121 | How to replace ALL your marketing with a single story - with Kris Jones
If you could ditch the overwhelm of constant content creation and replace all your marketing with just one story, would you? In this episode, Jo Lott sits down with Kris Jones, founder of Red Door Stories, to explore how a single signature story can transform your entire business. Together, they uncover why story-led marketing is the most powerful (and practical) strategy for coaches and how you can simplify, connect, and sell with far more ease.
Key Timestamps
[00:02:00] The Power of a Single Story
[00:05:00] The “Bottle Effect” & Curse of Knowledge
[00:07:00] The Accordion Principle
[00:10:00] You’re Not the Hero
[00:13:00] Choosing Your Story
[00:17:00] The Sales Call Shift
[00:24:00] Kris’ Story & Why She’ll Never Design Without Story Again
“You are not the hero of your own story - your client is. And when you remember that, everything gets simpler and more effective.”
The fastest way to simplify your marketing, build real trust, and grow your coaching business? Tell the right story again and again.
Useful Links
Red door designs free resources
Learn about The Business of Coaching programme
Download the Free Digital version of Coaches' Planner (edition 2025)
Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop
Join the Let’s-Coach Circle for free
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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Transcript
If you could replace every piece of your
marketing with just one story, would you?
2
:This episode is going to show you how
that's not only possible but powerful.
3
:Today I'm excited to be joined by Kris
Jones, founder of Red Door Stories, a
4
:brand storytelling studio that helps
coaches and service providers uncover
5
:and share their story that converts,
connects, and truly reflects who you are.
6
:With over two decades of experience,
including working with global brands such
7
:as Nike and Adidas, Kris has developed
her signature storytelling system to
8
:help business owners simplify their
marketing and build trust through story.
9
:I could not resist today's topic,
so if you have ever felt overwhelmed
10
:by content creation or unsure how
to stand out online, then I know
11
:you're gonna love this conversation.
12
:Hi Kris.
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:I am so excited to interview you for my
podcast, women in the Coaching Arena.
14
:You sent such an exciting
title that I could not resist.
15
:So what we're talking about today
is how to replace all your marketing
16
:with a single story, and we just spoke
before we came on about how we are both
17
:moms trying to juggle the school run,
working and all of the things and how
18
:the less we can do in our marketing and
in our business, the better for our own
19
:energy, so cannot wait to hear more.
20
:I dunno if it's too soon, but I would love
to know exactly what you mean by replace
21
:all of your marketing with a single story.
22
:I'd love to talk about it.
23
:So for my clients, what I do is I work
with them to tell their signature story.
24
:And when I talk about story, I'm
not talking about your founder's
25
:story, like how you grow up and
how your grandfather's business
26
:influenced you and all of that stuff.
27
:That is your founder's story, and
that's a different type of story.
28
:What I'm talking about is a narrative
that you use in your business
29
:to talk about your business, to
connect with your clients, and
30
:I use the StoryBrand framework.
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:So the framework really helps business
owners follow and tell a story and
32
:get clear on their story so we can
filter out the noise and keep only
33
:that golden thread of our story.
34
:So every story you've ever heard,
whether it's been a movie that you've
35
:gone to or a book that you've read, it
always begins with a hero that has a
36
:problem they don't know how to solve.
37
:They're out and about on the internet.
38
:They're looking for a guide who
can help them solve their problems.
39
:So the guide's job is to
give their hero a plan.
40
:And what I want your listeners to think
about is that as the business owner,
41
:you are not the hero of your own story.
42
:You are the guide and your
clients are the heroes.
43
:So that.
44
:New lens at which you talk about your
business needs to be made in order
45
:to have really effective messaging.
46
:So as the guide you're gonna give your
hero a very clear and simple three step
47
:plan that's going to call them to action.
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:That's gonna really inspire them to take
that next step if they're the right fit
49
:client for you, and then you're going
to continue to engage them in the story
50
:and keep them engaged through stakes.
51
:Meaning success is to be had if
they can overcome this problem,
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:and also as the guide, you're gonna
really help them avoid failure.
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:So that's the formula for
every story ever told.
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:When you go to a movie, you walk
into the theater, you sit down.
55
:The lights dim and you get pulled into
this story and you're in it for 90
56
:minutes at least, and you don't look
at your phone, you don't get up to get
57
:popcorn, you don't go to the bathroom.
58
:I mean, it captures our attention
so thoroughly because as humans,
59
:we're really wired for story.
