121 | How to replace ALL your marketing with a single story - with Kris Jones

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If you could replace every piece of your

marketing with just one story, would you?

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This episode is going to show you how

that's not only possible but powerful.

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Today I'm excited to be joined by Kris

Jones, founder of Red Door Stories, a

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brand storytelling studio that helps

coaches and service providers uncover

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and share their story that converts,

connects, and truly reflects who you are.

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With over two decades of experience,

including working with global brands such

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as Nike and Adidas, Kris has developed

her signature storytelling system to

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help business owners simplify their

marketing and build trust through story.

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I could not resist today's topic,

so if you have ever felt overwhelmed

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by content creation or unsure how

to stand out online, then I know

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you're gonna love this conversation.

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Hi Kris.

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I am so excited to interview you for my

podcast, women in the Coaching Arena.

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You sent such an exciting

title that I could not resist.

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So what we're talking about today

is how to replace all your marketing

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with a single story, and we just spoke

before we came on about how we are both

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moms trying to juggle the school run,

working and all of the things and how

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the less we can do in our marketing and

in our business, the better for our own

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energy, so cannot wait to hear more.

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I dunno if it's too soon, but I would love

to know exactly what you mean by replace

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all of your marketing with a single story.

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I'd love to talk about it.

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So for my clients, what I do is I work

with them to tell their signature story.

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And when I talk about story, I'm

not talking about your founder's

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story, like how you grow up and

how your grandfather's business

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influenced you and all of that stuff.

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That is your founder's story, and

that's a different type of story.

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What I'm talking about is a narrative

that you use in your business

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to talk about your business, to

connect with your clients, and

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I use the StoryBrand framework.

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So the framework really helps business

owners follow and tell a story and

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get clear on their story so we can

filter out the noise and keep only

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that golden thread of our story.

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So every story you've ever heard,

whether it's been a movie that you've

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gone to or a book that you've read, it

always begins with a hero that has a

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problem they don't know how to solve.

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They're out and about on the internet.

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They're looking for a guide who

can help them solve their problems.

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So the guide's job is to

give their hero a plan.

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And what I want your listeners to think

about is that as the business owner,

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you are not the hero of your own story.

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You are the guide and your

clients are the heroes.

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So that.

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New lens at which you talk about your

business needs to be made in order

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to have really effective messaging.

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So as the guide you're gonna give your

hero a very clear and simple three step

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plan that's going to call them to action.

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That's gonna really inspire them to take

that next step if they're the right fit

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client for you, and then you're going

to continue to engage them in the story

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and keep them engaged through stakes.

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Meaning success is to be had if

they can overcome this problem,

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and also as the guide, you're gonna

really help them avoid failure.

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So that's the formula for

every story ever told.

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When you go to a movie, you walk

into the theater, you sit down.

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The lights dim and you get pulled into

this story and you're in it for 90

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minutes at least, and you don't look

at your phone, you don't get up to get

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popcorn, you don't go to the bathroom.

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I mean, it captures our attention

so thoroughly because as humans,

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we're really wired for story.

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That's what we've been doing since the

beginning of time, gathering around the

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fire and telling stories to each other.

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Nothing has the power to capture

our attention more than stories do.

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So why wouldn't we use that same

formula for our own businesses

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to really connect with our ideal

clients and pull them in and help

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them understand how we can help them.

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And so that's really the flow

of every story ever told.

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And when I work with my clients, we

dig around inside your head and your

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heart to find those story components

and I will write your story for you.

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The reason I write my client's

stories is because of something

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I call the bottle effect,

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the bottle effect is really,

as business owners, we are

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so close to our own business.

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Our business is our baby.

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It is our area of expertise, and so we are

stuck inside the bottle When we're trying

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to write our own copy, we're stuck inside

the bottle trying to read the label.

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That can only be read from

the outside of the bottle.

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So that's why I come in as.

