155 | Stop chasing Linkedin likes - focus on this instead
What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession with likes and visibility, and explains why chasing engagement can quietly stall your business. She shares what actually drives client growth, and how to stay focused when the metrics mess with your head.
Timestamps
[00:00] The likes trap
[01:00] When big engagement brings no clients
[02:00] Why buyers don’t like sales posts
[03:00] The danger of posting for ego
[05:00] Holding your nerve when likes drop
[08:00] Shallow content vs deep nurture
[12:00] Building an ecosystem that converts
This episode is for coaches who are showing up on LinkedIn, putting the effort in, and sensing there’s something missing and who want reassurance, perspective, and a calmer way to turn visibility into real client conversations.
This episode is a reminder to stop performing for attention and start building relationships that lead to real, paid work.
Post something useful for one specific person today, then invite them somewhere deeper than the feed.
Useful Links
Learn about The Business of Coaching programme
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly. This year, we’re focusing on how to 10X your results from the same effort. We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily. At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious. This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions. It’s happening both in person and online. If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station. Or you can join us online on Monday 29 June for a shorter version of the event. Sign up here https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