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:That's what we've been doing since the
beginning of time, gathering around the
61
:fire and telling stories to each other.
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:Nothing has the power to capture
our attention more than stories do.
63
:So why wouldn't we use that same
formula for our own businesses
64
:to really connect with our ideal
clients and pull them in and help
65
:them understand how we can help them.
66
:And so that's really the flow
of every story ever told.
67
:And when I work with my clients, we
dig around inside your head and your
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:heart to find those story components
and I will write your story for you.
69
:The reason I write my client's
stories is because of something
70
:I call the bottle effect,
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:the bottle effect is really,
as business owners, we are
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:so close to our own business.
73
:Our business is our baby.
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:It is our area of expertise, and so we are
stuck inside the bottle When we're trying
75
:to write our own copy, we're stuck inside
the bottle trying to read the label.
76
:That can only be read from
the outside of the bottle.
77
:So that's why I come in as.
78
:Someone who can look at your business
and look at you with fresh eyes.
79
:The clients that I work with come
to me and they're so frustrated
80
:'cause they've been trying to write
their story for so long years even.
81
:And they keep thinking, if I
work harder, something's gonna
82
:click and it's gonna work.
83
:And I tell my clients, it's actually not
a writing problem, it's a perspective
84
:problem because you're inside the bottle.
85
:The other thing that happens a lot is
what I call the curse of knowledge.
86
:And that just means you've been doing what
you're doing for so long, you've forgotten
87
:what it's like to not know what you know,
88
:when this happens, often
we use language in lingo.
89
:We assume the visitor of our website
knows as much as we know, and so
90
:we create a disconnect by talking
over their heads or using language
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:that they're not familiar with.
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:You're probably wondering, okay, how
do you have one story for your entire
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:business, like for all your marketing?
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:How do you replace all your
marketing with a single story?
95
:And the answer is.
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:Your signature story.
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:It works a lot like an accordion.
98
:So it stretches out, it shrinks, just
like when people play an accordion.
99
:It gets wider, it gets narrower.
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:And that's what creates
that beautiful music.
101
:So depending on where your story lives,
it's gonna be a different length.
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:But those core components of story that
I talked through, are always gonna be
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:present so you can tell the same story.
104
:But for example, that story might be
very short in your Instagram profile.
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:It might be longer on your website,
it might be medium length in
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:a video script that you write.
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:So that's how, once we get those
fundamentals of your story, we can
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:play the accordion with it and create
it depending on where it's gonna live.
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:Different links of your story.
110
:The reason it works so well is because
you're beating the same drum over
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:and over again, and people need to
hear the same message over and over
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:in order to commit it to memory.
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:Number one, to be able to remember you.
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:Number, like half the battle of business
ownership is really being remembered,
115
:staying top of mind and being known like
you wanna be known in your industry as
116
:the go-to person that solves this problem
and the most effective way to do it is to
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:tell the same story over and over again.
118
:It's smart, it's effective, but it's
also less work, which is brilliant.
119
:Oh my goodness.
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:So much to think about there because
I think people feel real resistance
121
:of telling the same stories again
and again, and feel like they need
122
:to come up with new things every day.
123
:So talk more about, brands that have
done this and why it's so important
124
:to keep sharing that same story.
125
:The number one reason is that when
you're telling the same story, when
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:people encounter you, whether they
encounter you on social media or on
127
:the web or in a podcast, you want
to be congruent with your message.
128
:The more consistent you are,
the more they trust you.
129
:We all know what it's like when we're
on Instagram and, we come across an
130
:ad and we click on the ad and then
it takes us to a page, and then
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:there's a totally different look and
feel, totally different messaging.
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:And you're kind of like, huh?
133
:You figured out how to get the ad to work,
but then you forgot to be consistent with
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:everything else and the trust is lost.
135
:So really.
136
:People are inundated with so much
information all the time that if you're
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:consistent with your message eventually,
like you're gonna carve that connection
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:with that person and build trust.
139
:Yeah, totally love it.
140
:And if someone's listening, 'cause
I have a lot of clients that say I'm
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:not a role model for my ideal clients.
142
:So for me, for example, it's easy.
143
:My clients tell me because they
essentially want what I've built so I
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:can be sharing my story, whilst obviously
inspiring them , but for example,
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:if there is a coach who maybe is.
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:A leadership coach, but feels
like she's never been a CEO of a
147
:company or something like that.
148
:How do we help people with
that sort of situation?