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Someone who can look at your business

and look at you with fresh eyes.

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The clients that I work with come

to me and they're so frustrated

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'cause they've been trying to write

their story for so long years even.

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And they keep thinking, if I

work harder, something's gonna

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click and it's gonna work.

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And I tell my clients, it's actually not

a writing problem, it's a perspective

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problem because you're inside the bottle.

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The other thing that happens a lot is

what I call the curse of knowledge.

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And that just means you've been doing what

you're doing for so long, you've forgotten

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what it's like to not know what you know,

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when this happens, often

we use language in lingo.

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We assume the visitor of our website

knows as much as we know, and so

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we create a disconnect by talking

over their heads or using language

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that they're not familiar with.

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You're probably wondering, okay, how

do you have one story for your entire

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business, like for all your marketing?

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How do you replace all your

marketing with a single story?

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And the answer is.

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Your signature story.

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It works a lot like an accordion.

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So it stretches out, it shrinks, just

like when people play an accordion.

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It gets wider, it gets narrower.

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And that's what creates

that beautiful music.

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So depending on where your story lives,

it's gonna be a different length.

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But those core components of story that

I talked through, are always gonna be

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present so you can tell the same story.

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But for example, that story might be

very short in your Instagram profile.

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It might be longer on your website,

it might be medium length in

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a video script that you write.

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So that's how, once we get those

fundamentals of your story, we can

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play the accordion with it and create

it depending on where it's gonna live.

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Different links of your story.

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The reason it works so well is because

you're beating the same drum over

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and over again, and people need to

hear the same message over and over

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in order to commit it to memory.

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Number one, to be able to remember you.

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Number, like half the battle of business

ownership is really being remembered,

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staying top of mind and being known like

you wanna be known in your industry as

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the go-to person that solves this problem

and the most effective way to do it is to

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tell the same story over and over again.

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It's smart, it's effective, but it's

also less work, which is brilliant.

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Oh my goodness.

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So much to think about there because

I think people feel real resistance

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of telling the same stories again

and again, and feel like they need

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to come up with new things every day.

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So talk more about, brands that have

done this and why it's so important

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to keep sharing that same story.

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The number one reason is that when

you're telling the same story, when

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people encounter you, whether they

encounter you on social media or on

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the web or in a podcast, you want

to be congruent with your message.

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The more consistent you are,

the more they trust you.

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We all know what it's like when we're

on Instagram and, we come across an

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ad and we click on the ad and then

it takes us to a page, and then

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there's a totally different look and

feel, totally different messaging.

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And you're kind of like, huh?

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You figured out how to get the ad to work,

but then you forgot to be consistent with

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everything else and the trust is lost.

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So really.

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People are inundated with so much

information all the time that if you're

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consistent with your message eventually,

like you're gonna carve that connection

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with that person and build trust.

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Yeah, totally love it.

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And if someone's listening, 'cause

I have a lot of clients that say I'm

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not a role model for my ideal clients.

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So for me, for example, it's easy.

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My clients tell me because they

essentially want what I've built so I

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can be sharing my story, whilst obviously

inspiring them , but for example,

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if there is a coach who maybe is.

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A leadership coach, but feels

like she's never been a CEO of a

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company or something like that.

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How do we help people with

that sort of situation?

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The thing that I wanna share is

that, you are not the hero of your

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own story, so hopefully that will

let your listeners off the hook.

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Your story isn't even really about

you, I hear a lot of, clients come

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to me and they go, my story's boring.

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What if I don't even have a story?

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It's not interesting.

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Well, your story isn't really about you.

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You are not the hero of your own story.

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There's only room for

one hero in every story.

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So when as coaches, we make

ourselves the hero of our own

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story, we're literally kicking out.

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The potential client, we're kicking

them out of the story 'cause we've

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already taken that position as the hero.

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You are the strongest as the

guide, as the Yoda, as the Mr.

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Miyagi.

