm not obliged to provide support in that period.
Speaker:But Jacqui will reply to ensure my clients are cared for.
Speaker:I also have a VA in my business who does regular tasks for me.
Speaker:So for example, Takes the takes the transcript of this podcast.
Speaker:Create the set into a LinkedIn article and a blog puts it on
Speaker:my website every single week.
Speaker:So it's an amazing when you can eventually work with someone long
Speaker:enough that they know you inside out, they know how to do things.
Speaker:And we very rarely speak actually me and my VA, I don't think I've seen
Speaker:her for like four or five months, but she actually is coming to my workshop
Speaker:this week so that will be nice.
Speaker:But the joy is when you get repeatable systems and you have
Speaker:people in your business who care about you, who care about your
Speaker:success, just as much as you do.
Speaker:I know this is something that people really struggle with.
Speaker:So I feel.
Speaker:So genuinely lucky and grateful that I had a VA in my business for several years
Speaker:now, who cares about me and my business.
Speaker:I also had a social media manager who again, cared about me and my business.
Speaker:I have Olga now my business manager, who really wants me to succeed.
Speaker:Really helps my awareness in right we need to really focus on generating
Speaker:income rather than these tasks.
Speaker:So she is a real champion in my business.
Speaker:I have Jacqui, my co-coach in my business coaching program.
Speaker:Who cares about my clients just as much as I do.
Speaker:she will literally have a call with them within five minutes of seeing
Speaker:their post, for example, that maybe they're overwhelmed or something has
Speaker:happened in their family and they can't decide how to prioritize it.
Speaker:she will have conversations with me every single month as to how
Speaker:my clients are getting on what we can do further to support them.
Speaker:So she supports me and those inside my program, so, so much.
Speaker:And I cannot really believe that I have found such values, aligned
Speaker:people to support the work that I do.
Speaker:Many of the people I worked with in the business beyond you program really
Speaker:struggled with finding good people.
Speaker:So I don't know why I managed to attract people who care about me
Speaker:and my business, as much as I do.
Speaker:So, if you are thinking that you'll never find someone like that,
Speaker:Then actually, do you know what?
Speaker:I think you might be wrong.
Speaker:'cause I've been really, really lucky.
Speaker:I feel supported.
Speaker:We haven't actually covered the cost of hiring a team.
Speaker:So, let me share with you that I don't have any actual employees.
Speaker:I would say Olga is a contractor, so it's flexible, which is heavenly.
Speaker:Then Nicole was paid for four social posts a week.
Speaker:So she was paid on an output rate rather than an hourly rate.
Speaker:And Jo, my VA is 25 pounds an hour and she just bills for whatever she does.
Speaker:She, luckily doesn't have a minimum set hours so I'm really,
Speaker:really lucky that I can flex as I need to in my business to grow.
Speaker:Okay.
Speaker:Here is your action plan from today's episode.
Speaker:So map out all of your current tasks, if you haven't already.
Speaker:Start creating loom videos every single time you do something in your
Speaker:business, don't think it's going to set you back and you haven't got time.
Speaker:You're doing the process anyway, you just hit record on the video and
Speaker:then carry on with your life as if you weren't even recording yourself.
Speaker:Think about the first role you want to hire and also keep thinking what
Speaker:is going to bring in the income.
Speaker:What is their help going to help to free you up to do?
Speaker:So, for example, by having Olga, I have recently collaborated with a coach
Speaker:training organization, which has been on my list for years and now have a
Speaker:regular relationship with them to provide their coachees with business support.
Speaker:And that is a really big thing that I haven't thought or shared
Speaker:much about yet, because it will pretty much be like passive income.
Speaker:Because it's their business, they're doing the marketing and
Speaker:I'm just providing a service.
Speaker:Also keep looking for what will make the biggest impact?
Speaker:I know that testimonials and case studies have literally made my entire business.
Speaker:So one of Olga's key tasks is to keep track and record all of our
Speaker:case studies or results from people.
Speaker:Something that we have done is built in every single email I send some sort of
Speaker:screenshots of loved the planning day.
Speaker:Come join me in the online version.
Speaker:So how can you really utilize the things that are going to
Speaker:bring in income in your business?
Speaker:And then actually take the time, which is what I'm doing right now in this
Speaker:moment to think, because of those small changes of Olga drafting something
Speaker:and putting it into my Kartra site for me as a draft email with all the
Speaker:social proof attached has genuinely brought in income in my business.
Speaker:So don't be scared to hire.
Speaker:Just think about what small things can bring you money in your business.
Speaker:And even if that is not as a sales person, because Olga is not doing sales.
Speaker:It can free you up to do that big picture and exponential growth
Speaker:activities in your business.
Speaker:FInally, if you haven't already- start building your automation ecosystem, really
Speaker:think about all the different things that you're doing on a regular basis.
Speaker:And is there any ways of automating things?
Speaker:If you are just starting your business, this isn't really something
Speaker:that you need to spend time on.
Speaker:And I have lots of people in my business of coaching program,
Speaker:seeing perhaps what I'm doing and wanting to do something similar.
Speaker:But your best results will come from personal interaction.
Speaker:So while we talk about automation and scaling, The more, you can put your
Speaker:personal touch into it the better.
Speaker:So don't always think that automating is better than just sending someone to reply.
Speaker:And I'm still at the stage in my business where I send personalized
Speaker:replies to every email they send me.
Speaker:So yes, we can build out automations, but don't forget the personal touch.
Speaker:If you want help making this transition in your business, this is
Speaker:the sort of thing we will be working on in my next level mastermind,
Speaker:. If you.
Speaker:would like the details, drop me an email on joanna@joannalottcoaching.com.
Speaker:And I will send you over the details and we can have a chat
Speaker:and see if it's right for you.
Speaker:It would be wonderful to spend the time and get the support network around you
Speaker:to get your business to the place that it gives you the freedom that you dreamed
Speaker:of and frees up your Headspace to spend time with your family and your clients
Speaker:rather than drowning in the admin.
Speaker:Our next level podcast series tomorrow, I will be sharing how you can create an
Speaker:amazing client experience that will build your brand and build your retention rate.
Speaker:So I can't wait to see you then.