149
:The thing that I wanna share is
that, you are not the hero of your
150
:own story, so hopefully that will
let your listeners off the hook.
151
:Your story isn't even really about
you, I hear a lot of, clients come
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:to me and they go, my story's boring.
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:What if I don't even have a story?
154
:It's not interesting.
155
:Well, your story isn't really about you.
156
:You are not the hero of your own story.
157
:There's only room for
one hero in every story.
158
:So when as coaches, we make
ourselves the hero of our own
159
:story, we're literally kicking out.
160
:The potential client, we're kicking
them out of the story 'cause we've
161
:already taken that position as the hero.
162
:You are the strongest as the
guide, as the Yoda, as the Mr.
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:Miyagi.
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:You are the guide in the story.
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:Your hero is really that central figure.
166
:So your messaging is really all
about your hero, their struggles,
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:their success, what they want.
168
:No one ever gets tired of,
feeling seen and feeling heard.
169
:And when they feel that way, they
feel automatically like you're the
170
:best one to solve their problem.
171
:Totally.
172
:And how do you know which story is
the one, because obviously we've got
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:probably loads of different variations.
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:How do you choose?
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:Well, I have a process called the
mining for Gold process, and that's
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:where we really dig deep and we get all
the noise that's going on in our head.
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:Like a typical garage in the
United States is full of boxes.
178
:And when we walk out into the garage, we
can't decipher what is the treasure, what
179
:is the gold, and what is the garbage.
180
:And so part of mining for Gold is
really clearing out the clutter.
181
:Just like you might hire a professional
organizer to come in and help you and
182
:give you perspective, like, oh, you should
keep that and you should not keep that,
183
:or even just ask you that question right?
184
:So it's a collaborative process.
185
:I mean, you can't
outsource your own story.
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:You can't outsource your own voice,
but you can bring somebody in.
187
:Like a professional organizer,
but it would be more of like a
188
:professional storyteller to really
help you decipher what's the gold
189
:of your story and what is the noise.
190
:And a story can be a very
powerful filtration device, right?
191
:It filters out the noise and it really
keeps the essence and the gold of
192
:your story to keep it really clear.
193
:So you have to, make a lot of
decisions, like really think
194
:deep about the conversations that
you've had with your clients.
195
:What are they really struggling with?
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:What keeps them up at night?
197
:And, through the process of
collaboration, it always becomes clear.
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:It truly does.
199
:It's really a beautiful process.
200
:Love that.
201
:And you mentioned that there are
different types of stories, like the
202
:founder's story, then the hero's journey.
203
:Yes.
204
:When it comes to your business,
there are fundamental stories.
205
:So one of them is the hero's journey,
which is what I'm talking about.
206
:And that's the type of story that's
actually gonna make you money.
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:That's the story that's gonna draw
in those ideal clients and really get
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:them excited about working with you.
209
:There's also, the founder's story.
210
:The founder's story is for the founder.
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:It's not the story that's
really gonna grow your business.
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:If you're called and motivated to
write your founder's story, go for it.
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:But that's for you.
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:That's not necessarily for your clients.
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:You can certainly put it on your website.
216
:But again, it's not gonna be the
story that's gonna grow your business.
217
:And have you got an example of a story
that has grown someone's business?
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:Oh yeah.
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:I mean, all my clients, use story
to grow their business, for example,
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:I worked with a woman named Andrea
and she was an infidelity coach.
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:So she helps women who have partners
that have been unfaithful and she has
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:a program called Know in 90 and so she
helps them figure out, am I gonna stay?
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:Am I gonna go?
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:And what's the path forward for me
after this has happened in my marriage?
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:And so I got to work with her, which
was really, really fun because it's
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:such an important problem to solve.
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:And so we worked together to really
hone in on what her heroes were really
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:struggling with, and we articulated
that in a way that helped them feel
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:seen, helped them feel heard, helped
them feel not alone in their struggle.
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:So many of our heroes feel like
they're the only ones navigating this.
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:And our job is to really gently
put our hands on their back
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:and be like, you're not alone.
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:I understand.
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:I get you.
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:And not only that, here's
what's possible for you.
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:We wanna paint a picture of a brighter
future and remind them they've been stuck
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:in their problem for so long, they've.
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:Many times forgotten what's
even possible for their lives.
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:So as the guide, it's as important
to really paint that picture
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:of a brighter future for them.
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:And when I talk about that, I
don't mean features and benefits
242
:of your offer or your program.
243
:I mean, really what's their
life gonna look like after your
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:program or after working with you.