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You are the guide in the story.

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Your hero is really that central figure.

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So your messaging is really all

about your hero, their struggles,

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their success, what they want.

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No one ever gets tired of,

feeling seen and feeling heard.

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And when they feel that way, they

feel automatically like you're the

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best one to solve their problem.

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Totally.

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And how do you know which story is

the one, because obviously we've got

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probably loads of different variations.

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How do you choose?

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Well, I have a process called the

mining for Gold process, and that's

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where we really dig deep and we get all

the noise that's going on in our head.

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Like a typical garage in the

United States is full of boxes.

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And when we walk out into the garage, we

can't decipher what is the treasure, what

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is the gold, and what is the garbage.

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And so part of mining for Gold is

really clearing out the clutter.

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Just like you might hire a professional

organizer to come in and help you and

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give you perspective, like, oh, you should

keep that and you should not keep that,

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or even just ask you that question right?

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So it's a collaborative process.

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I mean, you can't

outsource your own story.

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You can't outsource your own voice,

but you can bring somebody in.

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Like a professional organizer,

but it would be more of like a

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professional storyteller to really

help you decipher what's the gold

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of your story and what is the noise.

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And a story can be a very

powerful filtration device, right?

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It filters out the noise and it really

keeps the essence and the gold of

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your story to keep it really clear.

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So you have to, make a lot of

decisions, like really think

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deep about the conversations that

you've had with your clients.

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What are they really struggling with?

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What keeps them up at night?

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And, through the process of

collaboration, it always becomes clear.

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It truly does.

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It's really a beautiful process.

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Love that.

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And you mentioned that there are

different types of stories, like the

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founder's story, then the hero's journey.

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Yes.

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When it comes to your business,

there are fundamental stories.

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So one of them is the hero's journey,

which is what I'm talking about.

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And that's the type of story that's

actually gonna make you money.

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That's the story that's gonna draw

in those ideal clients and really get

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them excited about working with you.

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There's also, the founder's story.

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The founder's story is for the founder.

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It's not the story that's

really gonna grow your business.

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If you're called and motivated to

write your founder's story, go for it.

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But that's for you.

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That's not necessarily for your clients.

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You can certainly put it on your website.

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But again, it's not gonna be the

story that's gonna grow your business.

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And have you got an example of a story

that has grown someone's business?

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Oh yeah.

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I mean, all my clients, use story

to grow their business, for example,

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I worked with a woman named Andrea

and she was an infidelity coach.

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So she helps women who have partners

that have been unfaithful and she has

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a program called Know in 90 and so she

helps them figure out, am I gonna stay?

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Am I gonna go?

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And what's the path forward for me

after this has happened in my marriage?

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And so I got to work with her, which

was really, really fun because it's

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such an important problem to solve.

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And so we worked together to really

hone in on what her heroes were really

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struggling with, and we articulated

that in a way that helped them feel

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seen, helped them feel heard, helped

them feel not alone in their struggle.

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So many of our heroes feel like

they're the only ones navigating this.

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And our job is to really gently

put our hands on their back

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and be like, you're not alone.

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I understand.

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I get you.

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And not only that, here's

what's possible for you.

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We wanna paint a picture of a brighter

future and remind them they've been stuck

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in their problem for so long, they've.

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Many times forgotten what's

even possible for their lives.

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So as the guide, it's as important

to really paint that picture

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of a brighter future for them.

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And when I talk about that, I

don't mean features and benefits

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of your offer or your program.

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I mean, really what's their

life gonna look like after your

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program or after working with you.

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So Andrea.

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We got clear on all the components of

Story on her hero, on their problem.

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We positioned her as the confident guide.

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She gave them a very clear and

simple plan, the three next

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steps that they need to take.

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So we're not asking our clients

to jump off of a cliff blindly.

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We want to show them.

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When you take this next step,

here's what's gonna happen and

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then here's what's gonna happen.

