G-BLLC06DBK9 520165642414387 22 | How Kate Used TikTok to Transform Her Coaching Business - Women in The Coaching Arena

Episode 22

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Published on:

10th Aug 2023

22 | How Kate Used TikTok to Transform Her Coaching Business

Have you ever wondered if social media actually generates clients?

Then this episode is for you.

Jo Lott introduces her client Kate Hill, who has achieved remarkable success in her coaching business by going all in on her strengths.

Kate talks through her journey using platforms like TikTok, Facebook, LinkedIn, and Instagram, where she has amassed a significant following and attracted high-level professional leadership coaching clients.

Kate highly recommends working with Jo for anyone considering it.

The power of TikTok for business [01:18] Kate Hill's success in using TikTok for her coaching business, reaching CEOs and high-level professionals.

The benefits of joining a coaching program [02:41] Kate Hill shares her experience of joining Jo Lott's coaching program and the positive impact it had on her business.

The importance of niching and sales pitch [05:34] Kate discusses the significance of niching down and developing a clear sales pitch, which helped her attract clients and increase her confidence in sales calls.

Using TikTok for Comedy Skits and Engaging with Viewers [09:42] Kate Hill discusses how she uses TikTok to create comedy skits that resonate with viewers and spark conversations.

Getting Sales and Clients from TikTok [10:29] Kate shares her success in generating sales and acquiring new clients through TikTok, surpassing other marketing channels.

Diverse Clientele and Niche Coaching [11:29] Kate talks about her clients, including a luxury brand marketer, a senior NHS professional, and small business owners, emphasising the importance of niching while still attracting a variety of clients.

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About the Podcast

Women in The Coaching Arena
Helping compassionate coaches to grow their coaching businesses with practical and emotional tools so that more brilliant coaches build brilliant coaching businesses
Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.

In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you.

You have a gift that needs to be shared and Joanna is here to help you do it.

About your host

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Joanna Lott

Joanna Lott helps coaches stand out and get clients - with honesty not hype.

She has 20 years’ experience of working within HR and Governance in trade unions and financial services.

After qualifying as an ICF Executive Coach she set about learning everything she could about business, sales and marketing and quickly built a profitable career and executive coaching business around her young family.

Other coaches started asking her how she did it, so she’s supported 35 coaches in the last year alone to help them to build their business and get clients so they can make a living doing work they love.