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:So Andrea.
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:We got clear on all the components of
Story on her hero, on their problem.
247
:We positioned her as the confident guide.
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:She gave them a very clear and
simple plan, the three next
249
:steps that they need to take.
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:So we're not asking our clients
to jump off of a cliff blindly.
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:We want to show them.
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:When you take this next step,
here's what's gonna happen and
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:then here's what's gonna happen.
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:So we went through all those components.
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:We tuned up her call to action.
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:So it was really compelling
and irresistible.
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:And then we really showed them
like what's possible for them.
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:We also showed them we're
gonna help you avoid failure.
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:Like if you don't do anything,
nothing's really gonna change.
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:So what happened for her?
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:She wanted to get more clients.
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:She wanted to make a bigger impact,
and that's why she came to me.
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:And that's what happened.
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:The other, unexpected kind of
byproduct of that was she started to
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:really understand the power and the
importance of the work that she did.
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:So.
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:When I talked to her a couple months
later, she was like, I was not expecting
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:this, but I am moving through the world
with so much more confidence when I have
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:the words to clearly articulate what I do,
and I know in my bones how important it is
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:, I show up to my sales calls differently.
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:I'm not selling them anymore.
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:I'm just the guide and uncovering
their story and positioning them as
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:the hero and as a result, she had been
closing about 20% of her sales calls.
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:So for every 10 calls she got
on, she got about two clients
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:out of that, which is not bad.
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:I mean, that's not bad.
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:And her business was doing well, but
after we went through this process,
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:she was closing 90 5% close rates.
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:So for every 10 calls she got on, she
was getting nine and a half new clients
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:and it just, it totally changed her
business and now she is very consistently
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:hitting, 50 K months, month after month.
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:My goodness.
283
:That's amazing that you can use
this on sales calls as well.
284
:So when I talk about like how to replace
all your marketing with a single story,
285
:one of those components is the sales call.
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:How do you use a story-driven
approach in your sales calls?
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:So you're not selling anymore, you're
just really allowing the story to
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:unfold on the call and standing
in as the strongest character in
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:this story, which is the guide.
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:Wow.
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:Love it.
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:So if someone is listening and wondering
where they even begin with thinking
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:about this story, where would they start?
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:The best thing to do is to go to my
website, which is red door stories.com,
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:and you can go to the resources page
and the number one thing you should do
296
:is just download that free resource.
297
:It's called How to Write Compelling
Copy in five Minutes Flat.
298
:That will be the way you shift the lens
around how you talk about your business.
299
:So it's a five minute training
and it comes with a worksheet.
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:It won't take you more
than 15 minutes total.
301
:I'm gonna show you exactly how to
really identify your hero and position
302
:yourself as the guide and paint
that picture of a brighter future.
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:And that's the process.
304
:It doesn't have to be hard.
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:I mean, in under an hour, you can really
shift the way you do all your marketing.
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:I will be heading over
there after this call.
307
:And you mentioned you can change
it up depending on what you need.
308
:So Instagram, LinkedIn, a
podcast interview, a sales call.
309
:How do you do that?
310
:Yeah, so like for your website, you've
got all these components, right?
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:The hero that has a problem meets a guide.
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:The guide gives them a plan
that calls them to action,
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:and that results in success.
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:Or helping them avoid failure, right?
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:So those are kind of the
components and all of those can
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:be tackled in two sentences.
317
:That would be the way
you answer the question.
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:What do you do?
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:When we get that question, what do you do?
320
:We often will cringe or freeze
or spit out a two word answer
321
:or go into a very long answer.
322
:None of those approaches invite
an engaging conversation, right?
323
:So we really wanna answer that question
using story, just starting with the
324
:problem that the hero's struggling with.
325
:Talk about how we solve that problem
and show them what's in it for them.
326
:I mean, our brains are constantly.
327
:Scanning our environment, trying
to figure out what's in it
328
:for me, what's in it for me?
329
:And that's, it's not like a
narcissistic thing to do, it's
330
:just how we've survived as humans.
331
:So a lot of story is really
about psychology and how we can
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:work with human brain to really.
333
:Cultivate that connection
authentically, right?
334
:The right story is gonna pull in
those right fit clients, and it's also
335
:gonna repel the ones that are not the
right fit, and that's as important.
336
:'cause there's nothing worse
than working with clients who
337
:aren't the right fit, number one.