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So we went through all those components.

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We tuned up her call to action.

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So it was really compelling

and irresistible.

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And then we really showed them

like what's possible for them.

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We also showed them we're

gonna help you avoid failure.

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Like if you don't do anything,

nothing's really gonna change.

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So what happened for her?

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She wanted to get more clients.

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She wanted to make a bigger impact,

and that's why she came to me.

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And that's what happened.

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The other, unexpected kind of

byproduct of that was she started to

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really understand the power and the

importance of the work that she did.

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So.

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When I talked to her a couple months

later, she was like, I was not expecting

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this, but I am moving through the world

with so much more confidence when I have

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the words to clearly articulate what I do,

and I know in my bones how important it is

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, I show up to my sales calls differently.

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I'm not selling them anymore.

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I'm just the guide and uncovering

their story and positioning them as

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the hero and as a result, she had been

closing about 20% of her sales calls.

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So for every 10 calls she got

on, she got about two clients

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out of that, which is not bad.

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I mean, that's not bad.

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And her business was doing well, but

after we went through this process,

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she was closing 90 5% close rates.

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So for every 10 calls she got on, she

was getting nine and a half new clients

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and it just, it totally changed her

business and now she is very consistently

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hitting, 50 K months, month after month.

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My goodness.

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That's amazing that you can use

this on sales calls as well.

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So when I talk about like how to replace

all your marketing with a single story,

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one of those components is the sales call.

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How do you use a story-driven

approach in your sales calls?

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So you're not selling anymore, you're

just really allowing the story to

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unfold on the call and standing

in as the strongest character in

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this story, which is the guide.

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Wow.

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Love it.

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So if someone is listening and wondering

where they even begin with thinking

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about this story, where would they start?

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The best thing to do is to go to my

website, which is red door stories.com,

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and you can go to the resources page

and the number one thing you should do

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is just download that free resource.

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It's called How to Write Compelling

Copy in five Minutes Flat.

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That will be the way you shift the lens

around how you talk about your business.

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So it's a five minute training

and it comes with a worksheet.

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It won't take you more

than 15 minutes total.

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I'm gonna show you exactly how to

really identify your hero and position

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yourself as the guide and paint

that picture of a brighter future.

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And that's the process.

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It doesn't have to be hard.

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I mean, in under an hour, you can really

shift the way you do all your marketing.

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I will be heading over

there after this call.

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And you mentioned you can change

it up depending on what you need.

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So Instagram, LinkedIn, a

podcast interview, a sales call.

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How do you do that?

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Yeah, so like for your website, you've

got all these components, right?

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The hero that has a problem meets a guide.

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The guide gives them a plan

that calls them to action,

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and that results in success.

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Or helping them avoid failure, right?

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So those are kind of the

components and all of those can

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be tackled in two sentences.

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That would be the way

you answer the question.

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What do you do?

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When we get that question, what do you do?

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We often will cringe or freeze

or spit out a two word answer

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or go into a very long answer.

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None of those approaches invite

an engaging conversation, right?

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So we really wanna answer that question

using story, just starting with the

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problem that the hero's struggling with.

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Talk about how we solve that problem

and show them what's in it for them.

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I mean, our brains are constantly.

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Scanning our environment, trying

to figure out what's in it

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for me, what's in it for me?

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And that's, it's not like a

narcissistic thing to do, it's

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just how we've survived as humans.

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So a lot of story is really

about psychology and how we can

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work with human brain to really.

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Cultivate that connection

authentically, right?

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The right story is gonna pull in

those right fit clients, and it's also

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gonna repel the ones that are not the

right fit, and that's as important.

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: 00:21:11

'cause there's nothing worse

than working with clients who

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aren't the right fit, number one.

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: 00:21:16

And there's nothing worse than getting on

the phone and wasting 30 or 40 minutes of

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your time with someone who is just totally

not, you know, the right fit for you.

