41 | Scale and Leverage in Coaching to Maximise Your Impact & Income

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Hello and welcome to Women in

the Coaching Arena podcast.

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I'm so glad you are here.

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I'm Jo Lott, a business mentor

and ICF accredited coach

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Microphone (Samson Q2U Microphone):

and I help coaches to

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build brilliant businesses.

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I know that when you prepare to enter

the arena, there is fear, self doubt,

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comparison, anxiety, uncertainty, shame.

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You can tend to armor up and

protect yourself from vulnerability.

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In this podcast, I'll be sharing

honest, not hype, practical and

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emotional tools to support you to make

the difference that you are here for.

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Dare greatly.

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You belong in this arena.

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Welcome to episode 41 of

women in the coaching arena.

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I am so glad you are here.

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Today, I'm excited to talk about

something slightly different than I

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normally talk about in this podcast.

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So it's about maximizing your

impact and how you can scale and

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leverage your coaching and expertise.

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This is pretty much how I run my business

because my goal is to help a million

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coaches to successfully grow their

business and make the most of their

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coach training just slightly ambitious.

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So, if I am acting in accordance

with my goal, then I need to have

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a leverage model, which is why I

do have, a group program to help

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as many people as I can to do this.

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This means a lot to me because there

are so many coach training organizations

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churning out coaches who have absolutely

no idea that it's actually going to

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take quite a lot of work after that

qualification to grow their business.

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So I'm on a mission to help more

coaches to actually sell their

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coaching and actually get to do that

work that they have trained for.

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Obviously it's a transformational journey.

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It helps you with your own self-awareness

and there are so many other benefits.

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But if you do go into it, wanting to

set up a coaching business, I really

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want to help more people to actually

do that and be aware that this might

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actually take a small bit of work.

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So, if we're thinking about why you might

want to scale and leverage your business.

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Maybe you have a big goal to help

as many people as you possibly can.

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I think many of us have learned a

lesson in life perhaps, and we want

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to share our learnings from that

lesson so no one else has to suffer.

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It's a bit like when you hear the really

terrible instances happen in people's

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lives and they dedicate their entire life

to campaigning so that more people don't

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have to go through what they went through.

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And I think a lot of

coaches want to do that.

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That's certainly why I do this work.

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Because you're essentially

saving your former self.

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Creating what you wish you had.

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There may be other reasons why

you want to move to this model.

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Maybe you have really limited time.

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Like I do.

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I work school hours only.

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Term time only.

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So you do have really short

amount of time in your day.

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By the time you've done your

marketing and all your things.

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It's something that you have

to balance alongside your work.

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So let's start with two pivotal words.

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That I would love you to think about

if this is your goal going forward.

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So those two words are scale and leverage.

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These aren't just buzzwords.

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They are the cornerstones of transforming

your coaching business into one that

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can help as many people as possible.

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In the most effective way.

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So, what do they mean in the context of

coaching or knowledge-based businesses?

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It's about expanding your capacity to

be able to sell more clients without a

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proportional increase in your workload.

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Scaling is about expanding your

capacity to serve more clients without a

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proportional increase in your workload.

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And leverage on the other hand is about

utilizing your existing resources.

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That might be your intellectual property

or systems that you have created.

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So in this episode, we will

talk about how you can maximize

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your output and efficiency.

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Starting with your coaching capacity.

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Let's say for argument's sake,

you have a capacity of 10 clients.

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And that is your limit given

the hours that you have with

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your current one-to-one model.

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But what if you could reach not just

10 clients, but a hundred clients.

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Imagine the impact that you could have,

not just on your business, but on the

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lives of those additional clients.

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This is where scaling and

leverage come into play.

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This is something I'm working

on a lot at the moment because

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I do run a group program.

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So I have a scalable program.

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But in all honesty, it does currently

require a lot of my energy in order

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to give my clients the best results

and so I'm constantly working on how

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I can improve my processes while still

providing the knowledge, love, care.

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For them to be seen, heard,

celebrated, championed.

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All of that is super important for me.

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So it's something I'm working on a

lot at the moment, and I'm excited

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that yesterday I had quite an

exciting conversation with someone.

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That may be really pivotal

in my future program.

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Because I don't want to create a lost in

the crowd program because there are a lot

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of them out there where you will sign up

and you won't know anyone and you won't

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feel like a valued part of that community.

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But if I want to continue my mission,

which I do, then need to think long

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and hard about how I can bring in the

elements that are super important to me.

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And create a scalable way of doing them.

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So a really simple example is

that I currently order lots of

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little gifts to send my clients.

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I order personalized cards and

then I order the envelopes and

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then I handwrite the label.

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And then I go down to the post office

and post them in this lovely package.

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But eventually I really need to

have a company that I can say.

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Here are five people's

names and addresses.

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Instead of it being me, taking my

time and energy to do that task.

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Personalization is my value that I

want in my business, which is why

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I'm at this point now where I need to

consider how I can continue to offer

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the personalized time energy thought,

love care I want in my business, but

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with other people supporting me to

automate some of the things I do,

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the gifts being a perfect example.

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So let's talk about

strategies for scaling.

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To scale your coaching

business, you really need to

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rethink your delivery model.

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So how can you transform your one-to-one

coaching into a one to many model?

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This might include creating online

courses that people can do at

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their own pace, or group coaching.