338
:And there's nothing worse than getting on
the phone and wasting 30 or 40 minutes of
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:your time with someone who is just totally
not, you know, the right fit for you.
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:And so.
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:It allows the business to
become really, really efficient.
342
:So to answer your question, the
website, we've got a lot more
343
:real estate on the website.
344
:So we can go deeper into each of
those components and expand on them
345
:in a deeper way, much deeper than we
could like in an Instagram profile.
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:Yeah.
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:Love it.
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:So it is just like, get the components and
then you can go deeper or, or less Yes.
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:As needed.
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:Yes.
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:It's like a fine wine.
352
:I'm not a wine drinker, but like, I think
once you get into wine you realize, oh my
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:gosh, there's nuances in here and, and I
can go deep with this, or I can just enjoy
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:a glass of cabernet and call it good.
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:Totally.
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:And tell me about your story then.
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:How did you get to be
doing what you're doing?
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:I've been in the industry
23 years, which is crazy.
359
:I figured out that this
was really my purpose.
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:Let me start here i have always
been a visual storyteller, always
361
:been very much visual and love
telling a story with visuals.
362
:So it's no mystery why I got involved
in like branding and design and that
363
:area of marketing pretty early on.
364
:And I was lucky enough to be hired
by Nike and worked with some of
365
:the best designers in the world
in their brand design departments.
366
:So I really honed my skills around visual
storytelling, through that process I'm
367
:wired for entrepreneurship, so I always
knew like, I'm gonna have my own business.
368
:I just need to get
experience under my belt.
369
:I eventually opened up my own business
and I was really drawn to working
370
:with people that were like me, meaning
solopreneurs, small businesses, people
371
:that were really, doing the work
that they're put on the planet to do.
372
:That clicked in also fairly early on,
and I was just loving the relationships
373
:that I was building with my clients.
374
:For me, it was really fun
to watch the transformation.
375
:I think coaches and small business
owners can reap the greatest
376
:rewards from great storytelling.
377
:So that was really fun for me.
378
:And there was a client that, came to
me, her name was Elise, and she had a
379
:background in publishing and writing.
380
:She was, really a good writer.
381
:And so she was like, I want you
to make my website beautiful.
382
:And this is still kind of
early days in the internet.
383
:So I'm like, okay, no problem.
384
:You write the website copy, I'll take
that and I'll build your website.
385
:Send over your Google Doc to me on April
2nd, and then I'll need two weeks to build
386
:the website and then we'll launch on time.
387
:And what happened was, I got a
call that morning of April 2nd
388
:and she had been up all night.
389
:She was so stressed.
390
:She was so frustrated, and she was like.
391
:I don't know what's going on.
392
:I am a good writer.
393
:I've been writing for years, and I cannot
crack the code on this website copy.
394
:Like it's, it's so hard.
395
:And the harder I try, the worse it gets.
396
:And can you please help me?
397
:And I was like, Ugh.
398
:Well, I, we kind of
brainstormed some ideas.
399
:Here are a couple copywriters that I know.
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:You can hire them.
401
:Maybe you talk to one of your
clients and interview them,
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:get some information that way.
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:Here are a couple templates.
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:We just brainstormed some ideas
and ultimately none of it worked.
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:Like she went through both copywriters
and, and it just didn't work because
406
:you can't outsource your own voice, your
story isn't invented outside of you.
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:It's mind from within
your head and your heart.
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:And so often as business owners, when
we get to a certain point, we're like,
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:okay, I don't have the bandwidth.
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:I'm gonna outsource my copy.
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:But then it comes back and it
doesn't quite feel quite right.
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:It doesn't feel like you, it feels off and
it's off because you know it's not your
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:voice and, and you can't outsource that.
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:Collaboration is so critical and so
essential to my process because it has
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:to be your website and your story has to
really feel so truly aligned with you and
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:such a beautiful extension of you, and
collaboration is the key to getting there.
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:So Elise, Elise kind of w.
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:In my professional life, that
project was my motivator for never
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:letting this ever, ever happen again.
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:And so I just said, okay, I'm a masterful
visual storyteller, but I really wanna
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:tell a powerful written story, and I
wanna pair that with beautiful design.
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:And so I dug deep, I flew
across the country, I went
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:to workshops, I read books.
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:I became one of the very
first story brand guides.
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:And I just, I delve deep into story.
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:And ever since that time, I've
never worked on a project again
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:where I didn't integrate story.
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:Into the project period.
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:I used to be like
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:creating a design and then the story
was kind of an afterthought, or the
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:words were an afterthought to me.