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And so.

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It allows the business to

become really, really efficient.

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: 00:21:32

So to answer your question, the

website, we've got a lot more

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real estate on the website.

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So we can go deeper into each of

those components and expand on them

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: 00:21:44

in a deeper way, much deeper than we

could like in an Instagram profile.

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: 00:21:50

Yeah.

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Love it.

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: 00:21:51

So it is just like, get the components and

then you can go deeper or, or less Yes.

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As needed.

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: 00:21:59

Yes.

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: 00:21:59

It's like a fine wine.

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: 00:22:01

I'm not a wine drinker, but like, I think

once you get into wine you realize, oh my

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: 00:22:06

gosh, there's nuances in here and, and I

can go deep with this, or I can just enjoy

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a glass of cabernet and call it good.

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: 00:22:14

Totally.

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: 00:22:15

And tell me about your story then.

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: 00:22:17

How did you get to be

doing what you're doing?

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: 00:22:20

I've been in the industry

23 years, which is crazy.

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: 00:22:24

I figured out that this

was really my purpose.

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: 00:22:29

Let me start here i have always

been a visual storyteller, always

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been very much visual and love

telling a story with visuals.

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: 00:22:40

So it's no mystery why I got involved

in like branding and design and that

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area of marketing pretty early on.

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: 00:22:50

And I was lucky enough to be hired

by Nike and worked with some of

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the best designers in the world

in their brand design departments.

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: 00:22:58

So I really honed my skills around visual

storytelling, through that process I'm

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wired for entrepreneurship, so I always

knew like, I'm gonna have my own business.

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I just need to get

experience under my belt.

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: 00:23:11

I eventually opened up my own business

and I was really drawn to working

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: 00:23:16

with people that were like me, meaning

solopreneurs, small businesses, people

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that were really, doing the work

that they're put on the planet to do.

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: 00:23:27

That clicked in also fairly early on,

and I was just loving the relationships

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that I was building with my clients.

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: 00:23:35

For me, it was really fun

to watch the transformation.

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: 00:23:38

I think coaches and small business

owners can reap the greatest

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rewards from great storytelling.

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: 00:23:45

So that was really fun for me.

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: 00:23:48

And there was a client that, came to

me, her name was Elise, and she had a

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background in publishing and writing.

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: 00:23:56

She was, really a good writer.

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: 00:23:58

And so she was like, I want you

to make my website beautiful.

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: 00:24:02

And this is still kind of

early days in the internet.

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: 00:24:07

So I'm like, okay, no problem.

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: 00:24:08

You write the website copy, I'll take

that and I'll build your website.

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: 00:24:15

Send over your Google Doc to me on April

2nd, and then I'll need two weeks to build

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: 00:24:22

the website and then we'll launch on time.

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: 00:24:25

And what happened was, I got a

call that morning of April 2nd

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and she had been up all night.

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: 00:24:31

She was so stressed.

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: 00:24:34

She was so frustrated, and she was like.

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: 00:24:38

I don't know what's going on.

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: 00:24:39

I am a good writer.

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: 00:24:41

I've been writing for years, and I cannot

crack the code on this website copy.

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: 00:24:47

Like it's, it's so hard.

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: 00:24:49

And the harder I try, the worse it gets.

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: 00:24:52

And can you please help me?

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: 00:24:55

And I was like, Ugh.

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: 00:24:56

Well, I, we kind of

brainstormed some ideas.

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: 00:24:59

Here are a couple copywriters that I know.

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: 00:25:03

You can hire them.

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: 00:25:04

Maybe you talk to one of your

clients and interview them,

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: 00:25:07

get some information that way.

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: 00:25:10

Here are a couple templates.

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: 00:25:11

We just brainstormed some ideas

and ultimately none of it worked.

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: 00:25:16

Like she went through both copywriters

and, and it just didn't work because

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: 00:25:21

you can't outsource your own voice, your

story isn't invented outside of you.