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Or there are other models, like the

membership model where it's a lower

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cost, but they get the training and a

little bit of support, but usually it's

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not as extensive as a group program.

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So we need to think about how you can

package your knowledge and expertise

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up in a way that's accessible and

valuable to a larger audience.

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Let's move on to the power of leverage.

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So leverage is making your existing

assets work harder for you.

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This might be in your marketing.

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So for example, I create this podcast

and what I do to leverage the podcast,

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the energy I'm putting in now.

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Is I ask my VA to turn this

podcast into a blog post.

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She also turns it into a LinkedIn article.

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That's two extra things

I've done with my podcast.

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I also now use my podcast to create

all of my social media posts.

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So that is how you can leverage

what you are currently doing

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to really multiply the impact.

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I could go way further.

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For example, I could add this to YouTube.

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I can create short reels from

what I'm saying and sound bites.

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So it's about constantly thinking, okay,

I'm putting all this energy into this.

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How can I make the most of it?

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This could be automation.

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So things like the best emails

that you've ever sent to your list.

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How can we bring those

into your nurture sequence?

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How can we have standardized processes

when someone signs up to work with you?

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How can we really help things be

seamless so it doesn't take your

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time and energy again and again.

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Let's move into the practical

steps now to scale and leverage.

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What are those practical steps

that you can take right now?

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I would start by assessing

your current offerings.

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Seeing, if you have anything already

that can be adapted for larger audience.

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Maybe you have a really popular

coaching session or program, maybe

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you have a great way of helping people

find their strengths or their values.

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Can you create a webinar

or a short course?

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If we're looking at your processes,

where can you automate or delegate tasks?

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Remembering that if this is your

goal, every decision you make from

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now on should be filtered through

this lens of scale and leverage.

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Instead of replying to a client

once with yay, I'm so glad

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you're joining the program.

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You can have a template that you can

use time and time again, so we can

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eventually automate that entire process

so you can help more people in less time.

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So as we wrap up today's episode, I would

love to leave you with this thought.

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Scaling and leveraging aren't

just about growing your business.

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They are about multiplying your impact.

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This is why I do this work.

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It's not really about growing my business.

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It's just this complete mission

to help more coaches to create

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amazing coaching businesses.

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So, if you are ready to take this

journey, I would love to guide you.

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Creating a group program that

is a raved about program.

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So we don't want to create a program

that is your second rate service.

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I want to help people to create a

group program, which is a flagship

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program that they become known for.

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Where they have more case studies raving

about the program than anyone else.

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I strive for this in my business.

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You are very welcome to look

at my website and my case

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studies, joannalottcoaching.com.

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And you'll find that most people rave on

about working with me, despite the fact

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we have never worked one-to-one together.

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So that is the impact that I want

people to have with their group program.

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A program where they have designed

the most amazing supportive

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environment that gets results.

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So, if you are ready

to scale and leverage.

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Usually this does mean you

have sold your services before.

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You have some sort of audience, or maybe

you have a strong network or organizations

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you're wishing to sell your program

to then I would love to invite you to

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apply for my new program which will

help you to build a premium flagship

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group coaching program or online course.

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We start on Thursday, the

th of January at: 10:00

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UK time.

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It is a 12 week program

because I've thought long and

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hard about making it longer.

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But actually is something that

you need quite a lot of energy

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behind to really make it work.

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It's not something you can really drag out

or you will procrastinate and lose energy.

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So we will be done by Easter.

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You can then have your program out there.

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I will be designing it so you can presale

your program within the first four

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weeks of 11th of January if you wish to.

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And so that you can launch it within

the period of us working together.

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If that's too soon for you, you will gain

lifetime access to the training portal.

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So you can go through this

process at your own pace.

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Anytime you want.

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If you are interested, I have eight

spaces available for this program.

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It's the first time I've run it.

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So I'm offering an incredible

price of £: 1997

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monthly installments of 750 pounds.

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This isn't something I have on my agenda

as a permanent thing in my business.

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This is a one-off program.

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I am starting on the 11th of January.

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So if you want to do it, jump in, then

this isn't an evergreen program . So,

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if you are thinking about moving to a

scale and leverage model and you are

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looking for sign that this is the time.

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Then this is your sign.

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If you have already created a group

program or launched there, and it hasn't

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been successful, particularly in the past.

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This is still for you because there are

often really small things you can do.

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Like for example, I noticed with a

lot of my clients who do this is they

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don't actually launch their program.

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They maybe put one post out saying.

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I'm launching this thing and

then I never see it again.

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And there is a psychological buyer

journey you need to take people

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on and it does require a launch.

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In other words, a lot of energy behind

what you are doing to really help people

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to feel excited to take that next step.

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If that is you, I would love to help

you to make it happen this time.

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Thank you for listening

to today's episode.

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I will leave you with my favorite

reminder to trust yourself, believe

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in yourself and be the wise Gardner

who keeps on watering the seed.

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Thank you so much for listening to this

episode of Women in the Coaching Arena.

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I have a mess of free resources on

my website joannalottcoaching.com.

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That's Joanna with an A

and Lott with two T's.

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joannalottcoaching.com.

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And I'll also put links in the show notes.

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Let me know if you found

this episode useful.

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Share it with a friend and

leave me a review, and I will

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personally thank you for that.

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Remember to trust yourself, believe

in yourself and be the wise Gardner

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who keeps on watering the seed.

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Get into the arena dare, greatly and try.