G-BLLC06DBK9 520165642414387 142 | Your Business Is Not a Project - It’s a Practice - Women in The Coaching Arena

Episode 142

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Published on:

6th Nov 2025

142 | Your Business Is Not a Project - It’s a Practice

We all start with enthusiasm: the new website, the rebrand, the next big idea. But what if the real growth doesn’t come from the bursts of effort… but from the daily rhythm you keep? In this episode, Jo shares how joining a high-standard accountability programme reshaped her thinking about consistency, leadership, and what it truly means to practice your business, not just build it.

Timestamps

[00:00] A quiet exit plan disguised as a deadline

[01:30] Lessons from a high-accountability programme

[03:00] Reflection as a game changer

[04:30] How high standards raise self-belief

[06:00] Designing systems that support success

[07:30] The rhythm of practice over perfection

[09:00] Raising your standards and choosing consistency

Your business isn’t a project to complete. It’s a practice to live.

So choose one small standard to raise this week and start today.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

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Mentioned in this episode:

Clear Yes Workshop - Strengthen Your Niche Message

Join Me Live: The Clear Yes Workshop If you know you’re good at what you do but your messaging isn’t quite landing, this workshop will help you change that. On Wednesday 22 April, 1.00 - 2.30pm BST, I’m hosting The Clear Yes Workshop — a live session focused on strengthening your niche, message and promise so it’s clear, compelling, and easier for clients to say yes. You’ll leave with a clearer way to explain what you do, stronger messaging, and more confidence talking about your coaching. Investment: £39 + VAT You’ll find the sign-up link below. https://joannalott.krtra.com/t/2wrbAS38K99c

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About the Podcast

Women in The Coaching Arena
Helping compassionate coaches to grow their coaching businesses with practical and emotional tools so that more brilliant coaches build brilliant coaching businesses
Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.

In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you.

You have a gift that needs to be shared and Joanna is here to help you do it.

About your host

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Joanna Lott

Joanna Lott helps coaches stand out and get clients - with honesty not hype.

She has 20 years’ experience of working within HR and Governance in trade unions and financial services.

After qualifying as an ICF Executive Coach she set about learning everything she could about business, sales and marketing and quickly built a profitable career and executive coaching business around her young family.

Other coaches started asking her how she did it, so she’s supported 35 coaches in the last year alone to help them to build their business and get clients so they can make a living doing work they love.