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: 00:25:27

It's mind from within

your head and your heart.

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: 00:25:31

And so often as business owners, when

we get to a certain point, we're like,

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: 00:25:36

okay, I don't have the bandwidth.

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: 00:25:38

I'm gonna outsource my copy.

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: 00:25:40

But then it comes back and it

doesn't quite feel quite right.

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: 00:25:44

It doesn't feel like you, it feels off and

it's off because you know it's not your

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: 00:25:49

voice and, and you can't outsource that.

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: 00:25:52

Collaboration is so critical and so

essential to my process because it has

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: 00:25:59

to be your website and your story has to

really feel so truly aligned with you and

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: 00:26:05

such a beautiful extension of you, and

collaboration is the key to getting there.

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: 00:26:12

So Elise, Elise kind of w.

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: 00:26:16

In my professional life, that

project was my motivator for never

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: 00:26:22

letting this ever, ever happen again.

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: 00:26:25

And so I just said, okay, I'm a masterful

visual storyteller, but I really wanna

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: 00:26:30

tell a powerful written story, and I

wanna pair that with beautiful design.

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: 00:26:34

And so I dug deep, I flew

across the country, I went

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: 00:26:39

to workshops, I read books.

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: 00:26:41

I became one of the very

first story brand guides.

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: 00:26:45

And I just, I delve deep into story.

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: 00:26:48

And ever since that time, I've

never worked on a project again

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: 00:26:53

where I didn't integrate story.

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: 00:26:56

Into the project period.

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: 00:26:58

I used to be like

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: 00:27:02

creating a design and then the story

was kind of an afterthought, or the

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: 00:27:06

words were an afterthought to me.

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: 00:27:07

Like, okay, here's the area.

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: 00:27:09

Just fill in this box with copy and.

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: 00:27:12

Toward, you know, after

the design was done.

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: 00:27:15

Now I always start with story that

everything begins with the words

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: 00:27:21

and the story, and then the design

is important, but it's secondary.

437

: 00:27:25

That design is the way to

visually bring that story to life.

438

: 00:27:30

So now I still create beautiful

things, but my mission is really

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: 00:27:36

on how to tell a really compelling

and powerful story that's effective

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: 00:27:40

for growing your business.

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: 00:27:41

And once I started implementing

this stuff, number one, I

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: 00:27:46

implemented it to my own business.

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: 00:27:48

Of course, and things

started to shift, like.

444

: 00:27:51

People were traveling to

Portland to come meet with me.

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: 00:27:54

They wanted to work with me.

446

: 00:27:55

My calendar was getting booked out.

447

: 00:27:58

But better than that, my clients

were calling me and telling

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: 00:28:02

me ridiculously cool things.

449

: 00:28:04

Like, I had one client call me

and say, I'm charging six times

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: 00:28:09

more for the exact same service.

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: 00:28:12

And he had been.

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: 00:28:14

At a do or die situation.

453

: 00:28:15

Like when he came to me, he was like,

I'm either gonna invest in you or I'm

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: 00:28:19

gonna close the doors of my business.

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: 00:28:21

And so we worked to revamp his story and

a year later, he was charging six times

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: 00:28:29

more for that service and really feeling

compensated and attracting the types

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: 00:28:34

of clients who were happy to pay that.

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: 00:28:36

And it was a real game changer.

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: 00:28:39

I was getting a lot of calls like that.

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: 00:28:41

That was one call.

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: 00:28:42

I got another call that a client

had gotten a record breaking amount

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: 00:28:46

of lead calls booked that month.

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: 00:28:49

Ultimately my clients were

able to make more money.

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: 00:28:54

Able to have more room in their

life to serve their clients.

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: 00:28:59

Nobody becomes a coach because they

want to become a part-time marketer too.

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: 00:29:04

They wanna coach, they wanna do

that work that they love to do.

