G-BLLC06DBK9 520165642414387 155 | Stop chasing Linkedin likes - focus on this instead - Women in The Coaching Arena

Episode 155

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Published on:

5th Feb 2026

155 | Stop chasing Linkedin likes - focus on this instead

What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession with likes and visibility, and explains why chasing engagement can quietly stall your business. She shares what actually drives client growth, and how to stay focused when the metrics mess with your head.

Timestamps

[00:00] The likes trap

[01:00] When big engagement brings no clients

[02:00] Why buyers don’t like sales posts

[03:00] The danger of posting for ego

[05:00] Holding your nerve when likes drop

[08:00] Shallow content vs deep nurture

[12:00] Building an ecosystem that converts

This episode is for coaches who are showing up on LinkedIn, putting the effort in, and sensing there’s something missing and who want reassurance, perspective, and a calmer way to turn visibility into real client conversations.

This episode is a reminder to stop performing for attention and start building relationships that lead to real, paid work.

Post something useful for one specific person today, then invite them somewhere deeper than the feed.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

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If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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About the Podcast

Women in The Coaching Arena
Helping compassionate coaches to grow their coaching businesses with practical and emotional tools so that more brilliant coaches build brilliant coaching businesses
Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.

In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you.

You have a gift that needs to be shared and Joanna is here to help you do it.

About your host

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Joanna Lott

Joanna Lott helps coaches stand out and get clients - with honesty not hype.

She has 20 years’ experience of working within HR and Governance in trade unions and financial services.

After qualifying as an ICF Executive Coach she set about learning everything she could about business, sales and marketing and quickly built a profitable career and executive coaching business around her young family.

Other coaches started asking her how she did it, so she’s supported 35 coaches in the last year alone to help them to build their business and get clients so they can make a living doing work they love.