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:Like, okay, here's the area.
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:Just fill in this box with copy and.
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:Toward, you know, after
the design was done.
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:Now I always start with story that
everything begins with the words
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:and the story, and then the design
is important, but it's secondary.
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:That design is the way to
visually bring that story to life.
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:So now I still create beautiful
things, but my mission is really
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:on how to tell a really compelling
and powerful story that's effective
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:for growing your business.
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:And once I started implementing
this stuff, number one, I
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:implemented it to my own business.
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:Of course, and things
started to shift, like.
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:People were traveling to
Portland to come meet with me.
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:They wanted to work with me.
446
:My calendar was getting booked out.
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:But better than that, my clients
were calling me and telling
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:me ridiculously cool things.
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:Like, I had one client call me
and say, I'm charging six times
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:more for the exact same service.
451
:And he had been.
452
:At a do or die situation.
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:Like when he came to me, he was like,
I'm either gonna invest in you or I'm
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:gonna close the doors of my business.
455
:And so we worked to revamp his story and
a year later, he was charging six times
456
:more for that service and really feeling
compensated and attracting the types
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:of clients who were happy to pay that.
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:And it was a real game changer.
459
:I was getting a lot of calls like that.
460
:That was one call.
461
:I got another call that a client
had gotten a record breaking amount
462
:of lead calls booked that month.
463
:Ultimately my clients were
able to make more money.
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:Able to have more room in their
life to serve their clients.
465
:Nobody becomes a coach because they
want to become a part-time marketer too.
466
:They wanna coach, they wanna do
that work that they love to do.
467
:And so my goal is to allow you to
serve your clients, and do the work
468
:that you're on the planet to do and
do way, way less of the marketing
469
:thing that you don't wanna do.
470
:Yeah, love it.
471
:And love how simple it is.
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:If we can just remember the one
story and keep weaving it through.
473
:So if we are thinking about someone
that's listening, what is the
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:one thing you would love them to
take away from this conversation?
475
:The number one thing I would say is to
begin to think of yourself as the guide.
476
:There's a guide in
every movie, every book.
477
:Identify who that guide is in the movies
and stories that you're familiar with, and
478
:then begin to think of yourself in that
way and just let yourself off the hook.
479
:When you realize you're the guide,
you're the strongest character in the
480
:story, and you're clients are the hero
481
:. It's really refreshing.
482
:'cause then you can really focus
on your communication around them.
483
:When you begin your communication
and whether this is like an Instagram
484
:post or anything that you're
doing, you always wanna begin your
485
:communication with the hero's problem.
486
:If you do that, people will engage.
487
:Our brains cannot help but engage
when any kind of communication
488
:begins with the hero's problems.
489
:So I would start there and if you
wanna delve a little bit deeper I talk
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:more about it in the freebie that I
shared with you@reddoorstories.com.
491
:Yes.
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:Love it.
493
:Can't wait to start being more aware
of how I'm using stories myself
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:and, really honing in on this.
495
:So thank you so much.
496
:Kris.
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:Where should people find you?
498
:I think you've mentioned it
already, but just remind us.
499
:Yeah.
500
:The best way to find me is at my
website, red door stories.com.
501
:That's with two ds reddorstories.com.
502
:You can also find me on
Instagram @reddoordesign.
503
:But everything about me and what
I do and how I help my clients
504
:can be found on my website.
505
:On the website, you can also book,
a free 40 minute call with me.
506
:It's a moneymaking messaging call.
507
:We'll get on a call together.
508
:We'll look at the story
that you're telling.
509
:We'll identify where are the
areas that you need to, be more
510
:clear and tell a better story.
511
:And so I would welcome your
listeners to book a call with me.
512
:Love it.
513
:Thank you so, so much, Kris.
514
:Cannot wait to put this all into action.
515
:Microphone (Samson Q2U Microphone):
Thank you so much for listening to this
516
:episode of Women in the Coaching Arena.
517
:I have a mess of free resources on
my website joannalottcoaching.com.
518
:That's Joanna with an A
and Lott with two T's.
519
:joannalottcoaching.com.
520
:And I'll also put links in the show notes.
521
:Let me know if you found
this episode useful.
522
:Share it with a friend and
leave me a review, and I will
523
:personally thank you for that.
524
:Remember to trust yourself, believe
in yourself and be the wise Gardner
525
:who keeps on watering the seed.
526
:Get into the arena dare, greatly and try.