467

: 00:29:07

And so my goal is to allow you to

serve your clients, and do the work

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: 00:29:13

that you're on the planet to do and

do way, way less of the marketing

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: 00:29:19

thing that you don't wanna do.

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: 00:29:20

Yeah, love it.

471

: 00:29:22

And love how simple it is.

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: 00:29:24

If we can just remember the one

story and keep weaving it through.

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: 00:29:29

So if we are thinking about someone

that's listening, what is the

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: 00:29:32

one thing you would love them to

take away from this conversation?

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: 00:29:36

The number one thing I would say is to

begin to think of yourself as the guide.

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: 00:29:42

There's a guide in

every movie, every book.

477

: 00:29:46

Identify who that guide is in the movies

and stories that you're familiar with, and

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: 00:29:53

then begin to think of yourself in that

way and just let yourself off the hook.

479

: 00:29:57

When you realize you're the guide,

you're the strongest character in the

480

: 00:30:00

story, and you're clients are the hero

481

: 00:30:05

. It's really refreshing.

482

: 00:30:06

'cause then you can really focus

on your communication around them.

483

: 00:30:11

When you begin your communication

and whether this is like an Instagram

484

: 00:30:16

post or anything that you're

doing, you always wanna begin your

485

: 00:30:20

communication with the hero's problem.

486

: 00:30:23

If you do that, people will engage.

487

: 00:30:26

Our brains cannot help but engage

when any kind of communication

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: 00:30:31

begins with the hero's problems.

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: 00:30:33

So I would start there and if you

wanna delve a little bit deeper I talk

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: 00:30:37

more about it in the freebie that I

shared with you@reddoorstories.com.

491

: 00:30:42

Yes.

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: 00:30:42

Love it.

493

: 00:30:43

Can't wait to start being more aware

of how I'm using stories myself

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: 00:30:47

and, really honing in on this.

495

: 00:30:48

So thank you so much.

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: 00:30:49

Kris.

497

: 00:30:50

Where should people find you?

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: 00:30:52

I think you've mentioned it

already, but just remind us.

499

: 00:30:54

Yeah.

500

: 00:30:54

The best way to find me is at my

website, red door stories.com.

501

: 00:30:59

That's with two ds reddorstories.com.

502

: 00:31:05

You can also find me on

Instagram @reddoordesign.

503

: 00:31:10

But everything about me and what

I do and how I help my clients

504

: 00:31:14

can be found on my website.

505

: 00:31:16

On the website, you can also book,

a free 40 minute call with me.

506

: 00:31:21

It's a moneymaking messaging call.

507

: 00:31:23

We'll get on a call together.

508

: 00:31:25

We'll look at the story

that you're telling.

509

: 00:31:27

We'll identify where are the

areas that you need to, be more

510

: 00:31:31

clear and tell a better story.

511

: 00:31:34

And so I would welcome your

listeners to book a call with me.

512

: 00:31:38

Love it.

513

: 00:31:38

Thank you so, so much, Kris.

514

: 00:31:40

Cannot wait to put this all into action.

515

: 00:31:44

Microphone (Samson Q2U Microphone):

Thank you so much for listening to this

516

: 00:31:46

episode of Women in the Coaching Arena.

517

: 00:31:48

I have a mess of free resources on

my website joannalottcoaching.com.

518

: 00:31:55

That's Joanna with an A

and Lott with two T's.

519

: 00:31:59

joannalottcoaching.com.

520

: 00:32:01

And I'll also put links in the show notes.

521

: 00:32:05

Let me know if you found

this episode useful.

522

: 00:32:07

Share it with a friend and

leave me a review, and I will

523

: 00:32:10

personally thank you for that.

524

: 00:32:13

Remember to trust yourself, believe

in yourself and be the wise Gardner

525

: 00:32:18

who keeps on watering the seed.

526

: 00:32:20

Get into the arena dare, greatly and try.