58 | From 0 to 48 Discovery Calls in 48 Hours: Exponential Growth Activities

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Hello and welcome to Women in

the Coaching Arena podcast.

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I'm so glad you are here.

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I'm Jo Lott, a business mentor

and ICF accredited coach

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Microphone (Samson Q2U Microphone):

and I help coaches to

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build brilliant businesses.

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I know that when you prepare to enter

the arena, there is fear, self doubt,

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comparison, anxiety, uncertainty.

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You can tend to armor up and

protect yourself from vulnerability.

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In this podcast, I'll be sharing

honest, not hype, practical and

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emotional tools to support you to make

the difference that you are here for.

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Dare greatly.

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You belong in this arena.

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Welcome to the 58 episode of

women in the coaching arena.

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I am so glad you are here.

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Today, I'm going to focus on something

that's been inspired by one of my clients

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who actually inspired my episode 55.

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This is your reminder to keep going.

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And now she is inspiring my episode 58.

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So you will know who you

are., if you are listening.

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If you are a coach looking to rapidly

expand your audience and client

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base, then this episode is for you.

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Today I'm talking about

exponential growth activities.

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This is something I raise in my

program and my group calls a lot.

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Because sometimes we can

spend so long creating

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one social media post.

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When there are some times really

big opportunities for growth.

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And we just need to

stop and look for them.

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So this is your opportunity to consider

exponential growth activities today.

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As coaches with limited time.

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And I think all of us can say that

and we all think we are alone.

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In the fact we have limited time.

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But we all are juggling

so many different things.

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And we all want to grow our

business in a sustainable, easy way.

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But things like social media can only

get you so far unless you are the lucky

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one who goes viral every day of the week.

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And really really hits

the nail on the head.

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But that is the exception

rather than the rule, sadly.

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Yes, always aim to make

your stuff amazing.

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But there are things you can do in

the meantime, rather than just rely on

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social media, which initially is really,

really slow to build that audience.

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Like for example, looking

at my LinkedIn followers.

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For some reason between 8,000

and 9,000 followers, which I know

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may sound a lot, depending on

how far you are in the journey.

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It just felt like for ever

watching those numbers grow.

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Whereas when we think about exponential

growth, It can still start slow.

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But it rapidly compounds and you get

that real good upwards trajectory.

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So I have had this, for example, when I

did a talk to about six or 700 coaches.

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I got a huge load of followers immediately

after that talk, because I asked those

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people to connect with me on LinkedIn.

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So that is an example of an

exponential growth strategy.

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So now you may be asking how can you

find exponential growth channels?

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Let's think about four

powerful strategies today.

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Our fast exponential growth

activity is guest appearances.

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How can you get on other people's

podcasts, videos, blogs, live

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streams, all of the things.

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Really think about who has your

ideal audience and they might offer

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a slightly different service to you.

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So, for example, someone I'm

thinking of inviting on my podcast.

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Is someone called Lucy legal.

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I haven't contacted her yet.

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But she helps coaches with the

legalities, for their business.

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So she has the same ideal client as me.

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But she has a complimentary skillset.

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I would be offering her the exponential

growth activity, because if she came

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on my podcast, then she may get a quick

burst of new followers into her audience.

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The benefit of speaking at someone else's

event is that you gain shared trust.

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So the people who already trust them

will automatically trust you because

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you have borrowed that person's trust.

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And if they are recommending you

then their followers are more

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than likely to trust you as well.

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The entire thing we work on for people

to buy from you is know like, and trust.

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So if we can borrow that from someone

who already has know, like, and trust.

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It's a far quicker process than showing

up online month after month trying to

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build your own know like, and trust.

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Depending on how far established you are

on your journey, you might be thinking.

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Well, that's all right to say so, but no,

one's going to want me on their podcast

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or doing a guest blog for them or doing

a guest expert in their facebook group.

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Let me share with you that

isn't always the case.

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Sometimes they are really keen on

gaining guest experts in that audience.

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If they have a group of clients, like

I have a group, for example, Then

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if it's a priority for that group.

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Then it actually adds

value to their offer.

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So if you pitch it right.

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And really show the value that you are

going to offer to that exact audience

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rather than sending a generic pitch.

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Then you will be likely to be accepted.

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After saying that don't just send one

thing and then sit there and wait, there

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will still be a numbers game involved

because lots of people may be pitching

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to speak to their group or speak on

their podcasts, wherever it may be.

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So just brave it and know,

that it is a numbers game.

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As long as you put effort in and make

your pitch outstanding by actually

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making an effort over and above what

the average person would do, you

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are far more likely to get accepted.

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A coach in my group,

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got an article in the Telegraph

newspaper two weeks ago.

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And how she did it was make it so easy

for the journalist to just copy and

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paste exactly what she had shared.

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Whereas lots of people would say

yes, I don't mind helping, but they

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don't lay out the exact article

with the contact details, making

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it as easy as possible for that

journalist, just get on and feature it.

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So really do go above and beyond

in everything that you do and

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you will be rewarded for it.

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Number two in our exponential

growth activities is speaking.

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One of my clients, Tracy has got featured

by huge names in her industry and then

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gained group coaching and all sorts

of work following on from that talk.

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So do some research to find events

that your target clients attend.

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And pitch yourself as a speaker.

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In my early days of coaching,

when I was doing career coaching.

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I spoke at a huge conference at the

O2 in London, on imposter syndrome.

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And that was a really big

moment for my business.

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I mean, don't get me wrong.

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I was absolutely petrified.

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I had done no public speaking before in my

life by always say yes to opportunities.

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So, what I did was say yes.

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I plan my talk, then I booked

with an amazing speaking coach,

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just literally one session.

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Because I'd left it far too late to book.

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Any more sessions.

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And it really, really helped.

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And it was a great experience that

genuinely catapulted my career.

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Moving on to leveraging existing

audiences say, this is the one

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that my client I talked about

at the beginning did recently.

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And she went from zero discovery

calls and zero clients.

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And you'll notice I spoke about her just

three weeks ago on my podcast when I said.

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She contacted me and said, I've been

doing this every day now for two or

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three months, nothing's happening.

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And then she gained an inquiry

requesting her to do a workshop.

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So that was one opportunity that

came up after many months of

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feeling like nothing was working.

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And then very excitingly.

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We talked about exponential growth

activities on a call recently.

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And she saw an opportunity

with an influencer in her

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space who had her ideal client.

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She contacted that person.

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They featured her in

their Instagram stories.

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And she gained something like 700

Instagram followers in 24 hours.

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And on top of that, she also

gained 48 discovery calls.

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So from zero discovery calls

to 48 discovery calls in 48

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hours is quite outstanding.

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She has already converted her first

discovery call into a high paying client.

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So she's amazing for

seizing that opportunity.

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And really being able to talk and now

learn from so many off her ideal clients.

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Now she has really found her

niche and had target audience.

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She is speaking directly to them

and she's learning loads from

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her discovery calls as well.

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So it's been an amazing experience

for her that I'm sure will completely

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change her business going forward.

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Since then she has also been asked

to do a podcast series for someone.

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So again, imagine what can happen

in just a week or two due to these

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exponential growth activities.

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So it is really where thinking about.

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Who has a huge audience and

what value can you offer?

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Our fourth exponential growth activity

is online and social media advertising.

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If you have more money than time,

you can invest in ads like Facebook,

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Instagram, google YouTube and others.

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On this one, it is worth saying that

there is a lot to learn, especially

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with Facebook and Instagram ads.

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It's not a case of just boosting a post.

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You normally need to have a funnel

in place, which is in other words

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a free gift of some sort like a PDF

resource perhaps then you would want

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to have a lot of really good nurture

emails leading to your discovery call.

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It does take a lot of prep to

get your backend good enough

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for those paid ads to convert.

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So that is something I would say on that.

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It's not a quick fix.

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But you can do it and you can be

committed to learning exactly how

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to do that should you wish to.

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Another warning, it is also a

way of burning a lot of money

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because I have done this myself.

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That you do need a lot more

money invested into ads.

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So for example, when I run

ads, the minimum I would

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spend is 10 pounds per day.

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That's seven days a week, times, 10

pounds, 70 pounds per week on ads,

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which would be on all of the time.

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And, most people spend

a lot more than that.

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That is pretty much the minimum

you can spend on ads to have

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an effective ads campaign.

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I haven't tried Google or YouTube ads.

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So again, it's worth a shot, but

just a warning that there will be a

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learning curve you will need to go

on to be able to do that effectively

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and really maximize your investment.

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In summary, the four we covered

were guest appearances, speaking,

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leveraging existing audiences and

online and social media advertising.

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The key is to balance this

with your own building.

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I often run another session in

my program where we, as a group

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brainstorm lead generating

activities under the headings

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built, borrowed and bought.

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So today we are kind of

covering the bought and

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borrowed angles or some of them.

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But there are a lot more.

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I think we probably came up with something

like 70 different ways when we did

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this brainstorming activity as a group.

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So keep your minds open, know that there

are loads of ways of doing this and the

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right way will be the right way for you.

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If you would like help to implement this.

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Because I think it's very easy to

know what we need to do and it's

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a lot harder to actually do it.

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So if you want the accountability,

the support, the exact know-how

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and steps then that is what I do.

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So do drop me a message on

LinkedIn as Joanna Lott.

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That's Joanna with an a and Lott

with two T's or an Instagram as

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joannalottcoaching and let's chat back

and forth and see if I can help you.

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And like I say, at the end of every

episode, trust yourself, believe

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in yourself and be the wise Gardner

who keeps on watering the seed.

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Microphone (Samson Q2U Microphone):

Thank you so much for listening to this

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episode of Women in the Coaching Arena.

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I have a mess of free resources on

my website joannalottcoaching.com.

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That's Joanna with an A

and Lott with two T's.

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joannalottcoaching.com.

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And I'll also put links in the show notes.

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Let me know if you found

this episode useful.

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Share it with a friend and

leave me a review, and I will

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personally thank you for that.

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Remember to trust yourself, believe

in yourself and be the wise Gardner

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who keeps on watering the seed.

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Get into the arena dare, greatly and try.